Passionate about brand content and communication strategies, with international experience in IT, Publishing, Hospitality, Cosmetics and Fashion. Professional background: β Communication Manager - SCC France β Client Manager - Maison Moderne β Marketing, Communication & PR Manager - Sofitel Luxembourg Europe β International PR Assistant - Christian Dior Couture β PR and Communication Assistant for Clinique and Smashbox - The EstΓ©e Lauder Companies β PR Assistant - ONLYLYON β Purchasing Assistant - L'OrΓ©al Middle East Skills: β Communication & PR β Brand content β Strategic Marketing β Social media β Foreign languages: french (mother tongue), english (bilingual), spanish (comfortable level), arabic (basics)
β Worldwide event coordination for a project between Artolution, UNIQLO and MusΓ©e Picasso. β Directed large-scale cultural initiatives in 25+ countries, coordinating local teams and training programs to ensure exceptional delivery aligned with brand standards. β Liaised with senior stakeholders at UNIQLO Japan and international regional directors to maintain flawless cross-border collaboration β Created detailed retroplanning schedules and simplified training materials to streamline artist engagement and execution. β Oversaw financial reporting and budget tracking, maintaining alignment with partner expectations and international compliance β Delivered high-profile experiences such as the Picasso Museum launch event, managing all aspects of execution onsite.
β Revitalized the global communications strategy, ensuring cohesive and impactful messaging across all channels. β Amplified brand visibility and internal engagement through targeted initiatives focused on customer satisfaction and employee advocacy. β Defined and tracked KPIs to evaluate the success of events and communication campaigns. β Managed and optimized departmental budgets to support innovative and high-impact projects. β Led planning and execution of major international events, including the VendΓ©e Globe partnership with skipper Conrad Colman. β Boosted C-level executivesβ online visibility by crafting tailored digital strategies. β Supervised and mentored Internal Communication Specialists, fostering team performance and growth.
β Management and development of the communication department β Newsletter and PR assets production (internal & external newsletter, sent to 300+ clients) β Event management β Corporate website follow up and update β Community management for C-Levels and corporate page β Production of all marketing assets
β Develop both internal and external communication strategy β Offer communication highlights in top media β Define communication plan and calendar while guaranteeing an overall consistency β Design and / or manage the production of communication tools for both print and digital use β Organise and develop internal and VIP events hand in hand with the Marketing team β Boost company's external visibility during global events β Mobilize company's stakeholders on subjects aimed at promoting SCC France β Manage and optimize allocated budgets β Mesure and monitor the effectiveness of communication plan β Management of a team of 5 communication coordinators
β Accompany and support clients in the definition of their content marketing strategy and ensure their storytelling is effective and reaches the right audience β Develop a full brand content strategy for clients and ensure effectiveness and impact of their story β Understand the needs and challenges of a client base in order to accompany them in their multi-channels content marketing projects (print, web, mobile, video and live) β In charge of the production of hex Magazine (Nordstad's magazine) β Plan, develop and execute marketing and sales programs β Create/analyze digital dashboards, track, optimize and report on KPIs β Ensure the link between the client, its objectives and demands, and the analytical, strategic and production skills of the Agency β Ensure the project follow-up while respecting timing and budgets β Ensure the administrative and numerical follow-up regarding a client base β Ensure the commercial relation with clients in order to optimise Maison Moderne's presence
β In charge of the Marketing and Communication department β In charge of the Social media Strategy and the elaboration of all internal and external communication content (Room Service, Bar and restaurants menus, flyers / invitation for events, visuals for media campaigns ) β Implement/optimize B2C and B2B lead generation campaigns β Assist in developing and implementing effective SEO campaigns and content optimization initiatives β Coordinating email campaigns: managing an email marketing calendar, creating emails, editing copy and deploying campaigns β Content creation : advertising, website, webinars, newsletters, user guide β Finding new ideas and projects to increase the notoriety of the Sofitel Luxembourg Europe (through events, partnerships or print and online presence) β Negociating with different medias to increase the presence of Sofitel Luxembourg Europe β Main contact for journalists β Prepare analytic reports & make data-driven recommendations on KPIs β Reporting directly to the General Manager β Part of the Executive Committee
β Management of the looksβ logistics during the shopping period. β Organization of shoppings for the different magazines. β Development of informative files for the editors. β Invitations sendouts for events. β Participation in the daily tasks.
Participation in all daily tasks of the Communication Department for CLINIQUE and SMASHBOX β Development of communication according to marketing plan (content creation for social media and press, influencers marketing) β Writing and translation of press kits and press releases β Key contact for the editors, bloggers, youtubers and other social media influencers β Participation in the organisation of press events β Shopping for the editors β Organisation of interviews β Press invitation β Follow up calls with journalists and bloggers β Management of the press stocks β Analysis of press issues for the Monthly Report
Active participation in the different PR missions of ONLYLYON β Writing of press releases β Program development for the different press trips in Lyon β Press invitation β Follow up calls with journalists β Support journalist during their press trips β Cooperation with international press agencies to promote the city of Lyon
Assist the Purchasing Manager and the Purchasing Coordinator in daily tasks and receive other missions such as: β Inventory of the contracts β Creation and update of the suppliers informations in the data base β Learning of Supply Chain notions β Identification of the necessary steps in the implementation of a travel agency in Saoudi Arabia β Study of the different hotels used by the company