Joery Marien

As Visual Merchandising manager for EMEA, I led the regional VM strategy across retail, wholesale, and franchise markets, ensuring a consistent brand experience throughout diverse store formats. I designed windows, campaigns, and storytelling concepts that stayed true to the brand’s DNA while creating impactful in-store moments. From coordinating supplier production to overseeing the timely rollout of VM tools and displays, I managed end-to-end execution with precision. By partnering closely with retail and marketing teams, I was able to enhance the customer journey, strengthen brand storytelling, and ultimately contribute to driving sales performance across the region.

As International Visual Merchandising Supervisor at Bershka, I oversaw the execution of visual merchandising across EMEA and Russia, ensuring consistency with HQ guidelines in more than 100 stores. I played a key role in new store openings, managing layouts, windows, styling, and training in-store teams to deliver brand standards from day one. By monitoring sales performance, I adapted visual strategies to maximize commercial results, acting as a vital link between global strategy and local execution.

As Window Manager at Mango, I was responsible for the visual merchandising and window presentations of stores across France, Belgium, and Luxembourg. I developed mannequin silhouettes and styling concepts tailored to the regional clientele while ensuring alignment with the brand’s global vision. Leading a team of 13 window dressers, I guided and supported them in their professional growth while overseeing execution quality across all locations. My role also included coordinating suppliers, managing budgets, and supervising the seasonal rollout of campaigns and windows. In addition, I supported new store openings, guaranteeing consistency in execution and reinforcing Mango’s brand identity across key markets.

As a Window Dresser at Zara, I executed global visual merchandising guidelines with a strong focus on styling and impactful product presentation. I contributed to flagship openings and seasonal campaign rollouts across Europe, ensuring that each window reflected the brand’s DNA. By adapting collections to local markets while maintaining brand coherence, I helped create engaging displays that resonated with diverse customer profiles and reinforced Zara’s strong visual identity.

At H&M, I progressed from Sales Associate to Senior Visual Merchandiser, gaining a deep understanding of both customer needs and brand execution. In this role, I oversaw styling and visual merchandising across the store, developing silhouettes and displays tailored to young urban customers while ensuring consistency with global guidelines. I trained and coached in-store teams to maintain high VM standards and contributed to several international store openings, where I supported the rollout of brand concepts and visual campaigns. This experience gave me a strong foundation in retail operations, team development, and creative storytelling through product presentation.