My professional journey is like a thrilling adventure, guided by my unshakable passion for data-driven strategies and a relentless pursuit of excellence. As a Marketing and Student Recruitment Manager at LSI/IH, I orchestrated an exceptional marketing strategy that not only optimized budgets but also ignited a 25% surge in student enrollment – a testament to my data-savvy approach. Stepping into the realm of politics as a consultant for the Romanian Government, I embraced data and regulatory procedures to navigate the complex world of governance. At Nike, I didn’t just sell products; I created connections with customers through data-informed sales techniques. But the excitement didn’t end there. As the Campaigns Manager/Vice-President for the National Liberal Party, I turbocharged election campaigns with my data-driven strategies, revving up voter turnout. My academic journey, including an MA in International Relations and a First-Class Honours BA in Political Science, has equipped me with the knowledge to thrive in data-centric scenarios. I’m not just about the past; I’m a fast learner and a forward-thinker, eagerly seeking a new opportunity where I can be the driving force for change. So, let’s embark on the next thrilling chapter together, and make a difference!
Spearheaded the development and execution of regional student recruitment plans in collaboration with senior management, significantly contributing to student recruitment success. Directed the Student Recruitment Officer, focusing on performance management and professional development. Oversaw the strategic planning and delivery of a high-volume regional events program, generating substantial prospect data. Developed and nurtured key institutional partnerships (70 schools and colleges and 15 Universities), to enhance recruitment pipelines. Achieved exceptional results in exceeding KPIs, including an 89% overachievement of the PG event target. Utilised data-driven insights to improve recruitment strategies, optimise budget allocation, and ensure consistent quality.
As the Marketing and Student Recruitment Manager at LSI/IH Portsmouth, I am responsible for developing and implementing a results-driven marketing strategy, monitoring KPIs, identifying new business opportunities and markets, managing the marketing budget, ensuring customer satisfaction, leading and motivating the marketing team, maintaining industry partnerships, overseeing the production of promotional materials, setting digital marketing targets, managing personal market territories, and guiding day-to-day marketing activities.
As a College Services Officer at ICP, I transformed the College's Welfare and Wellbeing services, increasing student satisfaction by 45%. Managed social media platforms, boosting engagement by over 50% and growing followers by more than 30%. Led successful events, conducted workshops on academic skills and mental health awareness, provided counselling and career guidance, and improved institutional communications. Skilled in admissions, timetabling, registration, counselling, financial aid, and more. Committed to supporting student success and well-being.