Luxury fashion leader with nine years experience across fashion, lifestyle, and beauty brands. Specialising in brand and product marketing, with a focus on wholesale and partner-led strategies that translate storytelling into strong commercial results. My unique background spanning design, buying, marketing, and partnerships gives me a sharp commercial approach to brand building - balancing culturally relevant creative vision with strategic revenue growth. My skills include: + Go-to-market strategy for brands + On-going influencer strategy + Project management and execution + Community building + Customized ideas and solutions to your brand's biggest challenges
Client Relations: Lead full partnership lifecycle for 60+ brands, from sourcing and negotiation through campaign execution and performance optimization, delivering £2M+ in partnerships revenue to deliver +£30M in retail revenue. New Business Development: Consistently exceeded quarterly targets by 20-40% through pipeline expansion and strategic account growth, with an ability to build partnerships from zero to significant seasonal partnerships. Executive Stakeholder Management: Led projects across key channels including Digital, CRM, Content, and Marketing Teams to integrate the partnership strategy into the core business, while managing senior-level relationships with external partners (CEOs, CMOs, Marketing Directors) for client success that drives sustained revenue growth. Revenue Driving Campaigns: Designed and executed integrated campaigns across digital channels (site, app, email, Meta, Pinterest, Criteo), talent partnerships and events. Analyzed ROI and provided data-driven recommendations that optimized performance for brands such as NN.07, Bogner, Salomon, John Lobb, Nili Lotan and more, this increased ACV +5%. High-Profile Launches: Led the launch of exclusive campaigns for Victoria Beckham, Etro, Jimmy Choo, and MaxMara, orchestrating end-to-end digital strategy, event rollout and brand positioning to drive brand awareness and % sell through. Multi-Brand Partnership Programmes: Increased partner investment +30% by creating multi-brand initiatives for smaller partners to opt into for strategic visibility across all key channels, this drove commercial impact at a lower investment.
Partnership Strategy: Built and scaled retail media partnership program managing 40+ brand relationships worth €500k+, combining strategic account management with new partnership acquisition. Launch Execution: Led SKIMS Irish market entry from concept to launch, achieving 100% of first-period targets in 10 days and 1M+ influencer reach through integrated partnership strategy SKIMS achieved 100% of the 1st-period target in 10 days, with influencer engagement of +1 million in reach in one day. Beauty Category Rebrand: Designed and delivered an immersive Gen Z-focused activation, resulting in +10k Instagram followers in one month, +50% increase in footfall, and +25% uplift in sales. App + Loyalty Programme re-launch: Creating the digital identity and e-comm rollout to drive app downloads by +35% and increase loyalty sign-ups by +20% over the first 6 weeks of launch. Award-winning Campaigns: Ideated and managed the first Positive Change Campaign (winning Green Retailer of the Year 2024) and Friend of Brown Thomas, Pride Campaign (winning, National Diversity & Inclusion Retail Awards 2023) 1/2 Christmas Campaigns: 2022 and 2023. Collaborating with creative and operations teams from concept to execution across stores and media, including TV, OOH, Print and Digital Media - the biggest commercial moment of the year.
Beauty Buying: I introduced 30+ niche brands generating +€1M in sales in Beauty six months. This was so successful we created a new division, generating +€7 million p/a, incl. Sol de Janeiro, Drunk Elephant, Augustinus Bader, Refy and more. Womenswear Buying: Budget of €5.5M invested across brands including MaxMara, Moncler and more.