Zoé in a few words...

After completing a Business & Management bachelor's degree at ISG and a master's in communication and fashion design at IED Madrid, I strengthened my skills in communication, marketing, and branding first in a consulting agency specializing in new fashion talents and then in an e-commerce start-up.
For the last two years, I've been working with companies in the food, human resources, and wellness industries through consulting missions to develop their brand image, a 360° marketing experience or to create their storytelling through articles, newsletters, and much more!

I know how to be creative and suggest new communication means, for example with this brand I help in the development of its podcast by defining its target, finding its name and visual identity, finding guests, writing interviews, and editing the episodes. In short, I offer a complete service "from scratch" from the idea to the launch.

I am passionate about branding and the creation of a brand's image and story. I accompany my clients in the following areas

- Defining your brand's DNA by defining your values, goals, and value proposition.

- Creating the name of the brand and the products.

- Creating and writing the brand's narrative (a brand is above all a story!).

- Defining your targets and customer types.

- Establish your position and what makes you different by identifying your direct and indirect competitors, using recognized SWOT and PEST methods.

- Work on your brand's message and your visual identity.

- Print and web content copywriting: Articles, Newsletter, Blog, Slogans, Catchphrases,...

A little more about me...

My years spent since early childhood in the United Arab Emirates, Canada, and Spain have allowed me to open up to other cultures and to develop my ability to adapt quickly to very different environments and ways of working. I know how to adapt quickly, understand the different needs of each person and act in a foreign land.

I like to evolve and work in environments that have ecological and sociological values, respect women, and trust their employees!

Now that you know more about me, let's go beyond words and meet!