Muriel Boudon Dragan
I am a passionate retail executive who develops and structures businesses, drives change, and promotes digital culture and an omnichannel mindset to support profitable growth and exceed phygital customer expectations. I have a 20-year track record in fashion and luxury brand management in all major markets of APAC, China, North America, and Europe. My responsibilities encompass P&L, OTB, Retail Operations, E-Commerce, Buying, Visual Merchandising, HR, Marketing, Finance, IT, Property & International franchises. As a leader, I build interdisciplinary teams and leverage their strengths and diversity to create value and achieve revenue targets. Area of expertise • Cross-cultural expertise |Greater China, South East Asia, North America| Markets & Consumers • Premium & Luxury segments in the fashion industry (Ready-to-Wear, Shoes & Accessories) • Executive leadership | General Management | strict Financial Control and Planning • Retail Operations, Sales, and Store Management (business process and best retail practices) • Organizational & Digital transformation (e-HR, e-Learning, WeChat enterprise, e-Recruitment) • Talent acquisition | Leadership development • Orchestration of cross-channel distribution | O2O, B2B, B2C • Business turnaround (Stella Luna, Agatha) • Brand management | Digital Strategy • Crisis management (Stéphane Kélian USA - "9/11", Pedder Group - 2008 subprime crisis) • Product development | Production • Interaction with various governance bodies |Founding family, entrepreneur, investment funds, listed companies | French, Hong Kongese, Taiwanese, Chinese | from Start-ups to large companies Personal contact +33 (0) 7 55 10 13 92 murielvboudon@gmail.com
My role focuses on the following : - Driving sales & profitability - Defining commercial strategy and e-commerce policy - Monitor Retail Analytics & Performance (KPIs) - Building strong teams and managing talents - Developing the product offer based on market surveys and data analysis - Promoting digital culture & omnichannel mindset within the retail team - Guaranteeing operational excellence & omnichannel customer experience - Defining the customer journey
grow & glow helps organizations develop strategies, drive processes and organizational transformation to support digital evolution, and achieve growth. The client portfolio ranges from fashion (It Collection) start-ups to world leaders in sports clothing and footwear distribution (Foot Locker), LEMAIRE.
- P&L and Revenue - Managed the Retail network with over 300 stores, 1,300 employees, and revenue exceeding $150M - Strategic Realignment & Organizational Transformation - Planned, and executed the domestic and international retail expansion, organizational realignment, and company turnaround. Launch of a second line. - Branding - Contributed to the international development of the first “affordable luxury” Chinese Shoes & Accessories Brand, expanded digital footprint, managed a brand equity research project
- Regional Business Expansion and Strategic Planning Stores network, over 20 stores, 100 employees and revenue exceeding €150M - Retail Operation and Stores Opening Orchestration Managed sales productivity, stock efficiency, customer service, CRM
- Regional Business Expansion & Strategic Planning - Stores network, 24 retail stores located in Greater China, 300 employees with aggregate revenue of over $100M. Opened 12 Stores in 18 months across Greater China - Organizational Transformation & Talents Acquisition - Increased management's effectiveness, staff turnover reduced by 25%, developed and implemented Operation Procedure’s manual - Crisis Management - Realignment of the individual’s objectives, streamlined workforce
- P&L and Revenue - Managed the US subsidiary, 10 directly own stores, 40 employees, realizing over $4 M in annual revenue - Company Turnaround & Crisis Management - Closed non-performing store, cut operating cost by 25%
- Increase of Market Share & Brand Visibility - Directed operations and strategic planning, encompassed retail operation of 3 direct POS, 20 employees, with $7M in annual revenue, plus $4M in wholesale revenue with 80 accounts including Barney’s, Bergdorf Goodman, and Saks Fifth Avenue. Managed franchisee in Bal Harbour, Miami.
- Set up and managed the Hong Kong subsidiary to drive business development in South East Asian markets, built partnership with Lane Crawford and managed Korean franchisee
-Helped clients with sourcing, product development, sampling, and production follow-up of Asian operations. Additionally, identified factories that meet customer needs
- Responsible for open-to-buy budget, $2M annual, supervised a team of ten people
Muriel is a dedicated, hard-working, reliable leader. She makes a point at always growing teams together with the organization's needs. She is strong of an international experience, has lived and worked in many countries and in different companies'cultures and situation. I highly recommend this leader, especially at a moment when the world's economy is rapidly changing. J.