Jada McLaren
I have hands-on retail experience in the beauty and womenswear sectors in the U.S. My expertise lies in customer service, client relations, and product demonstrations. As a certified cosmetologist, I excel at providing personalized experiences, supporting visual merchandising, and adapting quickly to dynamic retail environments. I am fluent in English and have a basic understanding of Spanish, with experience in both boutique and department store settings.
At Beauty Rituals, I worked closely with CEO Ray to support the development and execution of marketing and operational strategies. My role involved contributing to brand growth through creative campaign planning, event coordination, and communication initiatives that enhanced client engagement and visibility. I also assisted in optimizing day-to-day operations by managing the company’s CMS, overseeing stock levels, and maintaining management tools to ensure smooth workflow and efficient resource allocation. Key Contributions: Collaborated with leadership to develop and implement marketing strategies tailored to the spa’s brand and clientele. Supported event planning and coordination, including promotional activities and client engagement events. Assisted with operational communications to align staff and management on goals and initiatives. Managed the company’s CMS, including product listings, inventory tracking, and digital resource management.
Conducted/Presented strategic and visual presentations, leveraging resources such as WGSN to gather and identify target audiences within luxury skincare. Catered to the consumer base by providing concepts to the team, adeptly communicating findings, and proposing actionable ideas. In my interview process, I compiled a research deck of competitor landscape reports, P.E.S.T.A.L analysis and further data on the developments in the beauty & wellness industry. Updating and maintaining database for outreach and confirmed partnership scheduled. Worked with outreach for influencers to select media gifting/activations. Actively pitching and preparing content for social media platforms such as Instagram and TikTok that are trend-focused. Created briefs for UGC based on industry trends and insights. Our initiative to recreate trending content led to a 30% increase in brand awareness and a 20% rise in consumer engagement over six months as a result of managing the “Glass Skin” campaign.
Collaborated directly with clients to identify opportunities to increase product/brand visibility. Developed mailers for stylists and buyers showcasing our clients' brands while implementing visual marketing. Pitched and prepared trend-foused mailers and content for e-blasts. Responsible for showroom up- kee, monitored loans via database and email trails, packing and preparing samples, scheduling delivery/return. Cultivated relationships with members of the press and key opinion leaders. Contributed to clear, informative, and brand-aligned content across social media and client communications, helping to drive engagement and support product education. Provided essential support in cultivated relationships and connections while working at events and showroom appointments.
Youth Ambassador – Women's | Nordstrom As a Youth Ambassador for Nordstrom's Women's Wear division, I worked on bridging Gen Z fashion trends with retail strategy. I researched emerging styles, cultural influences, and customer behaviors to create trend and foresight reports that supported buying and merchandising decisions. I collaborated with the merchandising team curate displays design and help decide what items would be popular for the season. Additionally, I contributed to customer profiling workshops by providing insights that improved engagement with Gen Z shoppers.
Jada performed exceptionally well in our team, great attention to detail & knowledge. She picked up our CMS and other databases quickly. She has innovative ideas and takes her own initiative when needed! Super articulative & great communication skills. We would love to work with her again.