Angharad Jones

The Jones Report is a weekly style and fashion newsletter and Substack bestseller. It explores finding personal style, along with the clothes, shoes and accessories to invest in to create a long-lasting wardrobe. Expect a lot of colourful trainers, minimalist pieces, oversized fits and brands with a responsible production ethos. Sign up here: https://angharadjones.substack.com/

Specialising in fashion, lifestyle and skincare/beauty, I offer copywriting, content writing, content strategy and content management for luxury brands. I also write editorial content for a variety of printed and online publications. Examples of my work can be found at angharadjones.co.uk I've worked with: - GEMME, a fine jewellery online marketplace based in Australia. Ahead of the launch of GEMME, I created a content strategy that aligned with the premium brand and its business goals, and created a 12-month marketing calendar complete with campaign ideas. - art'otel, a creative hotel brand part of PPHE. I regularly write web copy for new hotel openings, write SEO-focused blog posts, and contribute editorial articles to art'otel's quarterly magazine. - The Body Shop, a global skin and bodycare brand. Over a 2-month contract, I joined the copy team to bring The Body Shop's Christmas 2022 campaign to life, writing copy for landing pages, social, paid search, display, press releases and email (agency: Wellcom London) - Exclusive Collection, a British premium hospitality group. As part of an extensive rebrand, I created a new tone of voice and channel guidelines, alongside new brand stories, messaging and positioning. - Bloom & Wild, the online florist that cares wildly. Over a 6-month freelance contract as Senior Copywriter, I wrote copy for all marketing channels, established tone of voice for the B2B arm of the business, and worked with the creative team to develop seasonal campaign concepts. - Beyond Nine, a British women's fashion brand. As Beyond Nine's copywriter, I write weekly emails, blog posts, landing pages and more. - Editorialist, a US-based fashion magazine. I regularly contribute written editorial features focusing on style and shopping edits.

Jurlique is an Australian biodynamic skincare brand with a rich heritage. As part of the global brand team based in Sydney, I was responsible for all content that was created and implemented across all markets: Australia & New Zealand, Asia, UK & Europe, and US. In this role I: - Created a multi-channel content and social media strategy to be used across all markets - Planned and managed monthly content creation and distribution including blogs, web pages, video, imagery and social media assets - Developed a new content sharing and reporting process across all markets - Worked with the in-house creative studio to create and develop seasonal campaigns and product launches - Worked with global PR teams to establish influencer relationships and campaigns that reached wider brand and business goals - I was responsible for doubling the global Instagram's following, and increasing average engagement rate from 3% to 6%

Editorial content creation and content marketing strategies for C-GEN, Indesign Media's internal content agency. In this contract role, I wrote and edited a variety of branded content for Indesign and Habitus magazines, as well as created and implemented content marketing strategies for external clients in the architecture and design industries.

I oversaw all editorial content and social media content for coggles.com, allsole.com, mybag.com and thehut.com, managing a team of five. Responsibilities included writing/creating all editorial content and editorial-based emails for Coggles, (including the Sunday Supplement), and directing the editorial/social media content strategies for all of the luxury fashion sites. Working with the wider marketing team as well as CRM, design and trading teams, I ensured that our content and social media was in line with wider business strategies, was consistently innovative and engaging and that on-site content was SEO-led. Other duties included blogger and PR outreach and organising events, working with external brands to create original content marketing campaigns, and attending and reporting on London Fashion Week, London Fashion Week Men's and Copenhagen Fashion Week.

Editorial content and SEO for luxury fashion sites coggles.com and allsole.com, previously also mybag.com and thehut.com. Responsibilities include writing blog content for AllSole and Coggles, as well as creating weekly emails for both sites (including the Coggles Sunday Supplement) and SEO.

Editorial Assistant for online and print media

Editorial/Fashion Assistant internship for retail magazine Harlequin