Selina Zhang



Selina Zhang

UX Researcher & Designer


Selina is available for work

USER EXPERIENCE DESIGNER & INTERACTION DESIGNER Experienced and innovative UX professional with expertise in user centered design and and responsive design across multiple devices. Skilled in interdisciplinary collaboration, on-site/remote teamwork and agile working method. Passionate learner, strategic thinker, efective communicator, and active collaborator. Instrumental in user research with user centric design approach, running workshop with stakeholders, carrying out interaction design and usability test. Technical proficiency in Adobe Photoshop, Illustrator, Figma, Sketch, MS Ofice. ● User Research ● UI / Interaction Design ● Usability Testing ● User Centered Design ● User Journey mapping ● Wire-framing/ Sketching ● A/B Testing ● Prototyping ● Teamwork ● Communication skills ● Design Thinking ● Animation/Video Editing

  • Brands Selina has worked with
    • Sainsbury's
    • GenGame
    • BEBIT Business Consultant
    • Jaguar Land Rover
  • Selina's past titles
    • UX/UI Designer
    • User Experience Researcher
    • UI Designer
    • Visual Designer
    • UX/UI Designer
    • Graphic Design Marketing Intern
    • Intern Sales Department
    • Digital Media Intern
Work Preference
Location Preference

To be discussed


UX Designer and Content Designer

Self employed

Dec 2022 - Now

Contributed to all aspects of the agile design process in the entire project lifecycle, including interpreting project briefs, brainstorming, Gigamapping, ideation, conducting and iterating user inter...

UX researcher and content designer


May 2022 - Jul 2022

Led the end-to-end process, from the initial discovery stage to the final product. Assisted in outlining the scope and objectives of the project according to an open brief, defining the problem, ident...

UX Designer, Collaborated in industry project


Oct 2021 - Dec 2021

Led user research by conducting iterative semi-structured interviews and facilitating team discussions to extract insights.
●Led interaction design by creating experience and wire-frame prototypes to...

UX Designer, Design PTA

BEBIT Business Consultant

Feb 2021 - Sep 2021

Contributed to the interview process by helping to plan and conduct interviews with target user groups, setting up remote recording equipment, and participating in group discussions to refine the semi...

UX Designer, Intern, UX Group in Engineering Department

Jaguar Land Rover

Feb 2021 - May 2021

Contributed to the design of the HMI for the Advanced Driver Assistance System (ADAS) with a focus on the cluster and infotainment design. The design was selected for further development out of five p...

  • UX Research


  • User Experience Testing


  • Usability Testing


  • Prototyping


  • Wireframing


  • Interaction Design



Work Proficiency



School of Design and Creative Arts

MA, User Experience and Service Design,


College of Design and Innovation

BSc, Industrial Design,


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