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Ali Sheer

Freelance Creative Marketer
Portfolio website
https://alisheermarketing.uk/
About

I have been working in marketing for nearly ten years with particular experience in the beauty industry and more recently in conservation. I have a wide understanding of marketing practices with special focus on creative marketing. My broad marketing background has allowed me to work across campaign launches, copywriting, PR, visual merchandising, content creation, activation and prop styling. Beautiful, considered and consistent content has always been a red thread through all of my work. I particularly love copywriting and designing inspiring spaces. I offer a variety of services including: - Brand strategy and alignment - Copywriting and editing - Content creation (including visuals) - Social media support - Email support - Website support - PR support - outreach, influencer relationship building and press releases - Prop styling, shoot and set support (pre-production) - Event management

Previous Brands
Molton Brown, Kao
University Arts
Charlotte Tilbury Beauty
L'OCCITANE en Provence
L'OCCITANE en Provence
Work Experience
Freelance Marketing & Creative
Nov ‘19 - Now
Self employed

Clients have included: Space for Giants, Rhea Thierstein, Lizzie Harper, Nespresso, Anya Hindmarch, Growthcap Impact Invest, Hortons England, The Salon, S I N K Studio ●Website content creation, proofreading and editing ●Overarching website management (new pages, layouts on Squarespace and Shopify) ●Social media management (including finding content and writing copy) ●Newsletter design, content creation and management ●Strategy management ●Studio management support ●Design assistant to artist ●Floristry and flower installations ●Photoshoot assistant ●Set design, event coordination

Brand Marketing Manager, Trade
Mar ‘18 - Nov ‘19
Molton Brown, Kao

Brands ●Managing representation of the brand and campaigns across Third Party environment overseeing POS, print, graphics, packaging, and props ●Recruited and worked with creative brand ambassadors such as perfumers and artists to provide exciting engagement moments for our customers via eventing and content production ●Asset management for campaigns ●Worked cross functionally to maximise and manage store opportunities (second sites, pop-ups, additional space, customer events) ●Manage local marketing opportunities across all UK & IE outlets including eventing and instore support as well as partnership opportunities ●Work closely with the Digital Manager to maximise opportunities across websites and social media ●Manage key relationships across stores as well as digital (John Lewis, House of Fraser, Fenwick, Independents, The Hut Group, Fabled, QVC) ●Present products sell-in and strategy to all partners (approx. four times a year) ●Present new product and strategy to counter manager and outlet staff ●Pursue and support external relationships to build brand within the industry (CEW, Copra Org, Latest in Beauty, Brand Alley) ●Work with our PR agency on brand campaigns, running events and briefing press releases ●Organised and hosted marketing customer-facing events (including external events such as Glamour Beauty Festival)

Marketing Manager (Maternity Cover)
Jun ‘17 - Mar ‘18
University Arts

Marketing Manager
Dec ‘16 - May ‘17
Charlotte Tilbury Beauty

Assistant Marketing Manager
Nov ‘13 - Dec ‘16
L'OCCITANE en Provence

PR, Marketing, Merchandising Admin Assistant – Whistles
Apr ‘12 - May ‘13
L'OCCITANE en Provence

Languages
English - Native
Location Preference
Open to relocation
Work Pattern
Part-time
Employment Preference
Freelance Assignments
Hourly Consulting
Permanent Positions