Diego Eduardo Yara Tobon

Accomplished and energetic Retail Store Manager with a solid history of achievement in Customer Service.

I am an experienced Manager with excellent communication and leadership skills, who is highly motivated and has vast knowledge of working in the retail industry. As a role model on the shop floor, I am able to coach, give feedback, build morale, roll out initiatives, and make recommendations on merchandising and product presentation. I am able to handle high-profile and hands-on management roles that require commercial acumen and creative flair. I take on board new ideas and adapt them further to make them relevant and beneficial to the business. I am ambitious and passionate about everything I do, I come from a strong sales and service background that allows me to thrive in any competitive and challenging retail environment.

Previous Brands
Harvey Nichols
Jimmy Choo
Louis Vuitton
Work Experience
Store Manager at Jimmy Choo
Feb ‘17 - Now
Jimmy Choo

• Ensuring that the monthly sales targets and other business objectives and KPI’s are met and exceeded. • Development of client relationship and proper organization of our client database to maximise customer outreach on a regular basis based on Marketing calendar. CRM tool TULIP use on a daily basis. • Implemented CRM checklist and CRM tool box. • Managing every day functions of the front and back office, ensuring all staff members are ready to be the best in what they do every day. • Involve in the merchandising of our products across the concession and Harrods and supporting the buying team. • Responsible for maintaining customer satisfaction to the highest level by creating a memorable experience. • Hiring, retaining, coaching, developing and measuring individual staff performance.

Store Manager
Mar ‘12 - Nov ‘16

• Driving, maximising sales and profitability in all the stores responsible during my time at Hermes. Responsible for the seasonal buying of all product categories represented in the stores managed. • CRM activities implemented to increase the local client base. Perfume engraving, silk styling, personalization of small leather goods, Chelsea flower show display indoors linked to our perfume offer. • Re-structuring the team and developing talent in the store. Back office and front office re- organisation implemented, aftersales recruitment of specialist reducing customer complaints by 50%. • Recruiting, training, monitoring and review staff and store performance on a regular basis. One two one’s on a monthly basis, based on qualitative and quantitative goals in order to motivate the team. • Re-organising storage areas, displays and product flow to minimise the away time from clients in the busy environment of Harrods. Shoes benefited from this initiative +20% vs. 2013. • Successful results on financial stock take in 2014, when handed the store to new manager in August 2015, shrinkage levels were at 0.2 % of the COGS vs 1.2% of the COGS in 2013. • Implemented Men’s world in Selfridges, very successful initiative, the men’s offer increased in sales by 10% vs 2014 budget for the category.

Supervisor, Assistant Manager , Manager
Oct ‘00 - Mar ‘12
Louis Vuitton

May ‘96 - Sep ‘00
Harvey Nichols

Spanish - Native
English - Fluent
Education & Training
Hermes GB LTD / Redsky
‘15 - ‘15
Manager development program.
Building highly efficient teams
Louis Vuitton/ LVMH fashion group
‘08 - ‘08
The Seven Habits of Highly Efficient Managers
The leader in Me
Liceo Español Perez Galdos
‘84 - ‘91
High School Diploma
High School Diploma
London, UK