I bring extensive retail experience, having led teams in fashion design and production. Skilled in trend analysis, customer engagement, and sales growth, I've developed successful commercial ranges and built strong international relationships. Fluent in English, Italian, and Russian. Adaptable to dynamic retail environments.
• Efficiently provide strategic leadership and direction team of four personal for producing multi-disciplinary creative work that supported strategic plans within a fast-paced start-up environment. • Drive all aspects of Fashion Design, range planning and creative direction. Ensuring delivery at the quality level of the highly recognized and successful target brand. • Research, development, fabric, trim sourcing for all new collections. Yearly visits to Premiere Vision, MICAM. • New collections 4 trend led print designs (Vector CAD, Sublimation), graphics and embellishments for a cohesive outcome. • Producing trend and mood forecasts for future seasons. • CAD designed Specks for 30-35 seasonal range, overlooked the distribution and manufacturing of salesman sample sets. Sample inspection/quality control of manufactured pieces. • Developed creative fashion design direction/production cycle plans to increase brand recognition, sales, and general exposure. • Build productive relationship with international factories (Turkey, Italy, France, UK), tanneries & fabric mills. • Ensure market and price points with the collaboration of international buying, sales and merchandising teams. Selected Achievements: • MLML London Flagship store owner 2017-2020 • MLML London seen on Rosie Huntington-Whitley, Jessica Alba, Rita Ora, Selena Gomes, Olivia Palermo. • Recognized an International Retail market for MLML in the USA, EUROPE, RUSSIA with 6-8 Bespoke Collections made for Revolve Inc. (USA) seasonally. • Participated as MLML London at top tradeshow Internationally such as: TRANOI (Paris), PREMIUM (Berlin), COTERIE (New York), and SCOOP (London). • Executed a steady 2% quarterly rise in direct sales for mlmllondon.com using B2B/B2C platforms, Micro Influencers as brand ambassadors, creating monthly Google Ads campaigns and social media weekly calendars.
Press Features in: Vogue (UK), Grazia (UK), ELLE (Russia), Cosmopolitan (Internationally), Glamour (Russia) Tank (USA), Marie Claire (UK), WWD (USA), YOU (UK), INSTYLE (UK), OK (UK), Beachwear on Stage (Best 1000 Swimsuits of 2012). • Multi-product Fashion design, mood boards, trend research, fabric & CMT sourcing, production, fittings, styling & creative direction of fashion shows, wholesale, PR process. • Designed and managed all creative aspects for the brand with a seasonal average of 65 soft separates and accessory range. Graphic elaboration of the brand, labels, hangtags, shopping bags. • Expanded market shares and established new partnerships by visiting Italy, UK, Russia, Middle East, and USA. • Set new trends according to region culture. • Performed fit approvals on stand and models with in-house pattern cutters and tailors. • Directed eight members of cross functional and multicultural teams. Extensive traveling to Middle East and Italian Factories monthly. • Developed and implemented modern techniques and strategies to maximize sales. • Fostered consensus across UK and Overseas VIP Bespoke Clients. Selected Achievements: • Attained top 3 rank as a Best Designer of the Year 2003 in alternative graduate fashion week. • Successfully launched own Label SADO (CARLOTTA GHERZI FOR SADO) with grants from BFC. • Consistently organized international tradeshows and catwalk shows at London, Milan, New York, and Moscow fashion weeks since 2005-2012. • Attained client meetings with retailers: Tsum (Moscow), Vakko (Turkey), Beyman (Turkey), Podium (Moscow), Bloomingdales (USA), Fenwick’s (UK), Harvey Nichols (Hong Kong) • To facilitate successful relations and distribution in Eastern Europe, Carlotta Gherzi for Sado’ brand showroom opened in Moscow for operations from 2008-2011.
Carlotta was a true professional, when I worked with her, London Milan and Moscow fashion weeks.
Carlotta is a very creative professional. Multitasking as well, she can deal with everything. Sourcing, production, social media, graphic design etc... She is a good team player, and the only measurement she knows is Perfection. It’s been a great pleasure working with her, I have learned a lot on different levels. Will work again with her at the link of an eye.