Passionate about brand content and communication strategies, with international experience in IT, Publishing, Hospitality, Cosmetics and Fashion. Professional background: ◆ Communication Manager - SCC France ◆ Client Manager - Maison Moderne ◆ Marketing, Communication & PR Manager - Sofitel Luxembourg Europe ◆ International PR Assistant - Christian Dior Couture ◆ PR and Communication Assistant for Clinique and Smashbox - The Estée Lauder Companies ◆ PR Assistant - ONLYLYON ◆ Purchasing Assistant - L'Oréal Middle East Skills: ◆ Communication & PR ◆ Brand content ◆ Strategic Marketing ◆ Social media ◆ Foreign languages: french (mother tongue), english (bilingual), spanish (comfortable level), arabic (basics)
◆ Worldwide event coordination for a project between Artolution, UNIQLO and Musée Picasso. ◆ Directed large-scale cultural initiatives in 25+ countries, coordinating local teams and training programs to ensure exceptional delivery aligned with brand standards. ◆ Liaised with senior stakeholders at UNIQLO Japan and international regional directors to maintain flawless cross-border collaboration ◆ Created detailed retroplanning schedules and simplified training materials to streamline artist engagement and execution. ◆ Oversaw financial reporting and budget tracking, maintaining alignment with partner expectations and international compliance ◆ Delivered high-profile experiences such as the Picasso Museum launch event, managing all aspects of execution onsite.
◆ Revitalized the global communications strategy, ensuring cohesive and impactful messaging across all channels. ◆ Amplified brand visibility and internal engagement through targeted initiatives focused on customer satisfaction and employee advocacy. ◆ Defined and tracked KPIs to evaluate the success of events and communication campaigns. ◆ Managed and optimized departmental budgets to support innovative and high-impact projects. ◆ Led planning and execution of major international events, including the Vendée Globe partnership with skipper Conrad Colman. ◆ Boosted C-level executives’ online visibility by crafting tailored digital strategies. ◆ Supervised and mentored Internal Communication Specialists, fostering team performance and growth.
◆ Management and development of the communication department ◆ Newsletter and PR assets production (internal & external newsletter, sent to 300+ clients) ◆ Event management ◆ Corporate website follow up and update ◆ Community management for C-Levels and corporate page ◆ Production of all marketing assets
◆ Develop both internal and external communication strategy ◆ Offer communication highlights in top media ◆ Define communication plan and calendar while guaranteeing an overall consistency ◆ Design and / or manage the production of communication tools for both print and digital use ◆ Organise and develop internal and VIP events hand in hand with the Marketing team ◆ Boost company's external visibility during global events ◆ Mobilize company's stakeholders on subjects aimed at promoting SCC France ◆ Manage and optimize allocated budgets ◆ Mesure and monitor the effectiveness of communication plan ◆ Management of a team of 5 communication coordinators
◆ Accompany and support clients in the definition of their content marketing strategy and ensure their storytelling is effective and reaches the right audience ◆ Develop a full brand content strategy for clients and ensure effectiveness and impact of their story ◆ Understand the needs and challenges of a client base in order to accompany them in their multi-channels content marketing projects (print, web, mobile, video and live) ◆ In charge of the production of hex Magazine (Nordstad's magazine) ◆ Plan, develop and execute marketing and sales programs ◆ Create/analyze digital dashboards, track, optimize and report on KPIs ◆ Ensure the link between the client, its objectives and demands, and the analytical, strategic and production skills of the Agency ◆ Ensure the project follow-up while respecting timing and budgets ◆ Ensure the administrative and numerical follow-up regarding a client base ◆ Ensure the commercial relation with clients in order to optimise Maison Moderne's presence
◆ In charge of the Marketing and Communication department ◆ In charge of the Social media Strategy and the elaboration of all internal and external communication content (Room Service, Bar and restaurants menus, flyers / invitation for events, visuals for media campaigns ) ◆ Implement/optimize B2C and B2B lead generation campaigns ◆ Assist in developing and implementing effective SEO campaigns and content optimization initiatives ◆ Coordinating email campaigns: managing an email marketing calendar, creating emails, editing copy and deploying campaigns ◆ Content creation : advertising, website, webinars, newsletters, user guide ◆ Finding new ideas and projects to increase the notoriety of the Sofitel Luxembourg Europe (through events, partnerships or print and online presence) ◆ Negociating with different medias to increase the presence of Sofitel Luxembourg Europe ◆ Main contact for journalists ◆ Prepare analytic reports & make data-driven recommendations on KPIs ◆ Reporting directly to the General Manager ◆ Part of the Executive Committee
◆ Management of the looks’ logistics during the shopping period. ◆ Organization of shoppings for the different magazines. ◆ Development of informative files for the editors. ◆ Invitations sendouts for events. ◆ Participation in the daily tasks.
Participation in all daily tasks of the Communication Department for CLINIQUE and SMASHBOX ◆ Development of communication according to marketing plan (content creation for social media and press, influencers marketing) ◆ Writing and translation of press kits and press releases ◆ Key contact for the editors, bloggers, youtubers and other social media influencers ◆ Participation in the organisation of press events ◆ Shopping for the editors ◆ Organisation of interviews ◆ Press invitation ◆ Follow up calls with journalists and bloggers ◆ Management of the press stocks ◆ Analysis of press issues for the Monthly Report
Active participation in the different PR missions of ONLYLYON ◆ Writing of press releases ◆ Program development for the different press trips in Lyon ◆ Press invitation ◆ Follow up calls with journalists ◆ Support journalist during their press trips ◆ Cooperation with international press agencies to promote the city of Lyon
Assist the Purchasing Manager and the Purchasing Coordinator in daily tasks and receive other missions such as: ◆ Inventory of the contracts ◆ Creation and update of the suppliers informations in the data base ◆ Learning of Supply Chain notions ◆ Identification of the necessary steps in the implementation of a travel agency in Saoudi Arabia ◆ Study of the different hotels used by the company