Marios Alexandrou
Menswear designer and design consultant specialising in brand building, product architecture and wardrobe-driven product systems. I focus on material quality, fit and long-term product relevance, helping contemporary and luxury brands translate identity into clear, commercially strong collections. My work centres on building coherent product frameworks, defining category direction and creating structured wardrobe systems rather than isolated pieces. I bring a strong understanding of materials, construction and range discipline, balancing creative sensitivity with commercial clarity. I work closely with factories and development partners across Europe and Asia, with strong manufacturing partnerships in Portugal. My approach connects design, material development and production, supporting brands from concept through execution with precision and consistency. Over the years I have led product development and category strategy across global markets, improving sell-through through clearer product structure, supporting revenue growth through commercially grounded design, and bringing clarity to product for both teams and customers. Calm, methodical and reliable in execution, I am driven by clarity, structure and meaning in product. Available for consulting, senior design roles and brand collaborations.
At CIARAN, Marios leads product architecture and seasonal development, shaping the brand’s evolving silhouette language and wardrobe system. He translates the studio’s vision into coherent, commercially grounded collections, defining proportion frameworks, category structure and material direction across cut and sew, knit and outerwear. He ensures design intent is maintained from concept through sampling, presentation and launch. His role bridges creative direction with technical execution, strengthening CIARAN’s identity as a contemporary formal streetwear brand rooted in structure, fabric integrity and long-term relevance.
I support contemporary and premium brands in building clear product architecture, from concept through to production execution. My work bridges creative direction with technical feasibility, ensuring that collections are not only visually strong but structurally coherent and scalable. I collaborate closely with a vertically integrated Portuguese development and production partner with over 20 years of expertise. Through this relationship, I am able to support brands across consultancy, sourcing, sampling validation, production monitoring and shipment coordination, ensuring that design intent translates accurately into final product. Alongside manufacturing, I maintain direct relationships with fabric mills across Italy, France, Japan and broader Europe, as well as trusted partners in Asia. This allows me to secure the right yarns, textiles and finishes aligned with brand positioning, price architecture and quality expectations. I also work closely with trim suppliers and technical manufacturers to ensure construction integrity and refined detailing. As a consultant, I offer more than design. I provide structured product frameworks, category clarity, supplier alignment and presentation strategy, helping brands move from aesthetic vision to operational reality with discipline and confidence.
Led the design and development of outerwear, woven tops and bottoms across seasonal and pre-collection calendars within a global matrix structure. Responsible for translating Calvin Klein’s minimal, utilitarian heritage into modern, commercially relevant silhouettes with strong proportion balance and fabric integrity. Owned key outerwear programs from concept through production, including technical and premium tier pieces developed with European and Asian mills. Drove fabric innovation, construction refinement and functional detailing, ensuring alignment between aesthetic direction, price architecture and performance requirements. Collaborated closely with product development, merchandising and overseas factory partners to maintain design intent through fittings, sampling and bulk execution. Contributed to category structure and seasonal build-up, balancing archival references with updated blocks and contemporary market relevance. This role strengthened expertise in global category leadership, fabric development and scalable product architecture within a high-volume international brand environment.
Led the cut-and-sew and core knit categories, building structured product frameworks across essential and seasonal programs. Defined silhouette logic, block development and fabric direction to establish clarity within high-volume, global categories. Owned the full design lifecycle from concept research and sketch development through technical packs, fittings and production execution. Drove material innovation across jersey, fleece and technical cotton blends, balancing comfort, construction precision and commercial viability. Worked within a global matrix, collaborating closely with product development, merchandising and overseas factories across Europe and Asia to ensure alignment between design intent, cost architecture and delivery timelines. Supported the integration of 3D development workflows and mentored junior designers across category execution and presentation standards. This period strengthened expertise in scalable core programs, long-term carryover strategy and disciplined category building within a globally distributed brand structure.
