I bring extensive retail experience, having led teams in fashion design and production. Skilled in trend analysis, customer engagement, and sales growth, I've developed successful commercial ranges and built strong international relationships. Fluent in English, Italian, and Russian. Adaptable to dynamic retail environments.
Efficiently provide strategic leadership and direction team of four personal for producing multi-disciplinary creative work that supported strategic plans within a fast-paced start-up environment. Drive all aspects of creative experience design ensuring delivery of creative at the quality level of the highly recognized and successful target brand. Develop creative fashion design direction/production cycle plans to increase brand recognition, sales, and general exposure. Build productive relationship with International factories and tanneries. Ensure market and price points with the collaboration of international buying teams. Selected Achievements: • Recognised an International Retail market for MLML in the USA, EUROPE, RUSSIA with 6-8 Bespoke Collections made for Revolve Inc. (USA) seasonally. • Participated as MLML London at top tradeshows Internationally such as: TRANOI (Paris), PREMIUM (Berlin), COTERIE (New York), and SCOOP (London). • MLML London seen on: Rosie Huntington-Whitley, Jessica Alba, Rita Ora, Selena Gomes, Olivia Palermo. • MLML London Flagship store owner 2017-2020 • Executed a steady 2% quarterly rise in direct sales for mlmllondon.com using B2B/B2C platforms, Micro Influencers as brand ambassadors ,creating monthly Google Ads campaigns and Social Media weekly calendars. see less
Press Features in: Vogue (UK), Grazia (UK), ELLE (Russia), Cosmopolitan (Internationally), Glamour (Russia) Tank (USA), Marie Claire (UK), WWD (USA), YOU (UK), INSTYLE (UK), OK (UK), Beachwear on Stage (Best 1000 Swimsuits of 2012). Spearheaded design, trend research, sourcing, production, fittings, fashion shows, wholesale and PR process. Expanded market shares and established new partnerships by visiting Italy, UK, Russia, Turkey, and USA. Set new trends according to region culture. Directed eight members of cross functional and multicultural teams. Developed and implemented modern techniques and strategies to maximize sales. Fostered consensus across UK and Overseas VIP Bespoke Clients and Celebrities. Selected Achievements: • Attained top 3 rank as a Best Designer of the Year 2003 in alternative graduate fashion week. • Successfully launched own Label SADO (CARLOTTA GHERZI FOR SADO) with grants from BFC. • Consistently organised international tradeshows and catwalk shows at London, Milan, New York, and Moscow fashion weeks since 2005-2012. see less
Carlotta was a true professional, when I worked with her, London Milan and Moscow fashion weeks.
Carlotta is a very creative professional. Multitasking as well, she can deal with everything. Sourcing, production, social media, graphic design etc... She is a good team player, and the only measurement she knows is Perfection. It’s been a great pleasure working with her, I have learned a lot on different levels. Will work again with her at the link of an eye.