Philippe Capelle

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Available

Philippe Capelle

Global Head of Digital Marketing

Current Location

London, UK

Philippe is available for work

● Hands-on Senior Digital Marketing and E-Commerce Leader with 14 years of international experience leading global digital strategies and implementation of complex, enterprise-level digital projects in global B2C and B2B environments. ● Developing organizational capability, and competence, in digital. ● Work closely with executive stakeholders on digital strategy development, governance, operations and performance reviews ● Leading teams managing all aspects of digital operations: digital marketing, social media, digital development (websites and mobile apps), analytics, content strategy, online brand protection. ● Good interpersonal and talent management abilities

  • Brands Philippe has worked with
    • Ebay Classifieds Group
    • Nestlé S.A. – Digital Coe
    • Accor Hotels Group
    • Wake up Communications
    • Jeune Afrique/unesco Reports (Eastern & Southern Africa) & Cppd
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions
  • Freelance Assignments
  • Hourly Consulting
Experience

Global Head of Digital & Mobile Marketing

Ebay Classifieds Group

May 2019 - Present

Responsibilities I lead a team of 22 digital marketing experts, overseeing all Performance Marketing channels (Paid Search, Programmatic, Paid Social, Mobile App, Retargeting, CRM) and I define, imple...

Regional Performance Marketing Manager (EMENA)

Nestlé S.A. – Digital Coe

Jul 2017 - Apr 2019

Responsibilities I play a strategic role in EMENA in the leadership of key digital projects including online planning and insight, search marketing, content production, programmatic advertising, high ...

Digital Marketing & Performance Marketing Manager

Ebay Classifieds Group

Feb 2014 - Jun 2017

Responsibilities I built scalable digital and ROI-driven strategy, implementing new techniques and testing new channels while driving best-in-class digital marketing effectiveness. I cover all Perform...

Regional Head of E-Commerce and Digital Marketing

Accor Hotels Group

Sep 2011 - Dec 2013

Responsibilities Owned digital marketing strategy of the group across the Southern Europe Region, managing a team of 6 across 3 countries (IT, ES, PT). Drove ROI and product sales for 7 branded websit...

Start-up owner & B2B Digital Marketing Manager

Wake up Communications

Sep 2008 - Aug 2011

Responsibilities
●Clients included Gas Jeans, Tradedoubler, Libya Airlines, Yagg, L'avion/Openskies.
●Managed online campaigns with client's team including PPC, SEO, Display advertising, bloggers an...

  • Digital Marketing

    (Advanced)

  • B2C Marketing

    (Advanced)

  • B2B Marketing

    (Advanced)

  • Strategic Marketing

    (Advanced)

  • B2B Marketing Strategy

    (Advanced)

  • Marketing Budget Management

    (Advanced)

  • Integrated Marketing Communications Planning

    (Advanced)

  • Demand Generation

    (Advanced)

Spanish

English

Italian

French

Not specified.

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