Philippe Capelle
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● Hands-on Senior Digital Marketing and E-Commerce Leader with 14 years of international experience leading global digital strategies and implementation of complex, enterprise-level digital projects in global B2C and B2B environments. ● Developing organizational capability, and competence, in digital. ● Work closely with executive stakeholders on digital strategy development, governance, operations and performance reviews ● Leading teams managing all aspects of digital operations: digital marketing, social media, digital development (websites and mobile apps), analytics, content strategy, online brand protection. ● Good interpersonal and talent management abilities
- Brands Philippe has worked with
- Ebay Classifieds Group
- Nestlé S.A. – Digital Coe
- Accor Hotels Group
- Wake up Communications
- Jeune Afrique/unesco Reports (Eastern & Southern Africa) & Cppd
- Philippe's past titles
- Head Of Global Marketing
- Regional Marketing Manager
- Digital Marketing Manager
- Regional Director Of Sales And Marketing
- New Business Marketing Manager
- International Public Relations Manager
To be discussed
Open to Full-time work
- Permanent Positions
- Freelance Assignments
- Hourly Consulting
Global Head of Digital & Mobile Marketing
Ebay Classifieds Group
May 2019 - Present
Responsibilities I lead a team of 22 digital marketing experts, overseeing all Performance Marketing channels (Paid Search, Programmatic, Paid Social, Mobile App, Retargeting, CRM) and I define, imple...
Regional Performance Marketing Manager (EMENA)
Nestlé S.A. – Digital Coe
Jul 2017 - Apr 2019
Responsibilities I play a strategic role in EMENA in the leadership of key digital projects including online planning and insight, search marketing, content production, programmatic advertising, high ...
Digital Marketing & Performance Marketing Manager
Ebay Classifieds Group
Feb 2014 - Jun 2017
Responsibilities I built scalable digital and ROI-driven strategy, implementing new techniques and testing new channels while driving best-in-class digital marketing effectiveness. I cover all Perform...
Regional Head of E-Commerce and Digital Marketing
Accor Hotels Group
Sep 2011 - Dec 2013
Responsibilities Owned digital marketing strategy of the group across the Southern Europe Region, managing a team of 6 across 3 countries (IT, ES, PT). Drove ROI and product sales for 7 branded websit...
Start-up owner & B2B Digital Marketing Manager
Wake up Communications
Sep 2008 - Aug 2011
Responsibilities
●Clients included Gas Jeans, Tradedoubler, Libya Airlines, Yagg, L'avion/Openskies.
●Managed online campaigns with client's team including PPC, SEO, Display advertising, bloggers an...
Digital Marketing
(Advanced)
B2C Marketing
(Advanced)
B2B Marketing
(Advanced)
Strategic Marketing
(Advanced)
B2B Marketing Strategy
(Advanced)
Marketing Budget Management
(Advanced)
Integrated Marketing Communications Planning
(Advanced)
Demand Generation
(Advanced)
Spanish
English
Italian
French
Not specified.
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