Anna Martello

As a Brand Designer and Creative Director of Les Marteau Studio, I have been responsible for driving the studio's vision, managing client relationships, and ensuring the successful execution of creative projects. Day-to-day responsibilities encompassed various key areas, including: • Creative Direction: Providing visionary leadership and setting the creative direction for the studio. Developing innovative concepts and strategies that align with client objectives and brand identity. • Business Development: Identifying and pursuing new business opportunities, cultivating client relationships, and maintaining a strong network within the design and fashion industry. Collaborating with clients to understand their needs and deliver tailored solutions. • Team Management: Building and managing a high-performing team of designers, developers, and creatives. Providing guidance, mentorship, and fostering a collaborative work environment to drive creativity and excellence. • Project Management: Overseeing all aspects of project management, from initial conception to final execution. Ensuring projects are delivered on time, within budget, and meet client expectations. • Brand Strategy: Developing comprehensive brand strategies that align with client goals and market trends. Conducting research, competitor analysis, and consumer insights to inform brand positioning and differentiation. • Creative Design: Contributing to the design process, including conceptualization, logo suite design, illustrations, sketching, and creating design mock-ups. Ensuring consistent adherence to brand guidelines and delivering visually impactful designs. • Trend Forecasting: Staying up-to-date with industry trends, market insights, and emerging design concepts. Integrating relevant trends and innovative approaches into creative projects.

As a Visual Merchandising Manager, I have successfully upheld visual merchandising standards while running campaigns for both retail and wholesale accounts. Here are some key highlights of my experience: • Global Showroom Management: Orchestrated the set-up and management of a bi-seasonal global showroom in Milan. Oversaw the design and layout, ensuring it reflected the brand's vision and effectively showcased the collections to international buyers and industry professionals. • Visual Guidelines Creation: Developed comprehensive visual guidelines books for the regional Department Store Associates (DSA) and sales managers at renowned retailers including Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, and Wilkes Bashford. These guidelines served as a valuable resource to maintain consistent visual merchandising standards across various locations. • Store Openings: Led the successful set-up and opening of four Kiton Retail stores in North America, located at Wynn in Las Vegas, Americana Manhasset in New York, Miami's Brickell City Centre, and Royal Poinciana Plaza in Palm Beach. Oversaw the visual merchandising aspects, ensuring a visually appealing and cohesive store layout. • Special Projects and Events: Managed the launch of the KNT pop-up shop and a special window project at Bergdorf Goodman. Additionally, organized and executed the KNT launch event at Kiton's flagship store in New York, creating engaging experiences that attracted customers and generated excitement around the brand. • Sales Revenue Growth: Successfully achieved a sales revenue increase goal of +22 percent through strategic visual merchandising initiatives. Implemented creative concepts and solutions to enhance product visibility and drive customer engagement, resulting in improved sales performance.

As a Visual Merchandising Manager East Coast, I am responsible for creating and executing captivating merchandising designs across various platforms. Here is a summary of my key responsibilities and achievements: • Window Displays and In-Store Designs: Develop and implement visually stunning merchandising designs for windows, in-store displays, events, trunk shows, and showrooms. Collaborate with renowned retail stores and wholesale accounts, including Bergdorf Goodman, Saks Fifth Avenue, and Neiman Marcus, to showcase the brand's products in an engaging and enticing manner. • Sales Associate Training: Train and educate sales associates on merchandising standards and brand guidelines. Ensure that the sales team is equipped with the knowledge and skills to effectively communicate the brand's visual message and maintain consistent merchandising practices. • East Coast Visual Merchandising Coordination: Oversee and coordinate all visual merchandising projects for windows, in-store displays, events, and trunk shows on the East Coast. Ensure that brand image and guidelines are consistently represented across various locations. • Collaborate closely with the Global Merchandising and Design team to develop dynamic and innovative VM (Visual Merchandising) direction. By aligning with the overall brand vision, we create impactful merchandising strategies that resonate with the target audience. • Wholesale Account Management: Maintain visual merchandising standards and campaigns for all wholesale accounts on the East Coast. Collaborate with the accounts to ensure that the brand's visual identity is effectively translated in their stores, resulting in a cohesive and impactful brand experience for customers.

Design the development of a captivating knitwear capsule collection for both women and men in the ready-to-wear fashion segment. • Oversee the entire design process, from initial concept to final styling, ensuring a seamless execution of the collection. • Conduct thorough market research to identify emerging trends, creating inspirational boards and style concepts that align with the brand's aesthetic and target audience. • Translate creative ideas into detailed design sketches and comprehensive tech packs, effectively communicating design intent to the production team. • Meticulously curate materials, including fabrics, embellishments, stitches, buttons, and other trims, carefully selecting components that elevate the collection's quality and aesthetic.

