Charlotte Peyrot-Bourbon
Creative Strategist | Brand Image & Editorial Content | Luxury & Culture I design and activate brand narratives for luxury Houses and premium labels — from concept to execution. My work spans brand content, editorial strategy, art direction and special projects, with a strong focus on cultural relevance and aesthetic consistency. From editorial concepts to international events, I work where strategy meets aesthetics — defining narrative territories, directing content, and bringing to life the moments and formats that make a brand genuinely desirable. Open to: image teams, brand content, editorial communications, special projects.
• Participation in brand platform overhaul: defining narrative territories, tone of voice, and key messages • Conception and deployment of creative and editorial concepts, designed as adaptable narratives across multiple formats • Storytelling development for major international events: EuroCucina (Milan), 3daysofdesign (Copenhagen), Maison & Objet, Paris Design Week • Design and management of window displays as editorial expression platforms • Conception and coordination of private events and influencer dinners, from concept to execution • Art direction of visual content (photo/video shoots, editorial materials) • Collaboration with internal teams and external partners (creatives, production, PR) • Contribution to content strategy and its adaptation across social platforms
Design of the 360° marketing plan for the development of new collections (E-shop / Retail / Social networks) - Monitoring and deployment of operations for each campaign: • Creation of the visual identity and the associated storytelling • Production shooting (campaign, social networks, packshot) • Setting up of partnerships - Management and implementation of communication supports • Content Marketing: Digital Briefs (Home, Lookbook, Newsletters, Landing Page) • Unpacking : Print & GWP • Launch event of new collections (Press & Influence)