Content strategist, copywriter and content marketer with 10 years' experience. Creative and strategic with a background working in ecommerce, as well as creating and managing content for fashion, beauty and lifestyle brands. Now freelance, I work with international brands, publications and startups to establish, improve and manage their content, copy and content marketing efforts. You can view some samples of my work at angharadjones.co.uk
Specialising in fashion, lifestyle and skincare/beauty, I offer copywriting, content writing, content strategy and content management for FMCG brands. I also write editorial content for a variety of printed and online publications. Examples of my work can be found at angharadjones.co.uk I've worked with: Studio Messa VenueCrew BYBI Beauty Bloom & Wild Jurlique UK Softer Volumes (formerly Hey Gents) The Essential Journal Culture Trip and more.
In this role I managed and created multi-channel content for Australian skin care brand Jurlique, implemented across Australia & New Zealand, US, UK and Asia.
Editorial content creation and content marketing strategies for C-GEN, Indesign Media's internal content agency. In this contract role, I wrote and edited a variety of branded content for Indesign and Habitus magazines, as well as created and implemented content marketing strategies for external clients in the architecture and design industries.
I oversaw all editorial content and social media content for coggles.com, allsole.com, mybag.com and thehut.com, managing a team of five. Responsibilities included writing/creating all editorial content and editorial based emails for Coggles, (including the Sunday Supplement), and directing the editorial/social media content strategies for all of the luxury fashion sites. Working with the wider marketing team as well as CRM, design and trading teams, I ensured that our content and social media is in line with wider business strategies, was consistently innovative and engaging and that on-site content was SEO-led. Other duties included blogger and PR outreach and organising events, working with external brands to create original content marketing campaigns, and attending and reporting on London Fashion Week, London Fashion Week Men's and Copenhagen Fashion Week.
Editorial content and SEO for luxury fashion sites coggles.com and allsole.com, previously also mybag.com and thehut.com. Responsibilities include writing blog content for AllSole and Coggles, as well as creating weekly emails for both sites (including the Coggles Sunday Supplement) and SEO.
Editorial Assistant for online and print media
Editorial/Fashion Assistant internship for retail magazine Harlequin