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Joanna Raynsford

Creative / Art Director | Integrated Graphic & Editorial Designer
About

Creative Direction — Art Direction — Graphic Design — Editorial Design — Photographic Art Direction — Brand Creation — Branded Content — Web Design — Pitch work —

Previous Brands
Blouinartinfo Corp Full-Time
Department Store For the Mind Full-Time
Guardian News & Media Full-Time
News Uk Full-Time
Seven Contract
Story Worldwide Full-Time
Work Experience
Art Director
Mar ‘18 - Sep ‘18
News Uk Full-Time

— Responsible for art-direction within the sponsored content department (Bridge Studio) designing all new business pitches and managing studio workflow within a busy art and picture desk. — Duties included overseeing the design team and freelance designers whilst being responsible for delivering highly creative and engaging live/pitch work within tight deadlines. — Worked across multi platforms and titles: The Sunday Times/Style/Times magazine/The Times Newspaper etc. see less

Freelance Art Director
Jul ‘15 - Feb ‘18
Department Store For the Mind Full-Time

— A fantastic creative and symbolic online shopping experience created with Sophie Howarth (previous ‘School of Life’ founder). Supafrank and I created a high-end online concept store and launched two very successful Christmas pop-up shops in Old Street Underground Station. — Developed and designed retail products. — Created fully integrated solutions. see less

Weight Watchers Acting Art Director
Oct ‘14 - Jun ‘15
Seven Contract

– Redesigned this title with a fresher more accessible approach for the newsstand audience, commissioning all new photographers and illustrators. – Responsible for managing a busy design department, organising concepts and shoots with the Head of Photography. – Liaised with the Editor to manage concepts/copy and timely delivery of work. – Generated innovative layouts and oversaw all production deadlines. – Created social media assets. see less

Lead Designer (Guardian Labs)
Aug ‘11 - Sep ‘14
Guardian News & Media Full-Time

— Responsible for managing workflow in the busy design department, delivering highly creative and engaging results. — Created pitches from concept to completion. — Oversaw a team of freelance designers. Liaised with the Creative Director on special projects. — Created fully integrated print and digital solutions. see less

Freelance Art Director
Jun ‘10 - Now
Self employed

— Art Direction — Branding — Print — Digital design

Freelance Creative / Art Director
May ‘08 - Now
Self employed

Arcadia Group — Topshop Creative The Economist — Intelligent Life Eye to Eye Media — Waitrose & Partners The Guardian — (Various) John Brown Media — John Lewis & Partners / Fortnum & Mason (Various) Redwood Publishing — Knight Frank SevenC3 — Vitality / Sainsbury’s (Various) Shortlist Media — Shortlist Sunday Publishing — Westfield / John Lewis (Various) Waitrose & Partners — Weekend — Creative / Art director for well-known London design, consumer branded content and contract publishing agencies. — Employed across a diverse range of publications, liaised with clients, won pitches and successfully created freelance teams to meet controlled deadlines. see less

Art Editor
Feb ‘07 - Apr ‘08
Story Worldwide Full-Time

Freelance Senior Designer
Jul ‘06 - Jan ‘07
Self employed

Senior Designer
Jan ‘05 - Jun ‘06
Blouinartinfo Corp Full-Time

Freelance Senior Designer
May ‘04 - Dec ‘04
Self employed

Languages
English - Fluent
Education & Training
Norwich University of the Arts
‘97 - ‘00
Bachelor’s Degree
Graphic Design
Norwich University of the Arts
‘96 - ‘97
Art & Design Foundation
London, UK