Chong Ni

Coordinated digital campaigns and content scheduling across official communication platforms to support customer engagement and brand communication Monitored audience engagement trends, campaign performance, and customer interaction metrics to support optimisation initiatives Produced regular performance reports analysing engagement data, audience behaviour, and campaign effectiveness Supported customer communication initiatives through organised campaign coordination and timely content deployment Collaborated with cross-functional teams to ensure accurate and consistent communication across multiple digital channels Maintained organised campaign records, schedules, and digital assets within a fast-paced environment

Client Relationship Management: Actively engage with clients to understand their requirements, ensuring clear communication and effective project management throughout the lifecycle. Project Coordination: Oversee internal project workflows, track progress, and allocate tasks to ensure timely and efficient execution. Social Media Support: Assist in the management and maintenance of brand social media platforms, including content scheduling, weekend support, and post-publication monitoring. Content Planning: Develop detailed monthly and weekly content plans to support copywriting and material creation, ensuring alignment with campaign objectives. Campaign Execution: Monitor and manage digital campaigns, ensuring smooth daily operations and timely issue resolution to meet project goals. Reporting & Data Analysis: Prepare and deliver regular reports on campaign performance, including daily, weekly, and monthly operational summaries and data insights.

KOL Selection & Strategy Optimization:Spearheaded the identification and engagement of Key Opinion Leaders (KOLs) aligned with brand positioning, improving campaign reach and alignment with strategic communication goals; Optimized influencer placement strategies to drive social media performance and audience engagement. Content Development: Produced high-quality bilingual content, including copywriting, translation, and data-driven reports, ensuring alignment with client objectives and brand tone; Maintained consistent delivery under tight deadlines, demonstrating resilience and strong time management. Campaign Planning & Cross-Functional Execution: Participated in end-to-end campaign development—from ideation to execution—collaborating with creative and strategy teams to ensure timely project delivery; Supported process improvements and contributed to post-campaign reviews to inform future strategy. Research & Data Support: Conducted qualitative and quantitative research to support marketing strategies, including case studies, competitive benchmarking, and consumer insights; Assisted in data collection and preliminary analysis to support decision-making and optimize campaign effectiveness.

 Provided designers with recommendations for material selection;  Assisted designers in collecting and organizing fashion trends, brand information, and details on fabrics and accessories;  Supplied the brand marketing and promotion department with clear documentation on market positioning, fashion styles, styling solutions, as well as key selling points related to fabrics, colors, and designs.