Mohamad el Hoss
Passionate about technology and innovation, I transitioned from traditional wholesale commerce to managing SaaS products. This operational experience enabled me to identify customer needs and develop innovative e-commerce solutions while enhancing my technical and project management skills. Additionally, I have a keen interest in working on AI bots and GPTs, having created several, thereby further exploring the possibilities of artificial intelligence across various domains. In terms of technical skills, I specialize in gathering and analyzing client needs through user interviews and leveraging product usage data. I am also responsible for competitive intelligence and market monitoring. I am involved in defining features to develop and implementing solutions aimed at improving performance. I have held positions as a manager of product owner teams. My role involved guiding, coaching, and training them in product methodologies, particularly through design thinking workshops. Additionally, I established agile processes to ensure the efficiency and flexibility of our teams. My professional journey has led me to work as a product manager in various types of companies, ranging from startups like CloudSale to scaleups like Datahawk, as well as large enterprises such as Foncia, both in France and internationally. This diversity of experiences has allowed me to gain solid expertise in innovation, making me capable of contributing to the development and maturity of various types of products. Entrepreneurship | eCommerce | Technical SEO | Product Management | Sustainable Development | Design Thinking | UX | Data Analytics
Leading the Proptech product innovation for the largest real estate group in Europe. The mission are product discovery, to align everyone on the product vision to transform the ERPs in production into scalable and user-centric software solutions. My efforts in operations led to the introduction of product usage analytics and the inception of the DesignOps team in a SAFe agile environment. - Strategic planning Assessed build vs buy for new features. Did competition analytics and contributed to the product roadmap. Compared and tendered tools and frameworks for adoption to enable high-performance collaboration between product, design, engineering, marketing, and customer success. Addressed the product security and vulnerabilities. - Promoting a Product management culture Guided, mentored, and hand-held Product owners (POs) on Product management best practices, lifecycle, user-centered research, and the prioritization of outcomes over outputs. The diffusion of knowledge is done via design thinking workshops, presentations, and the compilation of resources to build a knowledge base. - Analytics based data-driven decision making Introduced internal product usage analytics. Set up monitors and dashboards for reporting traffic sources, front-end error monitoring, and page performance. Visualized user flows, user segments, and interactions. Popularized the user session recordings and interaction heat maps to lookup the critical path of each application; then rearranged the workflows for a shorter time to value. - Kicked-off the DesignOps team Initiated inclusive designing in coalition with the Product team away from silos. Prescribed modern tools for collaboration and unifying the design system. Created playbooks for UX research and discovery. Facilitated deriving design hypotheses and A/B testing. Tool stack: Datadog RUM | Microsoft Clarity | Figma | Gumi onboarding tool | Miro | Confluence
Took ownership and management of the Product, including but not limited to user experience enhancement, new feature development, team management, opportunity creation, and internal analytics. - Built a Product-LED Growth roadmap, strategized and ideated the product development, and innovated features and functionalities that increased customer success. - Established shared vision across product, data, engineering, business development, and customer success teams by building consensus on priorities and leading product ownership and execution. - Supported exploration and R&D activities by anticipating, identifying, and understanding current emerging trends. - Identified market opportunities with research and competitive analysis and integrated them into product requirements. - Developed and launched new features (Product Owner role) while enhancing the existing ones on a timely basis, and communicated product solutions and offerings effectively internally and externally. Collaborated with the design team to build intuitive user interfaces through wireframes and mock-ups. Tool Stack: Product Board | Jira | Delibr | Figma & Figjam | Miro | Notion | Amplitude | Intercom | Retool | GitHub | Makelog | Slack | Discord | Cummul | Jimminy | Gong | Chilipiper | Count.co | Hotjar
Technical advisory for The World Bank program “e-Commerce and women-Led SMEs in Lebanon” Trained and mentored more than 15 Women shop-owner entrepreneurs on Shopify, WordPress/WooCommerce, Prestashop, Webflow, Drupal, and other CMS. Troubleshoot their tech stack, improved their conversion rates, and optimized their growth spending. Lead the implementation of CRM (Hubspot) and experimented with Growth hacking techniques such as SEO and SEA.
360° product manager for Cloudsale, a technology platform that creates and operates B2B and B2C marketplaces with a Fintech twist. Led strategic and business initiatives to successfully grow revenue in the pilot phase from $0 to $265000+ in less than a year, 100% growth MoM, and 15000+ active sessions. CloudSale SaaS offered SMEs a DeferredPayment Solution (BNPL)to finance their purchases. Raised pre-seed investments and been through local and global accelerators and incubator programs, notably in Silicon Valley. Led product discovery initiatives, employing market research, user interviews, and prototyping to identify and implement innovative solutions, contributing to successful product launches and improved user experiences.
• Built productive relationships with industry partners and competitors that supported leveling the playground between SMEs and trading Tycoons in Wholesale • Led strategic and business initiatives to successfully grow revenue in the pilot phase from $0 to $60000+ MRR in just 9 months of operations leveraging performance marketing • Drafted a Deferred Payment Solution for SMEs to finance their purchases Among Tasks and Duties: - Developed the concept, designed the Product, then pivoted - Steered the startup at Accelerators, Incubators, international competitions, and exhibitions. - Converted Organic and Paid Customers SEO / SEM / SMM and optimized CRO - Transformed a Data-centric approach into Data-driven decision making