Chris Starmer
Currently working as freelance creative lead/ creative director/graphic designer with a special interest in fashion, sportswear and the outdoor industry.
Like most designers, I seek out vitality and inspiration in all forms. My own interest in the outdoors and the world of clothing initiated a creative career that has been specifically focused around retail, outdoor clothing and fashion. This role evolved and developed over 13 years through my professional development and promotions. My role was to conceptualise, generate, art direct and execute the core marketing stories for the seasonal brand campaigns, run lifestyle photoshoots as well as oversee the look and feel across all UK marketing touch-points. I managed the creative team and external agencies.
Maintain core responsibility of the creation of commercially appropriate visual content for use across all channels.
Luminary is a trend and colour forecasting agency based out of Lewes in the United Kingdom. As creative lead, I am responsible for creative and art direction, graphic design and typography, branding, trend and styling and design for social web and email.
Delivered high quality and engaging design work for online and offline campaigns, over a variety of formats and platforms. Work involved branding, clothing and packaging graphic design, retail POS/window design and delivery, design for web, email and social and any other creative duties required.
Developed a large client base with a diverse range of national and international fashion and sportswear brands. Maintained effective, long term working relationships by delivering excellent graphic solutions.
Worked alongside the creative director to produce a range of monthly London guide publications. Also involved in designing and art working of worldwide city guides.