Experienced and strategic creative director, designer and team leader with a background in brand creative, design, digital and interactive experiences. Currently living and working in London, UK.

I have spent 17+ years in the fashion, beauty and luxury retail industries, specialising in elevated concept-driven 360 campaign ideation and execution for global brands. My skillset includes creative strategy, advertising, art direction, video, e-commerce, responsive websites and social content as well as leading and nurturing small and medium-sized creative teams.

Well-versed in the production of stills, motion and illustrated creative for print and digital formats,
 I have also worked with CGI animation, augmented reality (AR) and other emerging technologies in the creation of immersive digital and physical experiences.

That said, I have a personal affection for analogue processes and tactility, with interests in provenance, sustainability and craftsmanship, particularly in fashion, design and beauty.