A London-based creative director working across image, digital media, print, branding and retail environments. I've helped shape brands in the premium fashion, beauty, lifestyle and hospitality industries including Aesop, Cubitts, Mulberry and Paul Smith. Bringing together skills in creative and content strategy, art direction, graphic and spatial design, my specialism is in creating cohesive and compelling campaigns and brand worlds with a strong narrative, emotional resonance and integrity. Areas of particular personal interest include craftsmanship, manufacturing and provenance, people and culture. I especially enjoy working with values-led brands that have broader interests in the arts, design or architecture. I’ve played an active role in the DE&I strategies of several brands and continue to advocate for inclusion and improved environmental practices in my work.
Client: John Lewis Menswear