Claudia Matallana

Communicator with consultancy, agency and in-house experience increasing brand visibility.

FASHION COMMUNICATIONS & BUYING PROFESSIONAL High achieving self-starter with 6-years experience in communications and buying, working as part of in-house teams for corporate employers and on a consultancy basis for fashion clients. Innately organised and able to learn at a rapid pace to deliver exceptional results under pressure and exceed expectations. Builds trusted relationships with suppliers and key stakeholders through excellent communication. Fully bilingual in English and Spanish.

Previous Brands
British Embassy
LDN Communications
Monsoon Accessorize
Sí Collective
Southern Peaks Mining
Work Experience
Fashion Communications Intern
Oct ‘22 - Dec ‘22
Sí Collective

• Monitored daily press, PR and influencer coverage to prepare gifting and social media reports for clients. • Collaborated with clients to identify and engage key social media influencers, editors and bloggers, leveraging database of contacts across fashion, beauty and lifestyle segments. Built tailored databases for client projects. • Contributed ideas and extensive research on art, lifestyle and fashion imagery to assist with curation of Sí Collective social media account. Utilised prior experience as social media manager to boost account presence.

Buying Admin Assistant
Aug ‘22 - Now
Monsoon Accessorize

• Maintains efective relationships with suppliers to ensure development, fit, approvals and production samples arrive in line with the critical path and highlights any delays to the Assistant Buyer and Senior Buyer. • Supports Senior Buyer in the day to day running of the department in the absence of the Assistant Buyer • In charge of leading all BAs in day to day tasks including maintaining the showroom and ensuring it is organised for meetings, arranging biweekly sample sale collections and collecting post on a daily basis. • Efectively manages the approval process alongside the Assistant Buyer ensuring comments and feedback is communicated to suppliers in a timely manner. • Supports the Assistant Buyer by gathering samples ahead of monthly trade and sign ofs. • Responsible for maintaining all development, fit and production samples are in order. • Atends fit sessions along with the Assistant Buyer and ensures comments are fed back to the suppliers. • Supports the marketing team by collating key samples for internal and external marketing campaigns, elevated ecommerce photoshoots and editorial features with fast turnarounds. • Liaises directly with the ecommerce team to ensure all relevant product is live on the website and all imagery and product information is correct. • Manages all sample requirements from concession partners and ensures samples are sent in a timely manner for special campaigns and photoshoots. • Responsible for liaising with the Studio Manager and Senior Stylist on a weekly basis to ensure all product is shot in line with the department vision.

Public Relations Intern
May ‘22 - Aug ‘22
LDN Communications

• Responded to image, sample and editorial requests from national and international publications, fashion and beauty editors, VIP clients, stylists, celebrities and influencers. Planned and managed photo-shoot logistics. • Provided input into monthly client reports that measure PR value by collating media coverage and PR clippings. • Produced lookbooks and e-blasts using Adobe Creative Suite to be sent to targeted media contacts. • Drafted communication materials for clients, including press releases, pitches and ideas for launch events.

Communications Analyst
Aug ‘17 - Feb ‘21
Southern Peaks Mining

• Generated print and online coverage on mining operations achievements by writing and distributing press releases to leading newspapers and specialist magazines. • Developed campaign that successfully relaunched company's vision, mission and values. Collaborated with diferent stakeholders and tailored communications for each audience to ensure messages landed efectively. • Delivered series of interviews and new corporate video. Scripted content and supervised all logistics (including transport to mining operation). CEO presented launch video at event for 1,500 employees.

Communications Intern
Jul ‘16 - Jul ‘17
British Embassy

• Supported and realised communications objectives by developing and maintaining strong relationships with journalists and key contacts across print and digital media to secure and increase PR coverage of Embassy events. • Designed and drafted external communications materials, including press releases and articles for Embassy's website following Foreign & Commonwealth (FCO) and GREAT Britain campaign brand guidelines. • Assisted with organisation of high-profile events by implementing communication strategies and managing VIP guest and media lists. Significant events included Hay Festival 2016 launch and The Queen's Birthday Party.

Education & Training
University for the Creative Arts
‘21 - ‘22
MA, Fashion Business & Management (Distinction),
College of Fashion & Kering
Unknown - ‘20
Fashion & Sustainability
Rochester Institute of Technology
Unknown - ‘19
Business Communication (Online Course
Pontifical Catholic University of Peru
‘11 - ‘16
Bachelor of Arts in Communication
London, UK