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Prajwala Dasari

Fashion Marketing Student at LCF, UAL
About

I am passionate about fashion with experience in client help, styling, and inventory control. My adaptability and multilingual abilities enhance customer experiences across diverse styles in dynamic retail environments, supported by a keen eye for detail from my illustration work.

Previous Brands
Fliar Fashion
Flair
Work Experience
Sales and Styling Assistant
Jun ‘25 - Jun ‘25
Flair

Fashion District Festival 2025, London London, UK -Supported Flair Fashion with sales operations at the Fashion District Festival Pop-Up 2025. -Delivered personalized styling advice to a diverse range of customers, enhancing shopper experience and brand engagement. -Played a key role in driving £3,000 in sales across 5 days through active client interaction and upselling strategies.

Brand Outreach and Marketing Coordinator
Jan ‘25 - Now
Flair

Brand Outreach and Marketing Coordinator, London - Engaged with brands and designers to promote company initiatives - supporting emerging talent. - Serving as a point of contact for designers and models, providing professional assistance. - Worked alongside the marketing team to develop creative and promotional content. - Developed and maintained industry relationships to enhance brand visibility. - Created digital fashion content using CLO3D and Blender to support marketing campaigns. Event Coordinator – Flair Fashion Collective Runway Show (London Fashion Week 2025) - Assisted in venue coordination and logistics for the Flair fashion runway, ensuring seamless operations. - Served as the primary point of contact for brands, influencers, and sponsors, facilitating smooth collaborations. - Handled outfits and maintained tracking of garments and accessories for the runway by working closely with designers to organize their collections.

Fashion Illustrator
May ‘23 - Now
Instagram - @d.prajwala_

- I create detailed and accurate hand-drawn sketches of clothing, accessories, and fashion concepts. I apply appropriate colors, textures, and patterns to enhance the visual appeal of the illustrations. - I maintain a portfolio showcasing a diverse range of my work, highlighting my ability to adapt to various styles and concepts. - I produce illustrations for fashion exhibits and online presentations.

QA Engineer
Aug ‘22 - Dec ‘23
K Quantics Infosystems (OPC) Pvt Ltd. (Asoft Global Solutions)

- Led a team in developing and implementing quality assurance protocols for marketing activations and product demonstrations, ensuring smooth execution. - Provided insights during strategy meetings, enhancing customer engagement and improving company representation. - Maintained detailed records of customer interactions, identifying trends to optimize user experience. - Applied user scenario testing to improve customer experience and event flow. - Implemented streamlined processes that boosted efficiency in event coordination and brand promotions. Skills: Leadership and Collaboration, Communication, Project Management, Problem-Solving, Critical Thinking, Customer-Centric Thinking

Jr. Machine Learning Engineer
Jan ‘21 - Aug ‘22
EOX

- Analyzed market trends to support product positioning and optimize sales strategies based on customer preferences using Machine Learning. - Developed data-driven insights to refine promotional efforts, improving brand visibility and engagement. - Conducted in-depth market research to enhance customer interaction strategies and align offerings with evolving industry trends. - Utilized data analysis tools to track campaign performance, measure customer response, and inform strategic decision-making. Skills Applied: Machine Learning, Data Science, Industry Insight, Strategic Planning, Technical Expertise

Retail Experience
Retail Category
High street
High-end luxury
Luxury
Work Environment
Pop-Up
Product Category
Womenswear
Menswear
Accessories
Watches & Jewelry
Responsibilities
Storytelling
Styling
Product demos
Client Advising
Product setup
Product labelling
Inventory control
Stockroom management
Health & safety
Greeting
Stock control
Aftercare
Client Help
Recommendations
Anonymous
Educator/Teacher/Professor - Lecturer in Fashion Marketing and Global Culture at UAL, Flair
Jan 2025 -

To Whom It May Concern, I am pleased to recommend Prajwala, a hardworking and diligent student with a strong technical acumen and a positive attitude. She was instrumental in the success of the Flair Fashion Event, where her support in logistics and coordination ensured smooth execution. Her dedication and teamwork made a significant impact, and her welcoming nature created a positive atmosphere. In the classroom, Prajwala excelled in her studies, earning a top grade in my class. She also put great effort into her marketing pitch, demonstrating creativity, strategic thinking, and strong communication skills. Her commitment to excellence is evident in everything she does. I have no doubt that Prajwala will bring the same level of dedication and skill to any opportunity she pursues. Please feel free to contact me for further information.

Anonymous
Educator/Teacher/Professor - Lecturer in Fashion Marketing and Global Culture at UAL, Flair
Jan 2025 -

I would love to work with Prajwala. She is diligent, professional, and positive in her work. I love her vibes and character. You will love to work with her.

Languages
Kannada - Native
English - Fluent
Telugu - Native
Hindi - Fluent
Education & Training
PES University
‘17 - ‘21
Computer Science and Engineering (B. Tech)
Kendriya vidyalaya
‘16 - ‘17
Senior Secondary Examination, CBSE
Kendriya vidyalaya
‘15 - ‘16
Secondary Education