Adriana Warrener

Localisation Specialist Spanish (LATAM), Content Sub-Editor, Project Manager

Localisation Specialist EN>ES (LATAM) with six years of experience creating culturally adapted content for the target audience. Experience in Digital Content Marketing, Project Management and Bussiness Development in the Luxury Fashion Market and Art Market. Highly skilled native Spanish speaker living in London. Skills: Project management, Localisation, Transcreation, Content Editing, Digital Marketing Content, Fashion, Art market.

Previous Brands
MAAH Aizpuru Hernandez. Art Advisors
Work Experience
Sub- Editor Spanish (LATAM)
May ‘21 - Now

• Freelance Sub-Editor Spanish LATAM for Digital Marketing Content at FARFETCH (Luxury Fashion online marketplace). • Editing and proofreading of all brand/ marketing content localised by content writers for 7 markets in the region: App & Web homepages, Editorials, Promotional content, CRM channels, SEO Optimisation, Flat Content, Loyalty programme, PPC and Affiliates. • Quality checks to ensure the tone of voice is consistent across all communication channels based on in-house style guides & glossaries. • Project management: allocation of projects, working with other teams and stakeholders to ensure the publishing deadlines.

Localisation Specialist EN>ES (LATAM),
May ‘17 - Now
Self employed

• Localisation/ Transcreation • Editing/Proofreading • Audiovisual Translations and Subbing • I create culturally adapted content by localising meaning for the target audience. • Past clients: SDI Media, Los Angeles, USA. TransGlobe Publishing/ Thames & Hudson, London, UK.

Founder/ Director
Jan ‘13 - Dec ‘16
MAAH Aizpuru Hernandez. Art Advisors

• Co-founder and Director • Art Advisor assisting clients through the selection and purchasing process of artworks. • Curator of exhibitions of Latin American Art. • Consultant specialist of Mexican Art for Fine Art Bourse (online auction house based in the UK). Responsible for the valuation and cataloguing of incoming artworks. • Client liaison for national and international clients. Customer service and negotiator ensuring successful consignments.

English - Work Proficiency
French - Basic
Spanish - Native
Education & Training
University of the Arts London
‘22 - ‘22
Digital Marketing Strategy
Digital Marketing
Cálamo & Cran, Universidad Europea de Madrid
‘20 - ‘20
Professional Translation EN>ES
Goldsmiths, University of London
‘12 - ‘13
Posgraduate Diploma Contemporary Art History, Visual Cultures
Contemporary Art History
Sotheby's Institute of Art
‘11 - ‘12
Master of Art Business (MA)
Art Business
Universidad Iberoamericana, Ciudad de México
‘05 - ‘06
Postgraduate Diploma in Marketing
Postgraduate Diploma in Marketing: Commercial and Competitive Strategies
Universidad Iberoamericana, Ciudad de México
‘01 - ‘05
Bachelors Degree in International Relations
International Relations
London, UK