Gabriel Haudrechy

Senior Product Marketing Manager

Having had the chance to live abroad since I'm 9 years old, I've developped great interpersonal skills and can adapt to new situations quickly. Being an ambitious and curious individual, I embrace new challenges that enable me to grow. With over 6 years of experience in product management, I have developed a great capacity to understand consumers & create impactful strategy and Go to Market plans. Looking for a new challenge, I would love to bring my expertise and passionate personality to benefit your company's growth

Previous Brands
Work Experience
Senior Product Marketing Manager Men's
Jun ‘21 - Dec ‘21

- Responsible for the full Men's training apparel business: 6.2 million pieces; 117 million € net sales - Leveraging user research & brand strategy to create consumer winning products - Building marketing campaigns with the help of our communications team to promote our newest collections - Redefining the positioning of Adidas Training within the fitness industry - Building and managing relationships with cross-functional teams including designers, sales, engineers and developers - Analysing qualitative and quantitative KPIs to impact the category direction

Category Manager North America
Sep ‘19 - Dec ‘19

- Managing and forecasting order quantities for the north american markets - Analysing KPI's in order to influence and drive business profitability - Understanding and tailoring product offer to the north american region

Product Marketing Manager Men's Training
Jun ‘19 - Jun ‘21

- Responsible for the relaunch of adidas' entry level sport apparel offer including 5 million pieces globally and 61 Million € Net sales - Conducting market research to unlock new opportunities for the business unit - Creating the first digital ranges for Adidas' Apparel collection - Organizing virtual and in person events to identify consumer needs & painpoints to adapt our product strategy. (Webinars, Product testing, Product Videos...)

Assistant Marketing Manager Men's Training
Dec ‘16 - Jun ‘19

- Breaking down global category strategy to concept level - Driving product creation process from range planning, design phase and handover to markets with the whole cross-functional team - Building and delivering product strategy plans with consumers in mind. - Driving the integration of product related brand initiatives and technologies

Sales Representative Originals Footwear & Apparel
May ‘16 - Nov ‘16

- Responsible for 2 million euro sales with key accounts such as Sport 2000 and Intersport - Responsible for the buying days project in the different showrooms in France. - Customer portfolio management, sell in, invoice, backlogs - Restructuration of Adidas Original's distribution

English - Fluent
German - Fluent
French - Fluent
78370 Plaisir, France