Natalie Binns



Natalie Binns

Fashion Buying, Sourcing & Sustainability | Freelance & Consultant

Current Location

London, UK

Natalie is available for work

Are you a purpose-driven fashion business looking to drive sales or improve sustainability?

Or maybe you're an aspiring entrepreneur with a great idea for a fashion business?

I'm Natalie, an expert in fashion retail & sustainable sourcing. I help fashion brands launch and grow with sustainability at the forefront.

- Sourcing - including UK manufacturers and sustainable fabrics with low MOQ

- Brand Strategy - Identifying your target customer, market and brand values
Managing production and setting up a critical path with realistic timelines so your deliveries will be on time

- Driving sustainable working practices

- Cost price negotiation and improving target margin

- Range building, encouraging multi purchases, increasing basket value, capitalising on bestsellers, lowering risk

- Improving lead times

- Design direction and product development - sample shopping, inspiration gathering, cost engineering

- Competitor analysis and market research

- Preparing to wholesale

I am always interested in talking to businesses large and small. Get in touch with me here or on my website:

Here's what a recent client had to say about working with me:

"I was introduced to Natalie when I asked around for a recommendation to help me find a new supplier. She did exactly that, and then I knew I had to find a way to keep her in the business.

Natalie now helps to manage my range and stock levels, and has helped me negotiate supplier terms I didn't know I could negotiate. Natalie has not only helped me increase my margins, but also given me peace of mind to know that everything is under the watchful eye of a true expert in her field. My only wish is that I'd found Natalie sooner, I would highly recommend her."

Cat, Founder, Pattie & Co

  • Brands Natalie has worked with
    • Natalie Binns Consulting
    • Omnes
    • BHS
    • AllSaints
    • Glue Store
    • ASOS
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Freelance Assignments
  • Hourly Consulting
  • Permanent Positions

Buying Consultant | Head of Buying

Natalie Binns Consulting

Sep 2019 - Present

Helping fashion businesses develop awesome product that sells, without compromising on sustainability goals.

Some of the ways I help businesses are:
- Sourcing - finding the right suppliers to partne...

Buying Consultant | Head of Buying


Sep 2019 - Feb 2020

Led the product team (designers, pattern makers, garment tech, production) for a sustainable fashion e-commerce start-up, taking them from conception to launch leading buying s...

Senior Womenswear Buyer


Aug 2018 - Aug 2019

BHS International owned by the Al Mana Group operates 5 retail stores in the Middle East and 14 UK concessions offering Womenswear, Menswear, Kidswear and Homeware.

As Senior Womenswear Buyer I acte...

Womenswear Buyer


Aug 2017 - Aug 2018

Allsaints is a British premium high street retailer which operates 242 global stores and concessions (UK, North America, Europe, Asia and the Middle East) selling Women’s and Men’s clothing and access...

Womenswear Buyer/Designer

Glue Store

May 2013 - Sep 2016

Glue Store is a multi-brand youth fashion retailer with 32 stores across Australia carrying a mixture of local and international brands as well as several own label brands, inspired by youth culture, ...

  • Sourcing


  • Product Development


  • Negotiation


  • Sustainability Consulting


  • Merchandising Strategies


  • Product Strategy


  • Trend Analysis


  • Lead Time Reduction






University of the Arts London

Access Certificate

Fashion Business

2006 to 2007

University of the West of England

Bachelor of Laws (LLB)


2000 to 2003

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