Experienced sales manager in premium & luxury fashion with 10+ years. Proven success in building commercial strategy, nuture business relations, driving revenue growth, and executing wholesale strategies worldwide. Fluent in French and English, with basic Arabic proficiency. Working in a multicultural environment and in a family or niche fashion house is at the heart of my dynamic and personality.
> E-commerce project “HUmadeIN” - a sustainable selection of French “savoir- faire” ready to wear, cosmetics and small decoration. > Trained & supported Naja Saade, “a lebanese made to measure couture” designer in its wholesale development > Negociated partnerships between European brands & a distributor in China > Bloomingdale’s Paris Market Representative
> Developped & executed Weill wholesale strategy in Asia, Middle East, Africa & Amercia: achived an annual turn over growth > 10% per year for 5 years > Build & animated a group of 40 clients + 6 agents & distributors worldwide > Negociated and supervised, with the collaboration of internal and external stakeholders 13 openings of Weill Franchises and Shop in Shops. > Negociated terms & agreements to close a partnership with a chinese distributor
> Developped in collaboration with Diesel Kids and Fred Perry, the middle east commercial & marketing strategy > Executed the local strategies: opened new accounts, build & nurture relationship with 50 multibrands, departement store and Franchise parterns.
Middle east area manager for Antik Batik - Weill - Nina Ricci > Developped in collaboration with Antik Batik, Weill and Nina Ricci, the middle east commercial & marketing strategy for each fashion House. > Executed the local strategies: opened new accounts, build & nurture relationship with 50 multibrands, departement store and Franchise parterns. > Analyzed markets, clients performance & feedbacks : managed to obtain regional adapted product categories, making Middle East the most important Turn Over for Weill. >Opened the 2 first boutiques in Middle East for Antik Batik in Dubai & Kuwait city.
>Deliverd a costum made collection to Orange for French Rugby team support
> Trained sales associates on new lines & product on a montly basis > Exceeded the average annual turn over 5%
> Coordinated and animated a team of 25 sales associates