Over 12 years of experience in Sporting goods, Lifestyle and E-commerce industry. Strong background in Buying , Merchandising and Planning . I have worked across Indian, GCC and Europe Market and currently Heading Merchandising Division for Trendyol in Europe Region. Hands on experience in Category Management , Range Building , Product Segmentation, Inventory Management for Ecom, Brick&Mortar and Omni channel. Strong knowledge and understanding of P&L and Financial Planning & Analysis. An accomplished Omnichannel Leader with proven track records of delivering results with transformative approach Defining and implementing new process. I believe in Team first- fostering a culture of Empowerment, Mutual Trust and Collaborative mindset.
1- Provide creative direction for product assortments, leading a high-performing team in sourcing new brands and products, ensuring alignment with market trends and consumer preferences in the streetwear category. 2- Control OTB for the streetwear category, maximizing sales, gross margin, and inventory turn. Drive in-season KPIs and collaborate with Merchandise Planning to align strategies with global trends and market-specific demands. 3- Spearhead the development of holistic assortment strategies across multiple categories, aligning product offerings with market trends and customer needs in the sports fashion segment. 4- Foster strong cross-functional collaboration with product development, marketing, and sales teams, integrating strategic marketing and product stories to support overall business objectives and elevate brand positioning. 5- Develop and nurture long-term partnerships with key vendors, executing negotiations and driving commercial agreements that resulted in a 15% improvement in profitability. 6- Collaborate with marketing, digital, and supply chain teams to coordinate campaign planning, in-season trading reviews, and performance analytics, ensuring optimal execution of promotional strategies. 7- Manage promotional and pricing strategies, overseeing weekly deals, promotions, and markdown management, and refining inventory management processes to reduce stockouts by 30% and excess inventory by 15%. 8- Lead, coach, and develop a diverse team, identifying strengths, development areas, and training needs, while fostering a customer-first mindset and driving continuous improvement across all merchandising activities. 9- Implement data-driven performance dashboards and lead regular trading reviews to drive accountability and continuous improvement in sales and inventory management.
1- Develop and execute merchandising strategies for over 300 stores, resulting in a 15% increase in revenue. 2- Led the launch of a new Merchandise Financial Planning Tool, resulting in a 20% increase across both offline and online channels. 3-Implemented new inventory management processes, resulting in a 10% decrease in excess inventory and improved margins. 4-Collaborate with cross-functional teams to develop and execute product assortments and promotions. 5- Oversaw P&L for key vendor accounts, achieving a 10% YoY sales growth, and improved GP margins by 3% via strategic assortment planning, optimized promotions, and streamlined operations. 6- Built robust partnerships with strategic retailers (Noon, Namshi, Courir), implementing best practices and scaling regional marketplace strategies. 7- Led cross-functional teams; established clear KPIs and fostered talent development resulting in measurable improvements in operational efficiency.
1- Managed seasonal buying, forecasting, and inventory strategies, achieving 18% reduction in excess inventory and improving overall sell-through. 2- Enhanced vendor collaboration through optimized merchandising and promotional planning.
1-Managed a team of 15 merchandisers and assistant merchandisers to execute product strategies and optimize inventory levels. 2-Drove merchandising initiatives that resulted in a 10% increase in store traffic and a 15% increase in sales. 3-Collaborated with cross-functional teams to launch new product lines and develop promotional campaigns. 4-Developed and executed seasonal product assortments that increased sales and improved margins.
Looked after the Men’s Wear (Casual & formal both, contributing 43% to the business) for the gulf countries ( UAE, Saudi Arabia, Kuwait, Oman, Qatar, Lebanon, Egypt, Bahrain & Jordan) involves planning ,co-ordination & managing inventory for the territories.