Strategically working for 10 + years with global brands, creatively producing, managing, and directing marketing, content, and digital initiatives. Expert in bringing out the best of a worldwide network of creative talent to deliver on-brand, on-strategy, on-time, on budget initiatives for marketing and business-focused clientele. Building brand equity, seen through consumer content.
Director of the LUAR business ecosystem. +DTC +Wholesale +Culture of the LUAR World +Partnerships +Merchandising +Creative Marketing
Oversaw the strategy and creative content development of the MCM brand messaging for editorial, e-commerce, CRM, social, experiential, and in-store, targeting audiences outside brand best sellers, specifically in NCSA, Europe, and East Asia (China, Hong Kong, South Korea, Japan). Collaborating with all Global Marketing directors and the VP of E-commerce, we guided the development and execution of content at a regional level.
Working with Global Brand Officer Dirk Schoenberger to direct the MCM digital identity digital and consumer journey. We commissioned white papers with art collectives such as Dis, highsnobiety, and research firms BCG to give us an idea of where we were amongst consumers, aspirational consumers, and competitors. Through the studies, we started developing the digital culture of the brand by creating value through brand expressions partnerships, digital-first campaigns, technology, and staying true to our tagline Movement Creates Music working with creatives on many of their brand firsts: Billie Eilish, Christine Quinn, Evan Mock, Josh Richards, Savannah Lee Smith, Iann Dior, Babyxsosa, BAPE, Wilson, Crocs, Puma, Misa Hylton, Wutang
Creative content agency specializing in connecting legacy brands with known and emerging KOL creators to bring a culture explosion across brand sites, Instagram, TikTok, Media, OOH, retail, experiential/events, and DTC channels.
Teaching brands that the "heritage" is life lasting but connection today is centered around innovation. Managed the development and execution of clever marketing strategies to be relevant and aspirational to mixed generations.
Pioneered reinterpretation of the French visual merchandising brand book towards the New US Global flagship and premium doors elevating the Flagship/Premium door presentations to reach the monthly door goals by 100%.
Collaborated with brands executing their aspirational imagery through editorial, e-commerce, styling, and visual merchandising. My experience led me to become an expert in Visual styling and merchandising, leading Lacoste to offer me an in-house role.
Collaborated with brands executing their aspirational imagery through editorial, e-commerce, styling, and visual merchandising. My experience led me to become an expert in Visual styling and merchandising, leading Lacoste to offer me an in-house role.
Collaborated with brands executing their aspirational imagery through editorial, e-commerce, styling, and visual merchandising. My experience led me to become an expert in Visual styling and merchandising, leading Lacoste to offer me an in-house role.