Sarah Westwood



Sarah Westwood

Marketing Director | CMO | Ex GANT, The White Company, Soho House, Nokia & PlayStation

Current Location

London, UK

Sarah is available for work

An instinctive and experienced brand and marketing communications leader, with 20+ years in executive and consultancy roles, working for established and rising premium lifestyle brands across retail, fashion, homewares, games, telco, and real estate sectors.

I deliver consumer-centric multi-channel marketing and brand strategy; connecting the dots to engage consumers, create conversations, increase brand awareness, and ultimately drive commercial outcomes.

I am flexible and can deliver great work in a fast-paced environment. I like to make things run smoothly but I am also OK with a bit of grey, and if needed, I build process to create structure and organisation.

Super organised, able to calmly jump between projects, managing competing, and sometimes conflicting priorities, I quickly get into the detail to assess, review, recommend and implement improvements to output, procedures and team dynamic.

People focused and naturally curious, I get satisfaction from developing others and have a track record building and transforming teams. Skilled in leading teams across brand, content, digital and PR, creating an environment that inspires and drives ambition, while allowing people to be themselves and bring their best work to the table.

If you need solid marketing capability on a freelance or interim basis, and want someone professional, strategic, and nice; I would love to speak with you.

  • Brands Sarah has worked with
    • Volcano Coffee Works
    • GANT
    • SW Consulting - Brand Strategy & Marketing Communications
    • Soho House & Co
    • The White Company
    • Nokia
    • Whiteleys Shopping Centre
    • PlayStation
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Freelance Assignments
  • Hourly Consulting
  • Permanent Positions

NED Board Observer - FTC

Volcano Coffee Works

Mar 2021 - Jun 2022

Working with small independent B-Corp South London coffee roasters; supporting the Board and Exec Team on the development and delivery of the end-to-end DTC proposition, brand positioning, marketing c...

Marketing & PR Director - Northern Europe


Jun 2017 - Sep 2022

Responsible for regional marketing communication and brand management across all channels. Local adaptation and implementation of global brand strategy to secure regional growth, increased brand aware...

Blackline Creative | Marketing Consultant

SW Consulting - Brand Strategy & Marketing Communications

Mar 2017 - Jun 2017

Strategy planning, business development & project work Research & identify sector specific new business target list & pitch opportunities Presentation, market research & analysis

Truman's Beer | Consultant Marketing Director

SW Consulting - Brand Strategy & Marketing Communications

Sep 2016 - Feb 2017

Strategic review & recommendations including audit, review, & recruitment of marketing team to achieve 5-year plan Marketing Team audit, review & develop team structure, job descriptions & training Ma...

KingstonFirst BID | Interim Head of Marketing

SW Consulting - Brand Strategy & Marketing Communications

May 2015 - Oct 2016

Working to enable Kingston BID transition from traditional B2B marketing and service focus to a dynamic destination consumer focus Marketing Strategy, marketing communications, positioning, business a...

  • Brand Strategy


  • Leadership and Management


  • Marketing Communications Planning


  • Story Telling


  • PR and Social Media


  • Wholesale Marketing


  • Retail Marketing








The Manchester Metropolitan University

BA Modern Languages & Literature, French and Spanish


The Manchester Metropolitan University

Post Grad Diploma, Marketing Strategy & European Business Management


Join 20,000+ experts on the only talent platform exclusively for fashion & luxury

* All talent characters appearing on our marketing website are fictitious to protect the privacy of our community. Whilst representative of the talent on Dweet, any likeness to real persons is purely coincidental.

© 2023 Dweet LTD. All rights reserved.