Siew Williams


Open to Opportunities

Siew Williams

Freelance Creative Direction & Design

Current Location

London, UK

Siew is open to new work opportunities

Experienced and strategic creative director, designer and team leader with a background in brand creative, design, digital and interactive experiences. Currently living and working in London, UK.

I have spent 17+ years in the fashion, beauty and luxury retail industries, specialising in elevated concept-driven 360 campaign ideation and execution for global brands. My skillset includes creative strategy, advertising, art direction, video, e-commerce, responsive websites and social content as well as leading and nurturing small and medium-sized creative teams.

Well-versed in the production of stills, motion and illustrated creative for print and digital formats,
 I have also worked with CGI animation, augmented reality (AR) and other emerging technologies in the creation of immersive digital and physical experiences.

That said, I have a personal affection for analogue processes and tactility, with interests in provenance, sustainability and craftsmanship, particularly in fashion, design and beauty.

  • Brands Siew has worked with
    • SEEN Group
    • Aesop
    • Selfridges
    • Mulberry
    • Paul Smith
    • Topshop
    • Agent Provocateur
  • Siew's past titles
    • Freelance Senior Art Director
    • Creative Director
    • Senior Art Director
    • Art Director
    • Creative Design Manager
    • Art Director
    • Lead Designer
    • Design Manager
    • Senior Digital Designer
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Freelance Assignments
  • Permanent Positions
  • Hourly Consulting

Freelance Creative / Art Director

Self employed

Jan 2017 - Present

Clients include: Selfridges, ARPA, Jo Malone London, Pringle of Scotland, KITE Eyewear, Maria Lucia Hohan, John Lewis & Partners

Creative Director

SEEN Group

Aug 2023 - Sep 2023

Clients include: Selfridges, ARPA, Jo Malone London, Pringle of Scotland, KITE Eyewear, Maria Lucia Hohan, John Lewis & Partners

Global Senior Art Director


Jan 2021 - Jul 2023

Leading creative strategy, design and execution as part of Aesop's Global Creative Team across a broad range of projects including campaigns, sub-brand indentities, publishing, audio and packaging fro...

Freelance Art Director


Oct 2020 - Jan 2021

Various freelance projects including art direction for Selfridges & Co. womenswear and accessories, and creative direction and visual strategy for luxury occasionwear brand, Maria Lucia Hohan, looking...

Digital Creative Manager


Jan 2019 - Jan 2020

Digital art direction and management role leading Mulberry's team of digital and motion designers on all digital brand creative across its global websites and third parties, social channels, digital O...

  • Creative Direction


  • Graphic Design


  • Digital Designs


  • Creative Strategy


  • Video


  • Art Direction


  • Adobe Creative Suite


  • Interaction Design




University of the Arts London

BA (Hons)


2006 to 2007

University of the Arts London


Fashion Design Technology: Surface Textiles

2004 to 2006

The London Institute (University of the Arts London) - London College of Fashion

Foundation Diploma

Foundation Diploma in Art & Design

2002 to 2003

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