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Adrian Diaz

Creative Content Director
Portfolio website
About

Strategically working for 10 + years with global brands, creatively producing, managing, and directing marketing, content, and digital initiatives. Expert in bringing out the best of a worldwide network of creative talent to deliver on-brand, on-strategy, on-time, on budget initiatives for marketing and business-focused clientele. Building brand equity, seen through consumer content.

Previous Brands
LUAR WORLD
MCM WORLDWIDE
Maureen Circle
The Promotion Factory
Lacoste
Gilt Groupe
Calvin Klein
Soloman Page Group
Work Experience
Chief Brand Officer
Apr ‘23 -
LUAR WORLD

Director of the LUAR business ecosystem. +DTC +Wholesale +Culture of the LUAR World +Partnerships +Merchandising +Creative Marketing

Global Content Director | Defined the Global Narrative
Oct ‘21 - Oct ‘22
MCM WORLDWIDE

Oversaw the strategy and creative content development of the MCM brand messaging for editorial, e-commerce, CRM, social, experiential, and in-store, targeting audiences outside brand best sellers, specifically in NCSA, Europe, and East Asia (China, Hong Kong, South Korea, Japan). Collaborating with all Global Marketing directors and the VP of E-commerce, we guided the development and execution of content at a regional level.

Global Creative Project Director | Directed the Digital identity and Consumer Journey
Oct ‘18 - Nov ‘21
MCM WORLDWIDE

Working with Global Brand Officer Dirk Schoenberger to direct the MCM digital identity digital and consumer journey. We commissioned white papers with art collectives such as Dis, highsnobiety, and research firms BCG to give us an idea of where we were amongst consumers, aspirational consumers, and competitors. Through the studies, we started developing the digital culture of the brand by creating value through brand expressions partnerships, digital-first campaigns, technology, and staying true to our tagline Movement Creates Music working with creatives on many of their brand firsts: Billie Eilish, Christine Quinn, Evan Mock, Josh Richards, Savannah Lee Smith, Iann Dior, Babyxsosa, BAPE, Wilson, Crocs, Puma, Misa Hylton, Wutang

President
Sep ‘18 - May ‘21
Maureen Circle

Creative content agency specializing in connecting legacy brands with known and emerging KOL creators to bring a culture explosion across brand sites, Instagram, TikTok, Media, OOH, retail, experiential/events, and DTC channels.

Creative Projects Manager
Sep ‘16 - Sep ‘18
The Promotion Factory

Teaching brands that the "heritage" is life lasting but connection today is centered around innovation. Managed the development and execution of clever marketing strategies to be relevant and aspirational to mixed generations.

Visual Manager of the Global Flagship Boutique
Jul ‘11 - Feb ‘14
Lacoste

Pioneered reinterpretation of the French visual merchandising brand book towards the New US Global flagship and premium doors elevating the Flagship/Premium door presentations to reach the monthly door goals by 100%.

Still Life Stylist + On-Model Styling Assistant
Sep ‘10 - Jul ‘11
Gilt Groupe

Collaborated with brands executing their aspirational imagery through editorial, e-commerce, styling, and visual merchandising. My experience led me to become an expert in Visual styling and merchandising, leading Lacoste to offer me an in-house role.

Visual Merchandising Coordinator
Sep ‘09 - Jan ‘11
Calvin Klein

Collaborated with brands executing their aspirational imagery through editorial, e-commerce, styling, and visual merchandising. My experience led me to become an expert in Visual styling and merchandising, leading Lacoste to offer me an in-house role.

Visual Merchandising Coordinator
Jan ‘09 - Jan ‘10
Soloman Page Group

Collaborated with brands executing their aspirational imagery through editorial, e-commerce, styling, and visual merchandising. My experience led me to become an expert in Visual styling and merchandising, leading Lacoste to offer me an in-house role.

Languages
Spanish - Fluent
English - Fluent
New York, NY, USA