Jeesun Lee Beziau
Raised in Seoul and built in Europe, I bring a multicultural perspective to global luxury leadership. With 15+ years across Louis Vuitton, LVMH Group, Loewe and Maison Margiela, I transform client experience into a commercial growth engine, building the vision, the culture and the execution that deliver measurable results. From leading CX transformation across 40+ Maisons and 10+ countries, to directing a 200+ store network, to working at the intersection of AI and retail operations, I operate at the place where strategy meets human experience. I lead through conviction and coaching, with a creative sensibility and a deep belief that exceptional experience and strong commercial performance are never in conflict, they reinforce each other. Outside of work, I practice yoga and ceramics, paint, and follow architecture closely. These aren't hobbies, they're how I stay connected to beauty, precision and the emotional dimension of things. It shapes how I see brands, spaces and people.Skills: - Retail Strategy - Retail Excellence- Client Experience- Client Development- P&L Management- Team Leadership - Cross-Functional Collaboration
Responsibilities Defined global commercial strategy and 3-year retail roadmap across 200+ store network. Directed performance and profitability steering, partnering with regional leadership. Oversaw 360° retail activation across openings, pop-ups and product animations. Key Achievements Delivered +20% growth across top 50 stores through targeted action plans and performance steering with market leaders. Doubled global sell-through results during end-of-sales campaign by orchestrating cross-functional execution across supply chain, client, marketing and merchandising teams. Improved network productivity by 5% through redesigning store organization models and rebalancing selling vs. non-selling staffing structures. Oversaw 30+ strategic retail development initiatives across openings, renovations and pop-ups to support network expansion and brand activation.
Responsibilities Led enterprise-wide client experience transformation across 70 Maisons and 10+ countries, shaping Group standards and client-centric operating models. Partnered with Executive Committees and Maison leadership to align strategic transformation priorities and drive organizational adoption. Established and led the Group’s Retail Optimization department, scaling innovation-enabled operational improvements through data and AI. Built and led a team of 7, creating new capabilities in CX and retail innovation. Key Achievements Established LVMH’s first enterprise-wide client experience transformation program, embedding client-centric operating models and continuous improvement. Improved NPS by +5 points across 5 key markets through best-practice sharing, community activation and creation of the annual Group Client Experience Summit. Launched the Group’s retail optimization offering and first retail innovation pipeline, piloting AI-enabled workforce management solutions that improved staffing productivity by 10%.
Led digital acceleration of Korean market, bridging global strategy with local adaptation. Launched 12 e-retail platforms across LVMH brands, delivering +60% growth in a year. Concluded strategic agreements with leading local digital players, such as Kakao & Naver.
Held a dual role as the Founder of Group Customer Experience Program at global level and Head of Digital strategy for Korea market. Led the Group’s Client Experience strategy across 40+ LVMH Maisons, translating brand identity into measurable, emotionally engaging customer journeys and operational standards. Launched 12 e-commerce platforms in Korea through strategic partnerships and agile local execution, doubling sales within two years.
Responsibilities Oversaw 360° retail performance across 400+ stores and 10,000 FTE globally. Led a team of 3 and partnered with regional retail excellence teams of 30 people. Defined and deployed global retail performance frameworks, client experience initiatives and omnichannel process improvements. Key Achievements Designed and deployed the High-End product retail strategy globally, delivering +130% growth in the segment. Revamped the selling ceremony and launched new global client experience programs including mystery shopping and Voice of Customer. Created and implemented a global retail performance dashboard called Store Health Tracker, integrating qualitative and quantitative KPIs to improve store performance in 360°. Conducted in-depth performance reviews and activated targeted improvement levers, generating double-digit annual growth across key markets. Improved store productivity by 3% through omnichannel process, service and operational enhancements.
Responsibilities Led client insight and segmentation initiatives to support global client development and clienteling strategy. Contributed to the “Rethink Retail” initiative, redefining retail strategy around client centricity at organizational level. Key Achievements Developed insight-driven clienteling strategies across a 50M+ client database, identifying high-potential clients and contributing to a +3pts repurchase rate. Designed and deployed a new client segmentation framework aligned with evolving brand and client priorities.
Developed tailored events, gifting and communication initiatives,delivering +30% incremental revenue on the Mother's Day event in Paris vs. prior year.
Led the store to +150% yearly growth over 3 years, establishing it as one of the top-performing locations in Europe. Managed a team of 5 client advisors.
Managed sales performance of 25 RTW brands and 120 sales associates. Delivered $9M in revenue with +15% annual growth.