As the designer responsible for Gaultier 2, the denim collection for both Women's Ready-to-Wear (WRTW) and Men's Ready-to-Wear (MRTW) at Jean Paul Gaultier, my role encompassed various key responsibilities: • Design Management: Lead and manage the design process from conception to the final styling in collaboration with the design team. Ensure that the design vision is translated into cohesive and compelling collections that align with the brand's aesthetic and commercial goals. • Market Research and Trend Analysis: Conduct thorough market research to identify emerging trends, fabrics, techniques, and design inspiration. Stay updated with the latest developments in the fashion industry to ensure that the collection remains relevant and aligned with market demands. • Collaborate with the design team to create inspirational mood boards and style concepts that serve as the foundation for the collection. By fostering a creative and collaborative environment, we ensure that the designs reflect the brand's vision while incorporating fresh and innovative elements. • Design Sketching and Tech Packs: Responsible for sketching designs and creating detailed flats/tech packs that communicate the design intent and specifications. This includes capturing design details, construction techniques, fabric and trim choices, and other relevant information to guide the production process. • Fabric and Trim Selection: Select appropriate fabrics and trims that enhance the desired aesthetic and quality of the collection. • Product Review and Presentation: Review the final products for style and fit during the presentation phase.

As the designer responsible for the Women's Ready-to-Wear (WRTW) and Men's Ready-to-Wear (MRTW) capsule collection at Guy Laroche, I held a key role in the design and development process. • Design Management: Manage and oversee the entire design process, from initial conception to the final styling, in close collaboration with the design team. Ensure that the collection aligns with the brand's vision and objectives. • Market Research and Trend Analysis: Conduct extensive market research to identify emerging trends, fabrics, techniques, and design inspiration. • Creative Collaboration: Work closely with the design team to create inspirational mood boards and style concepts that capture the essence of the collection. • Design Sketching and Tech Packs: sketch designs and create detailed flats/tech packs that effectively communicate design ideas, specifications, and construction details. • Fabric and Trim Selection: Carefully select fabrics and trims that complement the desired aesthetic and quality of the collection. • Product Review and Presentation: Review and evaluate products for style and fit during the presentation phase.

As a Fashion Trend Forecaster and Designer for Carpisa handbags, my role encompassed the following responsibilities: • Trend Identification and Analysis: Conduct extensive research to identify key themes and trends within the fashion industry. Analyze data and insights to form clear and actionable trend analysis, providing valuable guidance for the development of Carpisa handbags collections. • Reporting and Presentations: Develop impactful reports, presentations, and visual materials to effectively communicate trend analysis, market insights, and design concepts. Deliver high-quality and insightful content for business meetings, fostering collaboration and informed decision-making. • Collection Appreciation and Sales Growth: Apply trend forecasting and market analysis to design and develop compelling Carpisa handbags collections. Collaborate with cross-functional teams to ensure the collection aligns with consumer preferences and market demands. Successfully increase collection appreciation and drive sales revenue growth by +19 percent.

As the founder of a contemporary fashion jewelry brand, I have successfully established a unique and influential presence in the industry. Here are some key aspects of my role and achievements: • Creative Direction: Drive the creative direction of the brand by creating inspirational mood boards for seasonal jewelry collections. Through extensive research and analysis of trends in materials, fabrics, colors, and shapes, I develop designs that resonate with the target audience and reflect the brand's vision. • Lead the entire fashion product cycle, from concept development to execution and sample production. By overseeing each stage of the process, I ensure that the designs are translated into high-quality, marketable jewelry pieces that align with the brand's aesthetic and standards. • International Trade Shows: Manage client expectations and needs during international trade shows, including prestigious events such as Bijohrca Paris, SIMM Madrid, Pitti Florence, and White Milan. By effectively presenting the brand's collections and engaging with clients, I strengthen relationships, expand the brand's reach, and drive sales opportunities. • Media Recognition: Through my efforts in creating original and unique jewelry designs, the brand has garnered significant attention from influential editorials and fashion blogs. Notable features include Vogue UK, Vogue Gioiello, L'Officiel, Pride Magazine, Glamour Italy, Flair, Gioia, Vanity Fair, Donna Moderna, Milano Incontemporanea, and Cosmopolitan. These features highlight the brand's originality and contribute to its reputation in the industry. • Award Recognition: In recognition of the brand's exceptional accessories and innovative collection, we were awarded the prestigious "Mio Magazine Fashion Talent" prize for the best Accessories and Innovative collection in 2010. This award was part of the Italian Fashion Contest in collaboration with "Camera della Moda," further solidifying the brand's reputation and credibility.

Contributed to the successful creation and development of the S/S 2009 WRTW collection by providing valuable assistance and support to the design team. • Conducted extensive research within the esteemed Salvatore Ferragamo archive, sourcing inspiration, photos, materials, and sketches. • Collaborated closely with the design team to curate inspiring mood board. • Played a key role in materials research, sourcing embellishments, trims, and fabrics. • Contributed to the graphic and pattern development process, bringing creativity and innovation to the collection. • Demonstrated exceptional sketching skills, effectively translating design concepts into detailed sketches and creating comprehensive flats/tech packs. • Assisted in reviewing products for style and fit during presentations, ensuring they aligned with the collection's vision and standards.