Kenley Green
With a strong intuition into how people think, Kenley has developed an affinity for social media, marketing and content strategising, where the goal is making a brand stand out among the noise. Simplifying complex information into digestible captions and blogs, she loves developing unique brand tones through multiple channels to increase growth and engagement. Her creativity thrives when planning social media content campaigns, pushing a brand to the forefront of consumer minds.
Lead multi-channel organic and paid social strategy for a luxury villa travel brand, driving growth, engagement, and campaign performance across Instagram, TikTok, LinkedIn, Pinterest and Meta. Core Responsibilities: • Own end-to-end content strategy, creation, scheduling and optimisation • Deliver seasonal sales campaigns, destination launches and brand collaborations • Manage paid social activity (Pinterest & TikTok Ads) • Conduct competitor analysis to inform platform focus, content formats and brand positioning • Translate analytics into clear optimisation strategies • Collaborate with Product, Sales, Design, PR and Performance teams to align social with commercial goals • Manage community engagement and brand voice Key Results: • +102.4% total audience growth across all platforms • Instagram: 62k → 119k (+91.5%) • TikTok: +212.5% growth, 4M+ views, 600%+ engagement increase • LinkedIn: +79% growth, 100% engagement increase • Maintained 1M+ monthly Pinterest views for 6 consecutive months • Improved Meta engagement rate by 200%+
At The Beam Room, we help some of the most innovative and aspirational brands in Health + Beauty surpass their growth ambitions through creative PR, marketing, social media and strategic campaigning. Key Achievements & Responsibilities: -Strategize, create and engage client channel @dr.fed.amati with relevant content, increasing reach by 122% and engagement by 77% in 9 months - Own and operate social media marketing, strategy & content creation, copywriting and reporting for company Instagram, LinkedIn and website - Organise and project manage The Agent's Secret, a video podcast demystifying womanhood - Develop and handle all ideation and creative direction for branded content shoots, producing bespoke content for 3 months - Create and negotiate plans for paid influencer marketing to drive brand awareness and sales for external clients
I created and operated social media platforms, interviewed and wrote features on nonprofit partners, and contributed to marketing ideation for the organization.
As a Research Associate Intern at kglobal, I created and updated media lists, built media relationships, and pitched client stories to media personnel. I also produced consistent media monitoring for clients in the education sector. I drafted social copy for Mosaic Digital Marketing and Achievement Preparatory Academy on all social media platforms. I conducted social and competitive audits, developed strategic messaging, and formed communication plans to increase engagement in all areas.
As a Journalism and Communications Program participant, I studied economics at George Mason University, participated in small group seminars, virtual networking events, and site briefings with prominent people in the political communications and journalism fields.
I coordinated social media efforts surrounding all Campus Recreation facilities, programs, and services. I had control over all aspects of social media and visual media in Clemson Campus Recreation facilities. During the position, I collaborated with Student Affairs and Campus Branding for digital media campaigns and utilized digital analytics to report the progress of social media content to my superiors.
As a team, we interacted directly with the Uniroyal Tires head of marketing to connect our vision to the brand's identity. We developed a brand strategy to increase assisted brand awareness that included the launch of a new social media campaign. We created a mock social media account with targeted content including relevant hashtags to attract the target market, Generation Z.
I created content for the Instagram feed and stories and updated Twitter with consistent posting on all platforms. Our social media pages interact with fans, followers, and potential future athletes. We created a cohesive brand image for the Clemson Spirit Program that displayed the excitement and experience that can be gained from being a part of the program.
As a student of The Erwin Center for Brand Communications, I have participated in many client-based projects. Some of the clients we have developed content for include Pendleton Place, Legacy Early College, Blender Bombs, and Uniroyal Tires. Each project provided insight into the brand communications world and gave client-facing interaction that furthered my interest and expertise in the field.
Kenley is a hardworking and passionate professional. I had the pleasure of working with her for over two years, during which she was a valued member of the team. She brings a friendly and outgoing nature to the workplace, alongside being highly organised and diligent in everything she does. Kenley consistently delivered high-quality work and was able to manage multiple priorities with great attention to detail. She is a strong team player who contributes positively to team culture and supports those around her. Over time, she grew in confidence and took on increasing responsibility, always approaching her work with enthusiasm and professionalism. I would highly recommend her to any employer and would gladly work with her again.