MYALEE SOFIELD
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MYALEE SOFIELD
Wholesale / Retail Business Development Professional
London, UK
MYALEE is open to new work opportunities
I am a commercial, highly motivated individual with solid UK and international experience across a variety of industries covering Sales & Marketing, Business Development, Buying & Merchandising, Category/Account Management and Product Development. Extremely driven, with a keen eye for detail and a desire to succeed at whatever I do, I have extensive experience in brand management and development and strategic planning. I am structured in my approach to critical pathway planning and achieve results - implementing new policies and procedures where necessary. I am an excellent negotiator and possess a proven new business development and sales track record, exceptional team building and mentoring skills and am adept at maximising team productivity and bottom-line contribution with a strong understanding of both consumer and partner needs.
- Brands MYALEE has worked with
- Bibs Trading Uk Limited
- Box River Café & Wines
- Swarovski
- Fraser Hart Jewellers (Anthony Nicholas Group)
- Fossil Australia Pty Ltd
- Fossil Uk Ltd
- World Duty Free Ltd
- Watch Station International / Sunglass Hut International
- DFS Group
- David Jones (Australia) Pty Ltd
Open to relocation
Open to Full-time work
- Permanent Positions
UK & Irish Country Manager
Bibs Trading Uk Limited
Sep 2021 - Present
Initially responsible for setting up the new UKI subsidiary of the Danish based business, sourcing and establishing a UK warehouse and UK showroom (ensuring all importing procedures and HMRC requireme...
General Manager
Box River Café & Wines
May 2020 - Dec 2021
Joint responsibility for management of family business encompassing two wine shops, a coffee shop and village pub: day to day running of businesses, purchasing and stock control; sales and marketing; ...
Head of Business Development EMEA (Jewellery Solutions & Global Licensing Division)
Swarovski
Oct 2015 - Apr 2020
This was a start-up area of the business where I was responsible for developing and executing the EMEA & UK regional wholesale business strategy for the Company's new Own Label jewellery & watch brand...
Head of Buying & Merchandising
Fraser Hart Jewellers (Anthony Nicholas Group)
Jan 2011 - Oct 2015
Responsibilities:
•Overall responsibility for developing and driving UK Buying & Merchandising strategies (both short and longer term), in line with management of inventory & OTB system within busine...
National Sales & Key Account Manager
Fossil Australia Pty Ltd
Oct 2009 - Sep 2010
Responsibilities:
•Driving the Australian sales for all brands under my portfolio in order to achieve/overachieve the annual sales targets.
•Management of National Field Sales Team (6 Sales Executiv...
Sales
(Advanced)
Marketing
(Advanced)
Business Development
(Advanced)
Strategy Building
(Advanced)
Account Management
(Advanced)
Client Development
(Advanced)
Buying
(Advanced)
Merchandise Planning
(Advanced)
Danish
Irish
English
Not specified.
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