Aude Pecheux

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Dweet
Available

Aude Pecheux

Chief Marketing Officer

Current Location

Paris et périphérie, FR

Aude is available for work

Marketing and Communication Director with a 20 year experience working in the Luxury industry, benefiting from a wide-ranging product knowledge in Fashion, Fragrance and Jewellery. Advanced skills in three main areas: Product Marketing, Image & Communication, Strategy. Member of the Executive Committee since 2007, I have proven record of leadership and entrepreneurship with good organizational abilities and a strong result-orientation.

  • Brands Aude has worked with
    • PARIS ICICLE
    • TINY DHARMA
    • Delvaux
    • Chloé
    • Cartier
  • Aude's past titles
    • International Marketing Director
    • Entrepreneur
    • Director Marketing Communications
    • Marketing Director
    • Director Of Licensing
    • Coordination Manager
    • Jewelry Manager
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions
Experience

INTERNATIONAL MARKETING DIRECTOR

PARIS ICICLE

May 2019 - Now

Founded in 1997, Icicle is a leader in high end ready to wear in China, with an eco-conscious vision. Teaming up with the founders, upgrading of the brand in all its dimensions (visual identity, image...

Entreprenerial project

TINY DHARMA

Aug 2017 - Apr 2019

Creation and construction of a wellness center in Nusa Lembogan, Bali.

MARKETING AND COMMUNICATION DIRECTOR

Delvaux

Jan 2015 - Aug 2017

Main functions : Strategy, brand postioning, communication, visual identity, press, events, digital, CRM, visual merchandising
• Defining brand positioning, on and of f-line identity (brand book, gra...

MARKETING DIRECTOR

Chloé

Feb 2011 - Apr 2014


Main functions : Architecture, Visual Merchandising, CRM, Visual Identity ,
Leading a team of 10.

Within the implementation of the new customer centric organization and in line with the Maison devel...

LICENCE DIRECTOR

Chloé

Nov 2007 - Feb 2011

Shoes (IRIS), Sunglasses (Lamy, Marchon), Children RTW (CWF), Swimwear (Albiseti), Japanese license
Business unit of 80 M€
Main functions : leading a team of 10 product managers and designers, from co...

  • International Marketing

    (Advanced)

  • Creative Marketer

    (Advanced)

  • Creative Marketing

    (Advanced)

  • Licensing

    (Advanced)

  • Strategic Content Development

    (Advanced)

  • Strategic Creative Development

    (Advanced)

  • Digital Business

    (Advanced)

  • Social Networking

    (Advanced)

French

Fluent

English

Fluent

PARIS MOORTGAT PARIS

EXCELLENCE IN MANAGEMENT

to 2010

PARIS KEDGE BUSINESS SCHOOL

MBA, MANAGEMENT TRACK

1996 to 1999

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