A highly motivated and experienced Senior Digital Campaign Manager and Strategist, with over 8 years of experience in campaign management within the digital landscape. Experienced in handling campaigns from initial strategy planning, delivery, optimising and reporting for both short and long-term digital and marketing campaigns. With the skills to use various reporting tools and analysing trends to help create and implement the best performance campaigns. Recognised as a highly enthusiastic keen learner with strong work ethic and excellent communications skills, always eager to meet client and business objectives.
• Utilising all available resources to lead development of integrated, data-driven media strategies and channel mix whilst understanding the pros and cons of both traditional and digital media. • Working with clients from initial briefing to help develop a customised strategy to use various media to accomplish brand marketing goals and solve challenges. • Using media consumption data and audience to summarise key takeaways and areas of opportunity for future strategies. • Presenting both at briefing stage and end of campaign to clients, showcasing the marketing strategy and the results from each tactic respectively. • Setting up campaigns on both Facebook Business Manager and LinkedIn Ads in a timely manner once contractual agreements have been made.
knowledge with HTML5 and raw creative assets. • Training and managing newer members of the team (on-going development). Organisation: Inskin Media Dates: January 2016 – May 2019 Position: Senior Campaign Executive (Previously Campaign Executive & Campaign Assistant) • Working with external clients (creative/media agencies/client direct) ensuring all elements of the campaigns are understood and communicated effectively and accurately for a smooth creative build process and set up. • Solely responsible for all Middle East and North Africa Region (MENA) campaigns. • Being the first point of contact for all internal and external queries regarding campaign assets, tracking, deadlines and reporting. • Produce and analyse reports after each campaign to be able to offer a debrief to clients on performance. • Support the head of Campaign Management in training the junior members of the team. • Analyse tracking tags to confirm that they are being implemented correctly in all creatives before going live. • Assisting in implementing key decisions and creating an operational plan to ensure efficiency wherever possible to meet live launch dates. • Manage and produce internal monthly presentations to showcase best performing campaigns, team productivity and client feedback.
Position: Assistant Social Media Manager / Content Editor – Internship • Develop and manage online marketing campaigns for a variety of estate agents such as Atkinson McLeod, Kings Group and Chimney Pots; effectively driving awareness, engagement and traffic to social media pages. • Achieve a strong visible social media presence and develop concepts with viral potential. Continuously monitor public relations and ensure the success of online marketing. • Assess social media marketing strategies to determine the rate of return. Identify and tap into new channels to optimise ROI and fuel of revenue growth. • Daily uploads of blogs, advertising and promotions on all client social media sites including Facebook, Twitter, Google + and LinkedIn. • Proof-reading all writing blogs and material before publishing online, ensuring all writing is to it's best standard and achieves client's satisfaction.
• Responsible for managing a high number of digital media campaigns, working with internal and external stakeholders for timely launches. Fully accountable for all campaigns from pre-sales through campaign execution and reporting. • Being the main point of contact for all client's building strong relationships across all accounts. Whilst managing the revenue and keeping internal teams up to date with campaign statuses. • Evaluating campaign data and recognizing any upsell opportunities to flag to the relevant internal teams, contributing to revenue targets.