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Sandra Goncalves

Director of Visual Merchandising
About

Director of Visual Merchandising

Previous Brands
Dolce & Gabbana
Dolce & Gabbana
Dolce & Gabbana
Dolce & Gabbana
Hermès
Work Experience
Director of Visual Merchandising
Jan ‘22 - Now
Dolce & Gabbana

●Lead and direct visual merchandising operations for Dolce Gabbana across Retail, Wholesale, and Outlet departments in North America. ●Manage a portfolio of 178 locations and supervise regional VM teams. ●Implement global merchandising strategies through visual merchandising techniques to elevate the brand's presence. ●Collaborate with the merchandising team and retail management to develop efective VM strategies , and drive brand image development by ensuring consistent visual representation across all product lines. ●Oversee store openings, special events, and in-store activities to maximize customer engagement. ●Establish and maintain a high profile couture showroom setup.

Manager of Visual Merchandising
Jan ‘19 - Jan ‘22
Dolce & Gabbana

●Managed visual merchandising operations for Dolce Gabbana in the UK, focusing on London. ●Oversaw VM activities for Woman, Man, Kids, Accessories, leather goods, Ready to Wear, and Jewellery lines. ●Supervised the VM team , providing guidance and support to optimize performance. ●Played a key role in brand image development, ensuring consistent visual standards across all locations. ●Successfully executed visual merchandising strategies to enhance customer experience and drive sales. ●Maintained the permanent couture showroom to showcase the brand's luxury oferings.

Visual Merchandiser
Jan ‘14 - Jan ‘19
Dolce & Gabbana

●Executed visual merchandising initiatives for Dolce Gabbana across France, Holland, and Benelux. ●Managed VM activities for Woman, Man, Kids, Accessories, leather goods, Ready to Wear, and Jewellery lines. ●Oversaw 24 locations, ensuring visual consistency and brand representation. ●Led the setup of retail spaces and couture events to create captivating shopping experiences.Played an integral role in promoting the brand's image and product oferings.

VM in-store Sales Assistant
Jan ‘10 - Jan ‘14
Dolce & Gabbana

Saint Tropez ●Assisted with visual merchandising and sales activities at a Dolce Gabbana store in Saint Tropez. ●Contributed to maintaining store aesthetics and ensuring merchandise displays aligned with brand guidelines. Assisted customers with product inquiries and facilitated sales to enhance the shopping experience.

Sales Assistant
Jan ‘08 - Jan ‘10
Hermès

Aix en Provence ●Provided exceptional customer service and sales support at a Hermes store in Aix en Provence. ●Assisted customers in finding the right products and conveyed product features and benefits.

Languages
French - Native
English - Fluent
Italian - Work Proficiency
Location Preference
Open to relocation
Work Pattern
Full-time
Employment Preference
Permanent Positions
London, UK