Premiumising, modernising, storytelling & image making in the fashion and design sectors. Services including Creative Direction, Photography, Consultancy - holistic visual communication & strategy. For clients including Cubitts, Folk, John Smedley, Aesop, Studio Nicholson, Levis & Hackett.
Conceived and shot campaign for Spring range of eyewear, across stills and video for in store and online.
Responsible for creation and production of seasonal campaigns, promoting this proud Made in England knitwear icon. Using still life, video and model shoots to keep a heritage brand relevant and progressive.
Art direction and production services for hero Parsley Seed campaign
Have created an art publishing facility, concentrating on landscape and architecture subject matter. 8 books created in the last 4 years which are distributed through galleries and stores including Tate Modern, The Photographers Gallery, Margaret Howell, RIBA and Libraire Yvon Lambert.
Brought on board to refresh and modernise a well established independent wholesale brand and help steer them to a progressive, prolific on and off line retailer. Long time Consultant now responsible for brand strategy, image making, collaborations & comms management with fixed monthly retainer and additional project management.
Working with EMEA and Asian markets to help modernise the denim giant and provide the appropriate strategy, tools and assets to meaningfully connect to new audiences.