Joanna Raynsford



Joanna Raynsford

Creative / Art Director | Integrated Graphic & Editorial Designer

Current Location

London, UK

Joanna is available for work

Creative Direction —
Art Direction —
Graphic Design —
Editorial Design —
Photographic Art Direction —
Brand Creation —
Branded Content —
Web Design —
Pitch work —

  • Brands Joanna has worked with
    • News Uk Full-Time
    • Department Store For the Mind Full-Time
    • Seven Contract
    • Guardian News & Media Full-Time
    • Story Worldwide Full-Time
    • Blouinartinfo Corp Full-Time
  • Joanna's past titles
    • Art Director
    • Art Director
    • Art Director
    • Art Director
    • Assistant Art Director
    • Lead Designer
    • Art Editor
    • Designer
    • Senior Designer
    • Designer
Work Preference
Location Preference

To be discussed

Employment Preference
  • Freelance Assignments
  • Permanent Positions

Freelance Art Director

Self employed

Jun 2010 - Present

— Art Direction
— Branding
— Print
— Digital design

Freelance Creative / Art Director

Self employed

May 2008 - Present

Arcadia Group — Topshop Creative
The Economist — Intelligent Life
Eye to Eye Media — Waitrose & Partners
The Guardian — (Various)
John Brown Media — John Lewis & Partners / Fortnum & Mason (Various)

Art Director

News Uk Full-Time

Mar 2018 - Sep 2018

— Responsible for art-direction within the sponsored content department (Bridge Studio) designing all new business pitches and managing studio workflow within a busy art and picture desk.
— Duties inc...

Freelance Art Director

Department Store For the Mind Full-Time

Jul 2015 - Feb 2018

— A fantastic creative and symbolic online shopping experience created with Sophie Howarth (previous ‘School of Life’ founder). Supafrank and I created a high-end online concept store and launched two...

Weight Watchers Acting Art Director

Seven Contract

Oct 2014 - Jun 2015

– Redesigned this title with a fresher more accessible approach for the newsstand audience, commissioning all new photographers and illustrators.
– Responsible for managing a busy design department, o...

  • Art Direction

  • Typography

  • Magazines

  • Publishing

  • Graphic Design

  • Illustration

  • Book Design

  • Corporate Identity



Norwich University of the Arts

Bachelor’s Degree

Graphic Design

1997 to 2000

Norwich University of the Arts

Art & Design Foundation

1996 to 1997

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