Geert van Lantschoot
With an established career as a strategic leader, my focus is on international business strategy and new business development, particularly in the retail and distribution sectors for high-value consumer goods. My approach thrives on hands-on execution, fostering lean and sustainable environments where creativity and entrepreneurship are paramount. The leadership in global retail development is exemplified by spearheading innovative projects within a vibrant selection of lifestyle products. My passion lies in inspiring teams to achieve beyond expectations, cultivating dynamic growth, and crafting a world where comfort and quality meet.
Restructuring of a department. Execution of canceling task, ending certain commercial relationships. Deciding and executing redundancies of personnel. Task setting of new organisation New hiring. Target setting and geographical restructuring of the sales teams. Operational improvements ( CRM ) Accompanying Rebranding exercise and execution on all communication channels
Restructured the sales organisation: back office and field sales team, focus on expanding the retail network. Simplified commercial condition and shipping costs. Activated on and off-line marketing (Seasonal Catalogues, E-commerce, digital marketing, website) Coordinated sales operations with retail network, market introduction of collections (summer and winter). Focus on cash flow management.
Energizing growth with future oriented retail partners. Coordinating the e-commerce activities of vetsak with the development of a pro-active retail network to create a community that makes the world a more comfortable place.
Manufacturer of luxury outdoor furniture • Defined sales growth model and organized sales process around it. 2020 increased revenue and grew profit with 30% • Introduced and implemented digital transformation.
Eiron is my own management company. Eiron helps you to create, structure and optimize your commercial activities internationally. With a focus on consumer goods with high added value, we assess, develop and refine your organization and activities, we love hands on execution and get with you in the field, offer a broad retail experience in various aspects. As a dynamic result oriented strategic leader,I like to inspire and motivate people towards real commitments and results in lean & sustainable environments where creative entrepreneurship makes a difference. Open for temporary and permanent (inter)national missions in the Retail/distribution development industry.
Manufacturer of high end luxury kitchens • Focused on main revenue drivers and expansion of the network after 5 year revenue drop. Increased turnover with 10% in 2017. Increased number of POS with 10% in Europe • Developed the format for future retail operations in the kitchen market. • Acquired a service company as implementation of the new form
• Revenue increase to 150.000K€ (230% uplift) maintaining operational profit level in double digit range. • Market share leader in major markets ( GER, UK,FR) • Transformed sales organization importer/distributor to own sales offices (NL). agents to own direct sales teams (GER). • Created the KitchenAid e-commerce site
• Grew revenue from € 23.000K€ to € 65.000K€( 282% uplift) • Consecutively reached net operational profit of >30% • Launched 5 new product lines. • Introduced a Selective Distribution in Europe.
German manufacturer of different types of dispensing solutions • Managed the EMEA export dept. with sales offices in France and UK (P&L resp. in UK) • Account manager for OEM projects Turn over increase € 11.000K€ to € 17.000K€
Distributor of data network components. • Managed a small distribution company of network components (switches, routers, cabling)
Manufacturer and ennobler of synthetic textiles • Started B2B marketing for fashion and technical textiles applications • Created Marketing Information System.
Manufacturer of decorative frame mirrors • Created a global distributors network