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Selina Zhang

UX Researcher & Designer
Portfolio website
About

USER EXPERIENCE DESIGNER & INTERACTION DESIGNER Experienced and innovative UX professional with expertise in user centered design and and responsive design across multiple devices. Skilled in interdisciplinary collaboration, on-site/remote teamwork and agile working method. Passionate learner, strategic thinker, efective communicator, and active collaborator. Instrumental in user research with user centric design approach, running workshop with stakeholders, carrying out interaction design and usability test. Technical proficiency in Adobe Photoshop, Illustrator, Figma, Sketch, MS Ofice. ● User Research ● UI / Interaction Design ● Usability Testing ● User Centered Design ● User Journey mapping ● Wire-framing/ Sketching ● A/B Testing ● Prototyping ● Teamwork ● Communication skills ● Design Thinking ● Animation/Video Editing

Previous Brands
Kuaishou Technology
Sainsbury's
GenGame Ltd
beBit
Jaguar Land Rover
Frank Chou Collection
Neuni Group
Tongji University
Work Experience
User Experience Designer
Jun ‘23 -
Kuaishou Technology

UX Designer
May ‘22 - Jul ‘22
Sainsbury's

Collaborated with client’s in-house UX team on an industry project aimed at improving in-store customer service quality through human-centered design solutions.

UX Designer
Oct ‘21 - Dec ‘21
GenGame Ltd

Collaborated on an industry project to identify potential markets for the client’s product. Developed creative solutions from ground-up through iterative prototyping at different levels of fidelity.

UX Designer
Feb ‘21 - Sep ‘21
beBit

As one of the few designers at the company, I contributed to multiple agile projects as a UX/UI and visual designer. My responsibilities included conducting user research, building user journey maps, creating high-fidelity UI designs, designing infographics, and branding. Was recognized for my quick adaptation to new projects and effective multitasking skills.

UX Designer
Feb ‘21 - May ‘21
Jaguar Land Rover

Designed and tested wireframes for ADAS system's human-machine interface (HMI), including central control panel and infotainment, adhering to policy restrictions and usability standards. My design was selected over 5 other proposals for further development.

Visual Designer
Aug ‘20 - Jan ‘21
Frank Chou Collection

Promoted the brand by designing high-quality marketing materials, such as posters, animation and promotional videos that effectively captured the brand's character, and strengthened client relationships by operating social media account and providing timely communication.

Design Intern
Aug ‘19 - Oct ‘19
Neuni Group

· UX research: Participated in literature research and case study. · Visual design: Participated in designing the layout of publication.

Research Intern
Sep ‘18 - May ‘20
Tongji University

●In full charge of the UI interface and icon design of the online consultation application, a mini-program on WeChat. Launched the mini-program in cooperation with a technical colleague. ●Strengthened the Center’s brand popularity among university students by designing a personified character for the Center and publishing original comics on WeChat public account. Assisted in the operation of social media (WeChat) public account, arranging the color scheme and layout of images and text for publishing.

Languages
English - Work Proficiency
Chinese - Native
Education & Training
School of Design and Creative Arts
MA, User Experience and Service Design,
College of Design and Innovation
BSc, Industrial Design,