Regina Alvarez
Skilled in creativity, collaboration, and strategy, I’m eager to make an impact in marketing and advertising in the fast-paced world of digital marketing. I have had the opportunity to focus on growing various brands by giving unique and fresh value to their content, creating an interactive experience for the client to generate engagement, and authentically reflecting the essence of the product in an organic way. I specialize in day-to-day Instagram management, creative content, and planning. I hold a Bachelor's in Advertising and Communications major from Tecnológico de Monterrey and a Masters's degree in Fashion Styling, Creative Direction and Digital Content in Istituto Marangoni in London.
I specialize in curating fashion-forward looks and achieving target sales goals through strategic styling and personalized client interactions. I implement effective sales strategies by extensive product knowledge and trend expertise.
I developed and executed social media strategies, managed content, and built media relationships. I analyzed metrics to optimize campaigns, increasing brand visibility and engagement. Additionally, I secured media coverage and collaborated with influencers to enhance the brand’s reach.
I excelled in providing exceptional service to high-end clientele by curating personalised shopping experiences. I effectively managed inventory and had an in-depth product knowledge, making me contribute to the brand's luxury reputation.
Graphic design for webpage, professional templates for pitch presentations and video editing.
Oversaw all Instagram content and graphic design for social media advertising. Additionally, I was responsible for planning and creatively directing photoshoots for product campaigns. I also handle the design layout for the company's website.
During my tenure at Lumia Brides, a Mexican boutique specializing in Bridal Headpieces and Jewelry, I curated and managed all Instagram content, meticulously organizing the feed layout, planning and executing photo and video shoots, and providing creative direction. Additionally, I undertook comprehensive editing responsibilities, ensuring cohesive and visually compelling brand representation across all media platforms.
Worked as a sales manager for the Mexican fashion brand Front Row. I took care of their pop-up shop and organized inventory, attended customers by giving excellent service, advised people on what to buy based on their style and did a little bit of accounting.
Throughout my role, I crafted and executed social media content strategies, including photography and video editing, copywriting, and overall content strategy. I adhered to advertising guidelines and conducted research on bridal trends to optimize our approach. Additionally, I gained valuable experience as an assistant, handling daily operational tasks effectively.