London, UK
Siew is open to new work opportunities
Experienced and strategic creative director, designer and team leader with a background in brand creative, design, digital and interactive experiences. Currently living and working in London, UK.
I have spent 17+ years in the fashion, beauty and luxury retail industries, specialising in elevated concept-driven 360 campaign ideation and execution for global brands. My skillset includes creative strategy, advertising, art direction, video, e-commerce, responsive websites and social content as well as leading and nurturing small and medium-sized creative teams.
Well-versed in the production of stills, motion and illustrated creative for print and digital formats,
I have also worked with CGI animation, augmented reality (AR) and other emerging technologies in the creation of immersive digital and physical experiences.
That said, I have a personal affection for analogue processes and tactility, with interests in provenance, sustainability and craftsmanship, particularly in fashion, design and beauty.
Open to relocation
Open to Full time or Part time work
Freelance Creative / Art Director
Self employed
Jan 2017 - Present
Clients include: Selfridges, ARPA, Jo Malone London, Pringle of Scotland, KITE Eyewear, Maria Lucia Hohan, John Lewis & Partners
Creative Director
SEEN Group
Aug 2023 - Sep 2023
Clients include: Selfridges, ARPA, Jo Malone London, Pringle of Scotland, KITE Eyewear, Maria Lucia Hohan, John Lewis & Partners
Global Senior Art Director
Aesop
Jan 2021 - Jul 2023
Leading creative strategy, design and execution as part of Aesop's Global Creative Team across a broad range of projects including campaigns, sub-brand indentities, publishing, audio and packaging fro...
Freelance Art Director
Selfridges
Oct 2020 - Jan 2021
Various freelance projects including art direction for Selfridges & Co. womenswear and accessories, and creative direction and visual strategy for luxury occasionwear brand, Maria Lucia Hohan, looking...
Digital Creative Manager
Mulberry
Jan 2019 - Jan 2020
Digital art direction and management role leading Mulberry's team of digital and motion designers on all digital brand creative across its global websites and third parties, social channels, digital O...
Creative Direction
(Advanced)
Graphic Design
(Advanced)
Digital Designs
(Advanced)
Creative Strategy
(Advanced)
Video
(Intermediate)
Art Direction
(Advanced)
Adobe Creative Suite
(Advanced)
Interaction Design
(Intermediate)
English
Native
University of the Arts London
BA (Hons)
Illustration
2006 to 2007
University of the Arts London
FdA
Fashion Design Technology: Surface Textiles
2004 to 2006
The London Institute (University of the Arts London) - London College of Fashion
Foundation Diploma
Foundation Diploma in Art & Design
2002 to 2003
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