With an established career as a strategic leader, my focus is on international business strategy and new business development, particularly in the retail and distribution sectors for high-value consumer goods. My approach thrives on hands-on execution, fostering lean and sustainable environments where creativity and entrepreneurship are paramount. The leadership in global retail development is exemplified by spearheading innovative projects within a vibrant selection of lifestyle products. My passion lies in inspiring teams to achieve beyond expectations, cultivating dynamic growth, and crafting a world where comfort and quality meet.
Restructured the sales organisation: back office and field sales team, focus on expanding the retail network. Simplified commercial condition and shipping costs. Activated on and off-line marketing (Seasonal Catalogues, E-commerce, digital marketing, website) Coordinated sales operations with retail network, market introduction of collections (summer and winter). Focus on cash flow management.
Energizing growth with future oriented retail partners. Coordinating the e-commerce activities of vetsak with the development of a pro-active retail network to create a community that makes the world a more comfortable place.
Manufacturer of luxury outdoor furniture • Defined sales growth model and organized sales process around it. 2020 increased revenue and grew profit with 30% • Introduced and implemented digital transformation.
Eiron is my own management company. Eiron helps you to create, structure and optimize your commercial activities internationally. With a focus on consumer goods with high added value, we assess, develop and refine your organization and activities, we love hands on execution and get with you in the field, offer a broad retail experience in various aspects. As a dynamic result oriented strategic leader,I like to inspire and motivate people towards real commitments and results in lean & sustainable environments where creative entrepreneurship makes a difference. Open for temporary and permanent (inter)national missions in the Retail/distribution development industry.
Manufacturer of high end luxury kitchens • Focused on main revenue drivers and expansion of the network after 5 year revenue drop. Increased turnover with 10% in 2017. Increased number of POS with 10% in Europe • Developed the format for future retail operations in the kitchen market. • Acquired a service company as implementation of the new form
• Revenue increase to 150.000K€ (230% uplift) maintaining operational profit level in double digit range. • Market share leader in major markets ( GER, UK,FR) • Transformed sales organization importer/distributor to own sales offices (NL). agents to own direct sales teams (GER). • Created the KitchenAid e-commerce site
• Grew revenue from € 23.000K€ to € 65.000K€( 282% uplift) • Consecutively reached net operational profit of >30% • Launched 5 new product lines. • Introduced a Selective Distribution in Europe.
German manufacturer of different types of dispensing solutions • Managed the EMEA export dept. with sales offices in France and UK (P&L resp. in UK) • Account manager for OEM projects Turn over increase € 11.000K€ to € 17.000K€
Distributor of data network components. • Managed a small distribution company of network components (switches, routers, cabling)
Manufacturer and ennobler of synthetic textiles • Started B2B marketing for fashion and technical textiles applications • Created Marketing Information System.
Manufacturer of decorative frame mirrors • Created a global distributors network