Worked directly with the Creative Director on ready-to-wear collections presented at London Fashion Week and Pitti Uomo. Contributed across the full design process from concept research and fabric sourcing through to runway development and production execution. Played a key role in engineered garment construction, proportion refinement and print placement, collaborating closely with pattern cutters and product developers to ensure precision from sampling through to bulk. Built direct relationships with fabric mills across Japan, Italy and France, deepening expertise in premium shirting, tailoring fabrics and knit development. Also collaborated with footwear and sportswear partners on cross-brand capsules, ensuring cohesion between apparel and accessory categories. This role strengthened a disciplined approach to material sourcing, fabrication logic and creative execution within a high-concept RTW environment.
Led multiple core categories including Sweats, Knits, Shirts, Loungewear, Underwear and Socks, overseeing design and development from concept through production. Responsible for defining silhouette updates, fabric direction and seasonal colour palettes across both essential programs and fashion drops. Played a key role in launching the brand’s Athleisure category, integrating performance-driven construction with the existing menswear offer at the early stage of the lifestyle sportswear shift. Worked closely with specialised Portuguese sportswear manufacturers to establish technical standards, fabric sourcing and scalable production processes. Collaborated directly with product development, merchandising and supply chain teams to ensure commercial alignment, cost control and timely delivery across high-volume programs. This role strengthened expertise in category ownership, factory partnerships and building cohesive product systems across both fashion and core essentials.
Supported the development of a heritage-inspired golfwear collection, contributing across research, design and product development. Assisted in creating seasonal concepts, design drawings and technical packs, gaining early exposure to the full lifecycle of building a collection from initial brief to final sample. Worked closely with senior designers and product teams on fittings, sample reviews and construction adjustments, developing a practical understanding of performance fabrication and garment functionality. Contributed to presentation decks and sales materials for wholesale partners, strengthening awareness of how design decisions translate into commercial storytelling. This role provided foundational experience in collection building, technical documentation and cross-functional collaboration within a performance and heritage-driven menswear context.
Supported the development of a premium performance golfwear collection rooted in British heritage. Contributed to seasonal research, design proposals and technical packs, assisting in translating classic tailoring codes into modern, performance-driven silhouettes. Worked closely with design and product teams on fittings, sample reviews and fabrication adjustments, developing early technical awareness of performance fabrics, construction methods and quality control. Assisted in preparing presentation decks and sales materials for wholesale partners, gaining exposure to how product storytelling supports commercial positioning. This role strengthened my understanding of heritage-driven brand identity, performance garment construction and the discipline required to deliver technically sound collections within structured timelines.
Awarded a fully funded internship at Brooks Brothers, New York, following an exceptional menswear project developed in collaboration with the brand during my studies at Kingston University London. The scholarship recognised both design ability and technical maturity at an early stage in my career. Within the menswear team, contributed across outerwear and heritage sportswear categories, producing technical sketches, fabric research and detailed design packs. Supported fittings and sample reviews alongside senior designers and product development, gaining first-hand exposure to the discipline and precision of a global heritage house. This experience not only accelerated my professional development but laid the technical and structural foundations that continue to inform my approach to construction, proportion and production-ready design.
Trend Forecasting Consultancy Supported menswear-focused research and seasonal trend development across colour, fabrication and silhouette direction. Contributed to research boards, visual analysis and presentation materials used to inform brand clients and internal forecasting reports. Assisted in translating macro cultural shifts into tangible product insights, strengthening early skills in market analysis, visual storytelling and strategic interpretation. This experience built an understanding of how trend intelligence informs product architecture and long-term brand positioning.
Freelance Illustration Project | D.S. Dundee, London Delivered commissioned illustration work for a seasonal lookbook project, translating brand identity into refined visual assets. Worked directly with the creative team to ensure alignment between product direction, styling narrative and graphic execution. This project strengthened visual communication skills and reinforced the importance of cohesive brand storytelling across product and presentation.