Laure Calvel
Special skills: Strategic Vision, 360° Brand Building, Product Development, Go-to-Market Creative & Entrepreneurial Spirit. Leadership style : authentic empowering leader, communicative and federative, galvanizing energy and efforts. Strategic understanding of Global Brand Stretching & Multi-categories portfolio: skincare, bodycare, haircare, etc Multi-channels : selective (Perfumeries, Department stores, Spas), pharmacies, ecom. 3 corporate organizations in 25 years with very different cultures : L'OREAL – Laboratoires Pierre FABRE - COTY
Consultancy in Beauty Brand building : Strategy, Branding & 360, Innovation, Go-to-Market. Senior Advisor for Private Equity. Fund raising project for a start up / MedTech in Longevity (skincare & retail). Roadmap to success for a clean skincare indie brand (B corp) to transform into an omnichannel model, DTC first.
(China skincare acceleration) Lead and implement Brand re-invention in skincare, building on +75 years of Heritage (Cutting-edge science + Monaco Royal Aura) addressing a major growth reservoir for the brand : Skincare & Asia & Premium+ booming segment. Pioneer role within Coty 5 Year Skincare Roadmap in close collaboration with CEO. China omnichannel launch operated in March 23 through ultra-premium franchise echoing brand heritage Ligne Princière, initially crafted for Princess Grace Kelly and reinvented for all women. #10 brand (sales / door) in China after 9 months & 5 Beauty Awards (Vogue, Elle, Marie Claire, Cosmopolitan, L'Officiel)
Temporary mission as Coty skincare expert to build Brand platform and kick off the development of this strategic acquisition for the Group (concept, purpose, line-up, formulas, disruptive packaging, content)
Mission : Lead and implement Lancaster new suncare platform on a Global level (Brand Equity Europe- Asia, Business Model, Innovation Strategy). Recruit, manage, develop the Global team (Marketing development, Trade Marketing, Digital : 10 people)
Mission : Develop the Klorane brand (strategy, 5-year plan, product innovation, communication Print + Digital, merchandising) on an international level (75 countries) in pharmacies and drugstores. Manage a 20 people team (Marketing, Corporate and Digital) covering several ranges (haircare, suncare, mencare, babycare, toilettries, eyecare, slimming care with Elancyl brand). Achievements : 2010-2015 Worldwide Turnover Evolution +30%, opening China end 2015, Korea in 2016. Prix d'Excellence Marie Claire 2015 (Cosmetics Award); +/- 15 other awards (Elle, Santé Magazine, Allure, etc)
Mission: Build and implement a new Marketing and Communication Strategy for France and International in order to establish « premium » positioning and distribution channel (Spa, Department Stores, Salons, Pharmacies). Manage a 8 people team (Marketing, Corporate and Public Relations, International Training). New 360° Brand Platform (concept, packagings, communication, web site) Achievements : 2006-2008 Worldwide Turnover Evolution : + 20% opening of the “Spa” distribution channel in Asia with special Retail Design.
Innovation strategy & Product development : 14 new products in 2 years Build Kérastase Nutritive 3-year Plan (consumer needs analysis, new trends, new concepts) Explore new market segments (men, senior, teenagers).
(local market)
(long internship)
I've been working with Laure for more than 5 years @Coty, and it has been a pleasure to do. She is a great leader to be around, she gets the best of everyone and foster an excellent working environment, taking all in, and making sure everyone is involved. She has developed great projects on Lancaster at her tenure at Coty.
Laure is smart, passionate and creative, a great professional, a great manager, and always fosters a bright and generous environment for her teams and peers.