Amy Whitfield



Amy Whitfield

An experienced Creative with over 10 years of senior-level industry experience looking for new opportunities.

Current Location

Durham, UK

Amy is available for work

With over a decade of senior-level experience in the fashion industry, I co-founded and successfully managed the premium womenswear brand, NOVO. The brand was marked as the 'best brand discovery' by online publication Sheerluxe.

Throughout my career, I have consistently demonstrated my capacity to pioneer creative strategies while while nurturing long-lasting internal and external industry relationships. I am passionate about the importance of brand storytelling and am dedicated to delivering consistent brand experiences through all touchpoints.

My knowledge spans brand, project, and supply chain management. I have cultivated and nurtured relationships with manufacturers during numerous visits to China and Turkey, ensuring the highest quality product standards. Additionally, I have contributed to the setup of fulfilment centres in key locations across the UK, and the USA, demonstrating a strong commitment to meeting demand and improve our service.

  • Brands Amy has worked with
    • Novo
    • Baggers Originals
    • The Vast Agency
  • Amy's past titles
    • Co Creative Director
    • Freelance Product Designer
    • Website Coordinator
    • Fashion Coordinator
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Part-time work

Employment Preference
  • Freelance Assignments
  • Hourly Consulting
  • Permanent Positions

Co-Founder & Creative Director


Oct 2014 - May 2023

- Leading the creative vision for the brand, overseeing all aspects of design, branding, and marketing.

- Directed and managed multiple collections over 9 seasons, from conc...

Freelance Designer

Baggers Originals

Apr 2013 - Nov 2013

- Designing flat specification drawings for manufactures
- Assisting with fabric selection
- Working on sizing charts 
 - Providing up to date information for the chi...

Womenswear Assistant

Jan 2011 - Jun 2011

 - Assisting in the development of key sub-trends for both Menswear and Womenswear requiring an ability to identify and categories influential imagery
 - Looking into custo...

Fashion Co-ordinator

The Vast Agency

Jun 2009 - Jun 2010

- Organising weekly production schedules for shoots, liaising with graphic designers and having creative input in live design projects
- Assisting with Photoshop retouching, logo design ...


Nathan Holloway

Creative Director , Novo

Worked together but different companies

Amy worked alongside Ground to create the new vision for Novo, she was an instrumental part in the art direction and creating the brand's strategic narrative for the future of the business. Amy orchestrated all of the planning for the rebrand of Novo effortlessly in a timely and friendly manner. She was the bridge between Ground, influencers, photographers, stakeholders, and other creatives. This helped ideas translate and kept the momentum and energy of the project high at all times. Amy would be a fantastic asset to any team and is highly creative in her own right. We would love to work with her again in the future.

Killian Coyne

Managing Director, Novo

Worked in the same group

Having work with Amy for over 3 years at directorship and project level, I can 100% standby and say the following; In that she is not only incredibility talented as a creative individual and designer, she is well adapted to all aspects of senior management, brand managment within a business environment. Having led as one of NOVO's original founders and later as our dedicated creative director, her skill set was matched by her effort and attention to detail. Whether working alongside our in-house team, freelances and supplier or partners, at all times Amy offered a supportive and professional commutation style. She led all aspects of creative design for both the product collections, as well as the visual and written marketing elements. Plus at all times was able to give a concise and considered opinion to a subject matter, while being open to take onboard others feedback and ideas. An absolute asset to NOVO and I know an asset to anyone else that gets the chance to work with her in the future.

  • Project Management


  • Content Creation


  • Brand Consulting


  • Influencer Marketing


  • Creative Direction


  • Fashion Consulting


  • Fashion Management


  • Creative Content Creation




University of Leeds

Bachelor of Arts (BA)

2009 to 2012

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