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Marco Vianello

Driving Global Growth for Emerging & Established Fashion Brands | VP of Sales & Business Development @ Tomorrow Ltd
About

I’m a strategic commercial leader with over a decade of experience working at the intersection of fashion, luxury, and culture. Throughout my career, I’ve helped shape and scale some of the most influential next-generation brands, blending creative vision with structured business growth. As VP of Sales & Business Development at Tomorrow Ltd, I’ve led global expansion strategies for Coperni, Martine Rose, and Marni Menswear — building long-term frameworks and partnerships that balance cultural relevance with financial performance. Standout projects include Fear of God x Ermenegildo Zegna, Glenn Martens x Diesel Red Tag, and AMBUSH x Nike - collaborations merging creative integrity with commercial impact. My approach is both analytical and intuitive: I thrive on guiding creative talent, building high-performing teams across Europe, Asia, and the Americas, and crafting go-to-market strategies that evolve with the industry. I’ve cultivated lasting relationships with top retailers like MyTheresa, Dover Street Market, and Nordstrom, while driving innovation in how emerging designers reach new audiences. Beyond my core role, I’m a committed mentor at Polimoda, supporting students in BSc and Masters programs. Helping the next generation bridge creativity and commerce is an extension of what I do every day: guiding brands to articulate identity and navigate a complex global marketplace.

Previous Brands
Polimoda
Tomorrow London
Three Hills Capital Partners
Istituto Marangoni
Jonathan Saunders
FutureNet Group,
Work Experience
Education Mentor
Nov ‘23 - Now
Polimoda

Vice President of Sales & Business Development
Jan ‘22 - Now
Tomorrow London

Appointed to lead the global commercial strategy and sales performance across a €150M+ brand portfolio (45+ fashion/lifestyle brands). This role marks the culmination of a decade-long trajectory within the company — evolving from operational sales into full commercial leadership. • Defined and executed go-to-market strategies across EMEA, North America, and APAC; delivered hundreds of retail activations in collaboration with key partners including Boon The Shop, LuisaViaRoma, and Bergdorf Goodman. • Partnered with founders and creative directors to develop scalable, long-term brand growth strategies that balanced creative integrity with business performance. • Oversaw a proprietary CRM network of 2,000+ accounts and managed a global team of 60+, including 8 direct reports across sales, showroom, logistics, and marketing. • Led investor-aligned commercial expansion strategies across key global markets, driving both top-line growth and long-term positioning. • Translated customer insights and sell-through performance into actionable frameworks across product development, pricing, and merchandising. • Directed go-to-market execution for high-profile collaborations including Nike and Supreme x Martine Rose, Disney x Coperni, and Puma x Ottolinger.

Sales & Business Development Director
Jun ‘19 - Jan ‘21
Tomorrow London

Promoted to lead commercial growth during Tomorrow’s evolution into a fully integrated fashion investment platform. • Played a strategic role in reshaping the business model — advising on brand selection, investment readiness, and portfolio performance. • Managed the commercial development of key invested brands including A-Cold-Wall*, Charles Jeffrey, and Coperni (which scaled from €0 to €15M+ in annual turnover). • Co-led the launch of Fear of God x Ermenegildo Zegna, setting a new industry benchmark in luxury collaboration. • Introduced digital showroom tools and optimized sell-through analytics in partnership with the CTO and business intelligence teams. • Opened Tomorrow’s Shanghai showroom and built APAC commercial operations to support regional growth. • Directed pricing strategies, seasonal merchandising cadence, and sales forecasting to inform commercial budgeting.

Head of Sales
Jun ‘17 - Jun ‘19
Tomorrow London

Launched Tomorrow Next, a new division focused on incubating and scaling emerging brands. • Built the division from the ground up, delivering €14M in seasonal revenue and consistent double-digit growth across multiple seasons. • Led global commercial strategies for brands including AMBUSH, OAMC, Facetasm, Sunnei, and Ottolinger. • Co-managed the commercial direction of Diesel Red Tag, onboarding leading creative voices such as Glenn Martens and Shayne Oliver. • Oversaw a global sales team of 12 across key fashion capitals, reinforcing Tomorrow’s role as a strategic growth partner for next- generation designers. • Championed

Senior Sales Manager
Jun ‘16 - Jun ‘17
Tomorrow London

Held full P&L responsibility for a portfolio of seven brands with €8M seasonal turnover, while supporting Tomorrow’s transition to a global distribution model. • Developed regionally tailored sales and margin strategies, informed by deep market and buyer insights. • Contributed to Tomorrow’s strategic repositioning from a traditional agency model to an integrated distribution platform.

Sales Manager & PA to CEO
Apr ‘14 - May ‘16
Tomorrow London

Held a dual commercial and strategic role during a pivotal phase of company growth. • Led seasonal sales planning and supported the development of investor materials during a £20M funding round with Three Hills Capital Partners. • Supported the global B2B expansion of Marni Menswear, coordinating seasonal launches, retail activations, and special events.

Sales Executive & PA to CEO
Jan ‘13 - Mar ‘14
Tomorrow London

Joined Tomorrow while completing my MA, supporting the CEO and contributing to early-stage commercial operations. • Supported wholesale operations for the Menswear Department, including sales reporting and buyer outreach. • Contributed to the company’s strategic growth during its early international expansion.

Sales and Marketing Assistant
May ‘12 - Dec ‘12
Jonathan Saunders

Part Time whilst studying Bsc. Key member of a small commercial team, supporting wholesale, looking after marketing activity and also supporting PR. Vital introduction to in house operations and skilled at multi-tasking across selling, merchandising, marketing and PR.

Showroom Assistant
Apr ‘11 - Mar ‘12
FutureNet Group,

Competent administrative assistant, working in a demanding and fast-paced environment. Key support for small wholesale team in Milan, London and Paris. Gaining experience of wholesale and PR.

Languages
English - Fluent
French - Work Proficiency
Italian - Native
Spanish - Work Proficiency
Recommendations
Julie Gilhart
Direct manager - President, Tomorrow London
Jan 2022 -

I really enjoyed working with Marco during our time together at Tomorrow London. As VP of Sales & Business Development, he brought great energy and a smart, strategic approach to everything he did. He has a real talent for building strong relationships and was always thoughtful about balancing commercial goals with creative vision. Marco was a trusted teammate and a great collaborator — someone I could always count on. I’d happily recommend him for any senior role where leadership, insight, and a sharp commercial sense are key.

Education & Training
University of the Arts London
‘13 - ‘14
Master of Arts (MA)
European School of Economics
‘10 - ‘13
Bachelor of Science (BSc)
Strathmore Secondary College, Melbourne AUS
‘09 - Unknown
Exchange Program
Liceo Scientifico Galileo Galilei
‘05 - ‘10
San Donà di Piave, Venice - Italy
Milan, Metropolitan City of Milan, Italy