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Siddhartha Mishra

Head of Merchandising- Trendyol
About

Over 12 years of experience in Sporting goods, Lifestyle and E-commerce industry. Strong background in Buying , Merchandising and Planning . I have worked across Indian, GCC and Europe Market and currently Heading Merchandising Division for Trendyol in Europe Region. Hands on experience in Category Management , Range Building , Product Segmentation, Inventory Management for Ecom, Brick&Mortar and Omni channel. Strong knowledge and understanding of P&L and Financial Planning & Analysis. An accomplished Omnichannel Leader with proven track records of delivering results with transformative approach Defining and implementing new process. I believe in Team first- fostering a culture of Empowerment, Mutual Trust and Collaborative mindset.

Previous Brands
Gulf Marketing Group Full-Time
Jabong
Landmark Group
Rituwears
Sun & Sand Sports
Trendyol
Work Experience
Head of merchandising
Dec ‘22 - Now
Trendyol

Head Of Merchandising
Jan ‘21 - Nov ‘22
Gulf Marketing Group Full-Time

Category Manager
Jul ‘18 - Dec ‘20
Sun & Sand Sports

Merchandise Planning Manager
Feb ‘15 - Jun ‘18
Sun & Sand Sports

Senior Merchandise Planner
Dec ‘13 - Jan ‘15
Sun & Sand Sports

Merchandise Planner
Jun ‘12 - Nov ‘13
Landmark Group

Looked after the Men’s Wear (Casual & formal both, contributing 43% to the business) for the gulf countries ( UAE, Saudi Arabia, Kuwait, Oman, Qatar, Lebanon, Egypt, Bahrain & Jordan) involves planning ,co-ordination & managing inventory for the territories.

Buyer-Kids Apparels
Jan ‘11 - May ‘12
Jabong

Retail Planner-Mens Apparels
Jul ‘09 - Dec ‘10
Rituwears

Languages
English - Fluent
German - Basic
Education & Training
Institute of Management & Information Science,Bhubaneswar
‘08 - ‘10
PGDRM
Retail Management
University of Lucknow
‘04 - ‘07
B.Sc.
Mathematics
Dubai - United Arab Emirates