Brand Manager | Acheteur International | Expert en Stratégie et Commerce | Multilingue (FR/EN/PT) | Gestion de projets globaux et développement commercial
Mercure International is specialized in the creation, operation and management of shopping centers in West and Central Africa. As a Buyer/ Brand Manager • Purchasing: Conducted buying sessions both in France and internationally, managed budgets, pricing strategies, and profit margins. • Logistics: Oversaw order books for each country and brand, created tracking systems, and monitored shipments, along with monthly pacing reports. • Store Back Office: Managed inter-store transfers, conducted regular sales analyses, and performed backup operations for price performance, stock levels, and competitive positioning. • Development: Acted as a liaison between subsidiaries and brands to coordinate feasibility plans for new stores, analyzed optimal organizational structures, and maximized profitability.
Fragrances et Cosmétiques de Luxe: Hermès, Amouage, Franck Olivier ... • Maintained constant communication with suppliers, serving as the liaison between sales teams and brands. • Ensured brand visibility notoriety in the markets through marketing and digital development. • Managed budgets, controlled marketing expenditures, and provided monthly reports, analyses