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Open to Permanent
Open to Permanent

Siew Williams

Freelance Creative Direction & Design
Portfolio website
About

Experienced and strategic creative director, designer and team leader with a background in brand creative, design, digital and interactive experiences. Currently living and working in London, UK. I have spent 17+ years in the fashion, beauty and luxury retail industries, specialising in elevated concept-driven 360 campaign ideation and execution for global brands. My skillset includes creative strategy, advertising, art direction, video, e-commerce, responsive websites and social content as well as leading and nurturing small and medium-sized creative teams. Well-versed in the production of stills, motion and illustrated creative for print and digital formats,
 I have also worked with CGI animation, augmented reality (AR) and other emerging technologies in the creation of immersive digital and physical experiences. That said, I have a personal affection for analogue processes and tactility, with interests in provenance, sustainability and craftsmanship, particularly in fashion, design and beauty.

Previous Brands
Cubitts
Aesop
Selfridges
Mulberry England
Paul Smith
TOPSHOP TOPMAN
Perfumer H
Work Experience
Head of Creative
Mar ‘24 - Oct ‘24
Cubitts

Creative Director
Aug ‘23 - Now
Self employed

Global Senior Art Director
Jan ‘21 - Aug ‘23
Aesop

Senior Art Director
Nov ‘20 - Jan ‘21
Selfridges

Senior Art Director
Feb ‘20 - Apr ‘20
ARPA

Senior Art Director
Feb ‘19 - May ‘19
betweenUs

Client: John Lewis Menswear

Digital Creative Manager
Nov ‘18 - Jan ‘20
Mulberry England

Art Director + Design Lead
Mar ‘17 - Nov ‘18
Paul Smith

Digital Design Lead
Jan ‘16 - Oct ‘16
TOPSHOP TOPMAN

Digital Design Manager
Jan ‘15 - Jan ‘16
Mulberry England

Languages
English - Native
Education & Training
University of the Arts London
‘06 - ‘07
BA (Hons)
Illustration
University of the Arts London
‘04 - ‘06
FdA
Fashion Design Technology: Surface Textiles
The London Institute (University of the Arts London) - London College of Fashion
‘02 - ‘03
Foundation Diploma
Foundation Diploma in Art & Design
London, UK