Joanna Raynsford
Creative Direction — Art Direction — Graphic Design — Editorial Design — Photographic Art Direction — Brand Creation — Branded Content — Web Design — Pitch work —
— Responsible for Art-Direction within the branded content department (Bridge Studio) designing new business pitches and managing studio workflow within a busy art and picture desk. — Duties included overseeing the design team and freelance designers whilst being responsible for delivering highly creative and engaging live/pitch work within tight deadlines. — Worked across platforms and titles: The Sunday Times / Style / Times magazine / The Times Newspaper etc.
— A fantastic creative and symbolic online shopping experience created with Sophie Howarth (previous ‘School of Life’ founder). Supafrank and I created a high-end online concept store and launched two very successful Christmas pop-up shops in Old Street Underground Station. — Developed and designed retail products. — Created fully integrated solutions.
– Redesigned this title with a fresher more accessible approach for the newsstand audience, commissioning all new photographers and illustrators. – Responsible for managing a busy design department, organising concepts and shoots with the Head of Photography. – Liaised with the Editor to manage concepts/copy and timely delivery of work. – Generated innovative layouts and oversaw all production deadlines. – Created social media assets.
— Responsible for managing workflow in the busy design department, delivering highly creative and engaging results. — Created pitches from concept to completion. — Oversaw a team of freelance designers. Liaised with the Creative Director on special projects. — Created fully integrated print and digital solutions.
— Creative Direction & Art Direction — Brand Creation — Print & Digital
Arcadia Group — Topshop Creative The Economist — Intelligent Life Eye to Eye Media — Waitrose & Partners The Guardian — (Various) John Brown Media — John Lewis & Partners / Fortnum & Mason Redwood Publishing — Knight Frank SevenC3 — Vitality / Sainsbury’s Shortlist Media — Shortlist We Are Sunday — Westfield / John Lewis (Various) Waitrose & Partners — Weekend — Creative Art Director and Art director for well-known London design, consumer branded content and contract publishing agencies. — Employed across a diverse range of publications, liaised with clients, won pitches and successfully created freelance teams to meet controlled deadlines.