Benjamin Buisson-Gerst

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Dweet
Available

Benjamin Buisson-Gerst

Marketing/Sales. Management. Content/Media.

Current Location

Paris, FR

Benjamin is available for work

Marketing/Sales. Management. Content/Media.
Strategic. Entrepreneur. Organizer. Maximizer. Collaborative.
International profile, fluent in English & French.
8 years of experience in Marketing/Sales & 5 in Management.
Product- and customer-focused. Expertise in eRetail.

  • Brands Benjamin has worked with
    • Bascule
    • General Mills
    • QVC
    • Eridan
  • Benjamin's past titles
    • Head of Media Agency (bascule.media)
    • Partnerships Marketing Manager
    • Marketing Business Development Manager
    • Head Of Product Marketing
    • Head Of Product Marketing
    • Product Category Manager
    • Marketing And Business Development Intern
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Permanent Positions
  • Freelance Assignments
  • Hourly Consulting
Experience

Head of Media Agency (bascule.media)

Bascule

Jan 2021 - May 2023

° Advise FMCG brands to strengthen their eRetail performance
° Direct bascule.media subsidiary (media agency specialized in digital media campaigns & content production)
° Recruit & manage a team of 5...

Partnerships & Marketing Manager

Bascule

Sep 2020 - Dec 2020

° Marketing and sales strategy
° Business partnerships
° Media agency business development

Marketing & Business Development Manager

General Mills

Jun 2020 - Sep 2020

° Optimize the marketing strategy for Out Of Home/Single products and trade marketing policy with category reviews and ROI analysis
° Define Route To Market plan for Out Of Home segments (focusing on ...

Head of Product Marketing & Content Production

QVC

Apr 2018 - Jun 2019

° Manage a multidisciplinary team of 12:
- Marketing: 5 Marketing Product Managers
- Audiovisual Media: Photographer, Graphic Motion Designer, Production Manager, Editor, Content Scheduler, ...

Head of Product Marketing

QVC

Feb 2017 - Mar 2018

° Manage a Marketing team of 5: 4 Product Managers & 1 Assistant Product Manager
° Responsible for multi-platform sales strategies for all product categories (ie Beauty & fitness, Home, Home Innovatio...

  • Marketing Strategy

    (Advanced)

  • Management

    (Advanced)

  • Product Marketing

    (Advanced)

  • Branding

    (Advanced)

  • Media Communications

    (Intermediate)

  • Content Production

    (Advanced)

  • Digital Marketing

    (Intermediate)

English

Fluent

French

Native

Spanish

Basic

University of Minnesota - Carlson School of Management

Master of Business Administration (M.B.A.)

2014 to 2015

iaelyon School of Management

Master’s Degree

2013 to 2015

Liverpool Hope University

Studying abroad program in the UK

2012 to 2013

iaelyon School of Management

Bachelor's Degree

2010 to 2013

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