I specialise in scoping, creating and delivering online content projects. I love presenting the story behind an idea, product or service offering. I research, script, direct, and lead teams to produce outputs for digital broadcast including social media. I am skilled in content strategy, production management and line-management of small to large teams, while project managing for timely-delivery. Supported by my background in advertising, television and user experience, I work closely with clients including brands to understand their audiences, create engaging narratives and develop memorable projects for them. I collaborate with Biz dev, Marketing and Comms teams from concept to delivery - defining propositions, writing proposals, conceptualising campaigns, drawing up budgets, commissioning cast and crew, supporting talent and managing production timelines for rapid delivery of content and promotional outputs. Backing my industry experience with academic knowledge, I have a Masters degree in Media Production (Television & Video) along with certificates in Data Analysis for Leadership and Prince2 Agile project management.
Delivered creative and video content for breakthrough UK tech content project, 2 million young family audiences in EMEA, MENA, S Asia. Successfully pitched, currently developing £4 million content project aimed at 5 million premium fee paying audiences in MENA and India.
• Hired to re-organise the team for BU and Content Creator partnership with rapid content delivery • Partnered with Product, Paid Marketing and Learn teams to develop narrative strategies for complex fintech content. • Improved UVs by 35%, increased FTDs exceeding quarterly predictions by 15%. • Developed concepts for video+motion, for Website, Instagram, TikTok, LinkedIn and X delivery. • Provided team leadership, optimising workflows, reducing delivery from 3 weeks to 5 days. • Hired content creators in MENA and EMEA, directors and prod houses from UAE, US and AUS. • Exec-produced live shoot events with Max Verstappen, celeb F1 driver to promote sponsorship with Oracle Red Bull Racing.
• Led content strategy and creative work-stream for new digital arm King's Global London. Oversaw £1.5m budget for social promotion. • Focus on developing content targeting mature audiences LATAM, India, Africa, UK, US audiences. • Commissioned audience research, directed strategy for video and social media content. • Project Management, organised brand workshops, personas with M&C Saatchi, Brand Directors and C-suite. • Supported creative agencies, website designers and video production houses. Directed web design, budgets and mobilised for production
• Simplified and oversaw workflows in 4 studios (London, Dublin, Tel Aviv), increasing outputs cost-effectively, targeting 5 million followers on Facebook on each project. • Improved sales for SMEs through FB videos in Tel Aviv by 18% in 2 months. • Headed a team of 27 producers, directing video operations for Meta EMEA. • Partnered with clients (Disney) to promote Star Wars series with Diego Luna and Paramount for live events with A-list celebs like Emma Thompson. • Supported internal partners (XR, Meta Marketing) like promos for Oculus and live events with King Charles and Queen Camilla, training for Education and Recruitment. • Provided MBRs and QBRs for Meta SMT on production trends, deliveries and client engagement.
Successfully pitched, delivered video projects for Nespresso, Royal Mail, JP Morgan, Vodafone, Vauxhall. Supported clients, BUs, content creators, models, influencers. Developed client briefs, delivered high end campaigns, e-commerce production for Walgreens Boots Alliance (No7, Liz Earle, Soap & Glory) with 30 photographers, designers, stylists, and video team (£1.8 million), supporting brand managers with complex briefs and deliveries. Led a team of 5 creative & video producers to develop client briefs, mentor, support, recruit freelancers, manage budgets, mobilise production, mitigate risks, and schedule timely delivery.
• Successfully pitched for £5m Edtech project from UK Govt, delivering within record time by optimising workflows, reorganising my team roles and hiring for 4 multinational vendors to scale up content. • Set up core team of 10 content producers in London, partnering with multinational companies and top brands like IBM, Samsung, Tommy Hilfiger, Johns Hopkins, Advertising Week, Oxford university. • Set up fully-kitted studios for client in Coventry, and templatized production with 24 video producers.
• Directed and produced branded content on Renault Dacia cars for Publicis. • Partnered with P&G Labs producing product reviews on Ariel detergents directed at retail giants Asda, Tesco. • Promos for Nike buyers on Nike Apparel with Gen Z. • Directed shoots and producing long form factual for BBC1 and short form C4 in India. • Special projects for bio-pharma giant Sartorious Steadim Biotech • Directed gamified videos for £1.4 million healthtech project with videogames company PitBull. • Won UK National ACE Award and Random Acts Channel Four TV shorts.
• Scripted, filmed, produced TV news features, factuals and shorts for BBC Online and BBC One. Self-shooting P/D, blogs for BBC website. • Led investigative reports alongside UK Police forensic teams for Cold Cases stories. • Created new partnerships in the community for to produce user-generated-content Online. Led to Webby Award for BBC Cumbria. Royal Television Society Award for Investigative Journalism and BAFTA shortlist for Gen Z content.