Zoé Jouan



Zoé Jouan

Branding & Marketing Strategist / Copy Writer

Current Location

Paris, France

Zoé is available for work

Zoé in a few words...

After completing a Business & Management bachelor's degree at ISG and a master's in communication and fashion design at IED Madrid, I strengthened my skills in communication, marketing, and branding first in a consulting agency specializing in new fashion talents and then in an e-commerce start-up.
For the last two years, I've been working with companies in the food, human resources, and wellness industries through consulting missions to develop their brand image, a 360° marketing experience or to create their storytelling through articles, newsletters, and much more!

I know how to be creative and suggest new communication means, for example with this brand I help in the development of its podcast by defining its target, finding its name and visual identity, finding guests, writing interviews, and editing the episodes. In short, I offer a complete service "from scratch" from the idea to the launch.

I am passionate about branding and the creation of a brand's image and story. I accompany my clients in the following areas

- Defining your brand's DNA by defining your values, goals, and value proposition.

- Creating the name of the brand and the products.

- Creating and writing the brand's narrative (a brand is above all a story!).

- Defining your targets and customer types.

- Establish your position and what makes you different by identifying your direct and indirect competitors, using recognized SWOT and PEST methods.

- Work on your brand's message and your visual identity.

- Print and web content copywriting: Articles, Newsletter, Blog, Slogans, Catchphrases,...

A little more about me...

My years spent since early childhood in the United Arab Emirates, Canada, and Spain have allowed me to open up to other cultures and to develop my ability to adapt quickly to very different environments and ways of working. I know how to adapt quickly, understand the different needs of each person and act in a foreign land.

I like to evolve and work in environments that have ecological and sociological values, respect women, and trust their employees!

Now that you know more about me, let's go beyond words and meet!

  • Brands Zoé has worked with
    • Chew Choose
    • Altavia Foundation
    • PERCKO
    • Agence M & K
    • Looksokool - My-Minimi
    • Glg (Gerson Lehrman Group)
    • Glamonyou
    • Cartier
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Part-time work

Employment Preference
  • Freelance Assignments
  • Hourly Consulting

Branding strategist / Podcast co-creator and coordinator

Chew Choose

Mar 2022 - Present

Leading the project in rebranding the company by analyzing our market, creating our new buyer’s persona, redefining our communication strategy, and launching a new website.
Working on our upcoming po...

Copy writer

Altavia Foundation

May 2021 - Present

- Wrote hundreds of job sheets and articles for Altavia Foundation : https://microco.com/

Marketing and clients relations


Oct 2020 - May 2021

Daily interactions with our clients to understand and respond to their needs
Built a strategy and designed a roadmap to improve the customer’s experience both in terms of marketing and communication.

Assistante de développement marketing et commercial spécialisé dans des marques de luxe/mode

Agence M & K

Sep 2019 - Oct 2020

Visual conception and organization of our showroom for our brands, coordinated and assisted buyers’ meetings, worked on comparative brand studies and benchmarks to advice designers on their brands gro...

Assistante chef de projet

Looksokool - My-Minimi

Jun 2016 - Jul 2016

  • Branding & Identity Marketing


  • Writing For The Web


  • Marketing


  • Communication


  • Strategic Communications


  • French


  • English






Istituto Europeo di Design

Masters degree

Master's degree, Communications and Fashion Styling

2018 to 2019

Institut Supérieur de Gestion

bachelor's degree

Bachelor of Science in Business Management

2015 to 2018

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