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Mikela Alvarado

Fashion Psychology
About

I’m particularly moved by how psychology intersects with fashion as an art and industry. I strive to explore market trends from a psychological viewpoint to better understand and predict its needs and demands, produce relevant insights with the use of psychological theory and strategies, and promote well-being and sustainable practices towards people and planet within the fashion industry. Proficient in qualitative and quantitative research, I have experience working with diverse populations, including vulnerable social groups.

Previous Brands
Ellos son de Marte
Veneactiva
Work Experience
Human Resources Analyst
May ‘21 - Aug ‘23
Veneactiva

Managed recruitment and selection processes for vacancies of the Valiosos program's clients. Aimed to insert Venezuelan immigrants and Peruvian domestic migrants into the formal workforce. Promoted the program through job fairs, migration events, and other inter-institutional functions. Worked as part of the team that set up the HR area within the NGO, including the workflow and instruments used. Psychoemotional Area Assistant Provided individual sessions of psychosocial therapeutic accompaniment to the NGO's beneficiaries, free of cost. Participated in weekly supervision and clinical case discussions. Composed clinical history reports and referrals to psychiatry and other medical specialties. Conducted research and presented monthly webinars on relevant topics for Peru's migrant community.

Fashion Stylist / Styling Assistant
Apr ‘18 - Feb ‘24
Self employed

Set up photoshoots, carry out shopping and returns, keep track of trends and brand customer's needs. Clients include Peruvian songwriter Bea Mar, crochet brand Tejidos Dealer & swimsuit brand Palheta.

Boutique Retail Assistant
Jan ‘15 - Dec ‘19
Ellos son de Marte

Delivered high level, attentive customer service and guidance on our range of designer goods and gadgets. Created content for the brand's social media accounts, focusing on the target audience. Applied psychological knowledge to provide customers with personalised gift-shopping recommendations.

Retail Experience
Retail Category
High street
Premium
Work Environment
Boutique
Shopping centre
Flagship store
High street store
Product Category
Accessories
Other
Leather goods
Watches & Jewelry
Responsibilities
Greeting
Client Help
Storytelling
Styling
Client Advising
Online orders fulfilment
Cash register
Returns & Exchanges
Inventory control
Product labelling
Open/closing store
Product setup
Product demos
Languages
Spanish - Native
English - Fluent
French - Basic
Education & Training
London College Of Fashion, University Of The Arts
‘23 - ‘24
Master of Science
Applied Psychology in Fashion
Pontificia Universidad Católica
‘18 - ‘22
Bachelor's Degree
Psychology