Experienced senior content strategist, copywriter and creative with a history of working across advertising, automotive, entertainment and tech.
Linassi+Co is an integrated branding and digital agency specialising in creating elegant brands and digital experienes for a wide variety of luxury hospitality, residential and architectural clients. Tasks included: brand strategy and development naming and value propositions core messaging content strategy print and digital copywriting thought leadership articles video scriptwriting
Adventures in Content is a creative digital agency specialising in copywriting, content strategy and creative direction, which was originally founded by me in 2006. AiC works across copywriting, editorial, content strategy, digital newsletters, thought leadership and customer success. Brands include: Apple Ford Formula 1 Gumball 3000 Hewlett Packard Enterprise ITV Jaguar Land Rover Lexus Neat Sony Universal Music Agencies include: Ah Um Cake ICF Next Linassi+Co Spark44 StrategiQ Valtech VML For more information and examples of work, please visit adventuresincontent.com.
Norwegian tech company specialising in video collaboration. I worked across content strategy, copywriting, creative direction, thought leadership and customer success. Examples of work can be viewed at adventuresincontent.com.
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Spark44 was the retained creative agency of Jaguar Land Rover. I worked within the agency's global planning team, providing strategic and creative thinking on all things content, while providing copywriting services on numerous projects. Examples of work can be viewed at adventuresincontent.com.
F1 Rocks was a series of large-scale international music events and TV properties, staged alongside Formula 1 races. The initiative was backed by Universal Music. I produced all editorial and video content for headline sponsor, LG, and provided UX guidance and project management for the build of two B2C websites. I also delivered all editorial and social content before, during and after events.
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• BBC 6Music - music news reporter Tasks included reporting from and interviewing artists at the Coachella Festival for BBC 6Music’s music news • Dazed & Confused - contributor Penned regular music-related features for the magazine • I Count / Stop Climate Chaos – Web Editor and Digital Manager Ran all things digital for the UK’s biggest climate change campaign and developed several digital campaigning tools • Global Cool – Web Editor Managed all online editorial content and provided key messaging • Mean Fiddler Music Group – Web Editor / Radio Presenter/Producer Edited group website, edited Reading and Leeds Festival programmes, and presented and produced specialist music shows on national radio station, Mean Country 1035 • RCA Records / BMG Entertainment UK - A&R co-ordinator Booked recording sessions, cut artist TV performance edits and managed tape archive • All Tomorrow’s Parties (ATP) Festivals - concert promoter / press officer Ran publicity for ATP festivals and events, booked acts and repped shows nationwide • Warner Music - professional recording artist Recorded three singles and one album