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Maria Martin-Caro

Fashion Editor/Stylist- Art Director- Branding - Visual Mechandising
Portfolio website
About

Experienced Fashion Editor- Stylist with +10 years of professional experience delivering innovative and commercial projects in Advertising, Fashion, Retail and Media industries. Specialist in Branding-Strategy, E-commerce Content, Art Direction Campaigns, Editorials and Visual Merchandising.

Previous Brands
AEV Agencia de Escaparatismo y Visual
RIVA
Maria Martin-Caro
I Heart Studios
GMT STYLE
Callbox Diary
AMI. MODELS AND CAST AGENCY
TVST Comunicación - press agency
Baúl de la Comunicación
Work Experience
Visual Merchandiser - Stylist - LEVIS ECI
Sep ‘22 - Dec ‘22
AEV Agencia de Escaparatismo y Visual

- Style womenswear/menswear visual merchandising campaigns at Corte Ingles department store corners. - Implement visual displays and mannequins to maximize store floor space and location of the collections. - Ensure products are displayed according to brand guidelines, promotional activities, seasonal trends and market-specific direction. - Communicate with internal stakeholders, reporting to the VM Coordinator and HQ.

Visual Merchandising / Stylist - NIKE
Aug ‘19 - Feb ‘21
AEV Agencia de Escaparatismo y Visual

NIKE- wholesale showroom - Style and implement visual displays and mannequins to maximize wholesale seasonal market selling - Ensure products are displayed according to brand guidelines, promotional activities, seasonal trends and market-specific direction.

Head Stylist / Creative Direction. E-commerce
Jan ‘18 - Apr ‘18
RIVA

- Rebrand a fast fashion brand online image overhaul, in the Middle East to be completed within four months - Work with internal stakeholders (marketing and design teams) to creatively guide a brand-focused fashion concept, campaigns and strategic projects relevant to the Middle East market and report to the CEO and executives. - Collaborate with the Visual Merchandising team to coordinate product rotation in-store with the online merchandise. - Implement E-commerce Styling guidelines and Editorial Calendar according to the product lines and market aesthetics.

Senior Fashion Stylist - Art Director
Jun ‘15 -
Maria Martin-Caro

www.mariamartincaro.com Offer creative services for Advertising, Fashion and Retail industries. • Advertising / TV: Conde Nast Digital- British GQ magazine, DDB agency Lagos, Zone Digital, Mayhem creative, Discovery Channel documentary. • E-commerce: , Selfridges&CO, Harrods, Nice Images Studios • Exhibitions: James bond 50 years of Design Mexico tour. Barbican Centre and EON productions • Magazines / Publications: Disorder Magazine, Central Lithuania, Ouch! -NY, The Couture troopers-Singapore, Xo magazine -LA, Atlas-UK.

E-commerce Fashion Stylist
Apr ‘15 - Jun ‘16
I Heart Studios

• Styled on a daily basis for Harrods, Jaeger, Hobbs, Hunter, Lulu Lemon, New look and Monsoon. • Meet daily and weekly targets while maintaining the high quality of styling and creative flair • Styling menswear and womenswear collections and able to curate 100 – 150 shots daily. • Working closely with photographers to produce a high quality styled product, outfitted and stills shots • Directing the styling for Model, still life creative shoots, mannequins, flats and accessories E-commerce sets • Strong knowledge of Fashion Trends, Brands, competitors and actively engage in market research. • Capable of styling across all clients on E-commerce sets and confident with creative and client facing shoots

FASHION EDITOR- BRANDING COORDINATOR
Mar ‘14 - Apr ‘15
GMT STYLE

Digital Startup offering a shopping platform base on affiliate marketing shopping recommendations including an online magazine. https://issuu.com/00-gmtstyle • Produce engaging and inspiring content for the magazine and website, across features, celebrity, music, keeping visuals on-site fresh, on-trend and appealing styling for international content. • Coordinate fashion publications and calendar of all sections of the magazine and online platform: Get the Look, Trends Reports, editorial photoshoots and interviews. • Supervise social media channels, content planning, analysis and strategy with the social media manager. • Research into competitors, current trends, bloggers and street style to make sure all styling direction is on-trend and relevant to the target audience. • Work closely with the graphic design team to produce the digital magazine and website layouts. • Successfully managed and recruit in-house stylist team, coordinated freelance contributors and internship programs. • Coordinate new e-commerce site on Magento front-end design working closely with web developers

Lead Art director - Wardrobe Stylist - Fashion Editor
Sep ‘10 - Jan ‘14
Callbox Diary

• Advertising: Hudson Jeans, Ballantine's Brasil, Tia Maria, Mazda, Mitsubishi, The Royal Enfield, Virgin Atlantic, DDB agency Lagos, Zone Digital, Mayhem creative, Discovery Channel. • Magazines: British GQ magazine - Conde Nast Digital, Disorder Magazine, GMT Style, Centras-Lithuania, Ouch! -NY, The Couture troopers-Singapore, Xo magazine -LA, Atlas-UK. • Music: Sonny Records Label, My Favourite Robot Records Label, One lauder Records Label. • TV: NBC Universal -UK, X factor -Spain, Central's hospital-Spain, Eve's Fishbowl-Spain. • Brand Consultant: Pocket London, Touch of Silver, Z- Mode • Exhibitions: James Bond 50 years of Design 2015, Mexico tour. Barbican Centre and EON Productions Provided creative services within the Moving image industry delivering the styling direction in Advertising, TV productions and music promos from conception through to completion under strict deadlines, with a demonstrated ability to liaise successfully with clients vision and suppliers. * Pitch creative mood boards to producer and director to discuss future production requirements * Script Break down, determinate characters profiles, visual design, style reference and characterization * Managed production schedules from conception through to completion in the costume or art department * Manage costumes and props budgets, overall production, accessories and materials. Successfully working with suppliers * Bespoke Costume Design, dressmaking, garments alterations, knowledge from Historical and contemporary costumes to fashion * Supervising continuity book, set dresser standby as well supervise exterior locations * Search Props and costumes hire as required from the production. Relationship with Fashion Designers, PR showrooms, costume rental production in the UK, Europe and USA.

International Model Booker
Sep ‘09 - Dec ‘09
AMI. MODELS AND CAST AGENCY

Managed the recruitment process of models from European agencies and promoted them within the Spanish Fashion marketplace. I managed schedules and negotiated rates of our models and clients, booked castings, Go&See schedules such as fashion catwalks, look books, fashion editorials and showroom trade shows. I have also promoted profiles of our national models within the European model agencies.

Fashion PR
Sep ‘08 - Sep ‘09
TVST Comunicación - press agency

• Promoted agency clients through focused and strategic PR program campaigns, following the seasoned global knowledge of the market work and operating to the benefit of clients and their campaigns • Proactively identify opportunities with existing new clients and develop recommendations • Delivered and designed press material, follow up on all press inquiries, organised meetings with stylists and journalists, analysed data and delivered reports. • Coordinated brand events in-store collaterals (from fitout to visual), fashion shows front row and open press days. Managed schedules, production, budgets and sourced suppliers.

Showroom Manager
Jun ‘07 - Sep ‘08
Baúl de la Comunicación

• Clients: Triumph Motorbikes, Estée Lauder Red Delicious perfume, Credo Italian tailoring, Tuc-Tuc kidswear. • Manage all clients merchandise to enable the fulfilment of press requests and smooth stock control • Follow up on all press inquiries to organize press appointment and keep clipping for press reports • Assist with production events schedules, budgets and sourced suppliers.

Languages
English - Fluent
Spanish - Native
London, UK