Dian Shahid

Digital Luxury Entrepreneur / Luxury Marketing Consultant

An outgoing individual with a tremendous ability to communicate with others. Maintaining a polite and compassionate approach is vital when working in teams and providing customer services. Comfortable collaborating in groups or independently, recognising the importance of working collectively and in unison. Demonstrating initiative is the keystone of my work ethic in the competitive luxury retail sector. I excel under pressure, leveraging critical thinking while maintaining rationality. Thriving in dynamic environments, I am highly adaptable and have gained a competitive edge in today's challenging market.

Previous Brands
Cartier Harrods
Menswear International Harrods
Work Experience
Boutique Host
Jul ‘22 - Oct ‘22
Cartier Harrods

- Serving as the Boutique’s focal point, greeted each customer as they entered, and ensured that they received prompt, courteous service. -Prioritised a seamless customer journey and extensive knowledge of key pieces like the Juste en Clou Bracelet. - Monitored wait times to maintain a consistent flow of consumers. - Organised appointments for high-profile clientele on behalf of sales colleagues. - Provided a welcoming atmosphere by offering beverages such as coffee, juice, or water, which successfully contributed to a relaxed experience for every customer during their wait.

Sales Associate
Mar ‘22 - May ‘22
Menswear International Harrods

-Advised clients on menswear options and effectively cross-sold within the department. - Established a client portfolio of loyal repeat consumers, enhancing divisional spending. - Built a reputable presence in Harrods by networking with senior stakeholders. - Collaborated with teams for a seamless Summer sale during peak trade hours. - Provided valuable feedback to buyers, addressing areas for improvement in low-sales scenarios and staying updated on critical components and client needs. - Specialized in 'Palm Angels,' focusing on popular ready-to-wear styles like printed Palm T-shirts and hoodies.

Luxury Sales Assistant
Dec ‘21 - Now

• I have continually worked in Harrods, Selfridges, Fenwick, for concession brand stores on a temporary, part time basis between December 2021 to present. • Working for various fragrance brands such as Givency, Creed, Penhaligons and KGA Fragrance. • Maintaining composure at all times while adhering to the brand's luxury reputation. • Being personable to consumers and projecting confidence and knowledge about the products. • Processing transactions and assisting customers in finding what they're looking for. • Becoming a brand ambassador by accumulating and picking up essential knowledge. • Through my interpersonal and communication abilities, I was able to establish an excellent foundation and relationship with the rest of the team at Harrods Shoe Heaven.

Retail Experience
Retail Category
High-end luxury
Work Environment
Department store
Flagship store
Product Category
Watches & Jewelry
Beauty & Fragrances
Leather goods
Client Help
Complaint handling
Product demos
Cash register
Returns & Exchanges
Online orders fulfilment
Store Maintenance
Stockroom management
Delivery processing
Product labelling
English - Fluent
Urdu - Native
Education & Training
Whitmore High school
‘19 - ‘21
(Sixth Form)