With 13 enriching years in the fashion industry, I bring a seasoned experience spanning across various fashion brand segments - from mass market to luxury. My artistic vision, coupled with a deep understanding of market trends, is rooted in my extensive knowledge of knitted garments design. A detail-oriented designer, I specialize in creating both unique and commercial designs that resonate with contemporary fashion aesthetics. In my pursuit of a senior or top-level position within the fashion industry, I am eager to lend my expertise in fashion aesthetics, trend analysis, and forecasting. My commitment to the industry extends beyond design; I am driven by a passion for continuous growth and development. I am also adept at using management skills to not only coordinate teams effectively but also to nurture and develop emerging talents within the industry. Key Skills and Expertise: •Collaborative Leadership: Successfully partnered with Creative Directors, brand owners, and cross-functional teams to conceptualize and produce collections. •Strategic Brand Development: Demonstrated ability in brand concept creation, logo design, and brand guideline establishment, resulting in the successful launch of multiple fashion brands. •Trend Analysis & Market Research: Proficient in researching and analyzing current market trends and competitors, ensuring brand relevance and market positioning. •Collection Development: Adept at curating seasonal and capsule collections, managing design processes from sketches to ready-to-wear clothing, and preparing technical packages. •International Liaison: Established working relationships with European and Asian manufacturers, suppliers, and product teams, ensuring seamless production and quality. •Print & Design Expertise: Developed innovative print concepts, executed over 150 unique prints, and designed garments across various materials. •Project Management: Demonstrated strong organizational skills, managing strict timelines, leading freelance teams, and overseeing production processes. •Personal Styling: Excelled in curating personalized styles for high-profile individuals, resulting in elevated public images and high-profile dressing opportunities. •Fashion Show & Event Participation: Actively participated in and organized fashion shows, exhibitions, and brand launches, successfully showcasing brand collections and increasing visibility. •Creative Direction: Showcased skills in creative conceptualization, working on brand visuals, collection presentations, and photo shoot concepts.
- Curated 6 brands: childrenswear, lingerie, sportswear, womenswear, street style, and an e-commerce brand, developed creative concepts for collections and led the design process from A to Z - Managed and mentored a team of Designers - Promoted to lead the creation of a youthful, trend-forward brand, resulting in increased sales and brand visibility - Oversaw the design and development of 5 brand collections, managing every stage of the process - Conducted thorough iconographic and vintage research leading to the selection of innovative and market-relevant products. - Implemented range plans and calendars to ensure timely and efficient delivery of collections. - Collaborated closely with the Buying and Sales teams worldwide to ensure collections were commercially viable and market-ready. - Partnered with the Marketing Director on casting, styling, and photoshoots to create cohesive and impactful brand visuals.
- Led collaboration projects for key brands, including childrenswear brand "Acoola," unisex brand "Raskroi," and womenswear brand "Concept Club." - Partnered with young artists, designers, bloggers, sports teams, global IT companies, films, theaters, emerging fashion brands, and craftsmen to create unique, cross-industry collaborations. - Developed and executed special projects, including collections for runways - Curated and launched the first collection for a new sports brand, overseeing all aspects of design and production. - Managed a team of Designers and PDs - Oversaw the entire process of collection development, from A to Z - Responsible for the recruitment for the team - Participated in open talks and lectures on fashion and production, sharing expertise with industry professionals and the public
Idol, Melon Fashion Group, Russia, Saint-Petersburg (local equivalent to Inditex, consists of 5 brands with 900 stores in Russia) - Collaborated with the Creative Director to develop and launch Idol's inaugural collection, establishing the brand's identity. - Conducted in-depth market research on competitors and trends, leading the design of a smart casual collection that resonated with target audiences. - Managed tech packs, reviewed prototypes, and coordinated production with manufacturers across Asia and Europe. - Successfully launched a new collection format within 5 months, developing 70 styles across knitwear, cut&sew, and woven categories, all adhering to luxury standards.
HOLA new brand created by Ozon , Russia, Moscow, (Ozon is the second largest online store in Russia, analogue of Amazon) - Developed the SS24 kids collection, leveraging trend and competitor analysis to align with market demands, collaborated with cross-functional teams and working closely with the Chinese PDs to ensure cohesive execution. - Designed 700 styles for a new low-segment fashion brand, contributing to the creation of best-selling products across knitwear, cut&sew, and woven categories.
FashionLogica (a new fashion brand for the retailer showcasing local designers) Developed the brand concept, logo, and guidelines, while designing core collections that defined the brand’s identity. - Managed production processes, collaborated with graphic designers, and led a team of freelancers to ensure smooth execution. - Successfully established a brand in the middle-up market segment, designing 50 styles and creating a New Year capsule collection.
MUM of SIX (Fashion brand, created by the owner of a fashion retailer specializing in luxury kids brands, participated in the exhibition Pitti Imagine) -Designed 5 full collections and collaborated on the Universal Studios' Minion capsule collection, contributing to its commercial success
Key responsibilities: Created and curated seasonal ready-to-wear collections and catwalk collections Analyzed historic sales data to develop understanding of customer needs and developed creative concepts after analyzing trends and sales. Established strong relationships with international fabric suppliers through productive meetings Presented and defended collections to brand owner, including the product team, sales department, and brand owner Created additional models for special projects,contributed to various brand projects, including charity events and shows. Managed a team of assistants, pattern makers, and tailors. Prepared for fashion shows, with responsibilities including styling runway looks and participating in model castings, took part in developing invitations, visuals, and music Captured impressive looks for lookbooks through conducting successful photo shoots and employing strong curation skills Key Achievements: Created 4 seasonal collections from concept and hand sketches to finished products, conducting fittings, sourcing materials, and working closely with a team of patternmakers, technicians, and seamstresses, in collaboration with the sales department to develop more commercially viable designs. Refreshed the brand, attracting a younger audience through more modern silhouettes, colors, and trends while retaining existing customers, used more original prints, new fabrics and sustainable compositions. Increased sales by 20%, attracted 15% more customers. Presented collection at CPM (international fashion trade show Moscow), personally engaging with new clients. Conceptualized and organized two successful fashion shows at RFW, styling the shows and lookbooks. Increased demand for the brand's clothing for purchases and social events. Created the brand's first two collections, including technical packages and artistic sketches, which were showcased at MBFW SS14 and FW15 and garnered press attention. Designed a school uniform 2014.
Incity (One of the first and most successful mass market brands in the low segment in Russia) Managed the design process, developed prints, and collaborated with cross-functional teams to execute over 300 garments per season across knitted, cut-knit, and woven categories. - Created 150 unique prints per season and successfully managed collaborations with Chinese manufacturers to ensure timely production.
Annette Hoffmann Moscow/Munchen, Small designers fashion brand - Developed collections, collaborated on brand initiatives, and designed for high-profile events. - Achievements: Created collections showcased at Volvo Moscow Fashion Week, significantly increasing brand visibility.
Fashion start up smart casual brand
High end Russian luxury brand